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asofta Corporation

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Israeli deposit-law recycling corporation that collects and processes beverage containers for about 130 manufacturers and importers.

Last updated September 26, 2026

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Overview

asofta Corporation (Hebrew: אסופתא) is an Israeli recycling corporation established in 2001 following the enactment of the Deposit Law (חוק הפיקדון). It provides collection, recycling and reporting services to beverage manufacturers and importers, helping them meet their legal obligations and collection targets under the deposit scheme. The corporation serves approximately 130 manufacturers and importers of beverages. asofta collects beverage containers through a fleet of trucks and a network of collection points across Israel, including marketing chains, supermarkets, educational institutions, banks, hotels, restaurants, and private and professional collectors. The collected containers are transported to the corporation's processing site in northern Israel, where they undergo sorting, processing and preparation before being sent to recycling plants. The corporation also develops and deploys innovative reverse vending machines that offer businesses a complete solution for deposit-law compliance. According to its official website, asofta collects about 500 million beverage containers per year, while the Hebrew Wikipedia article states that the corporation collects about 150 million containers per year from the public. The corporation was founded in 2001 and initially operated as a collection company supplying empty beverage containers to the ELA recycling corporation in exchange for deposit fees and bonuses for meeting collection targets. Following a 2010 amendment to the Deposit Law that opened the collection and recycling market to competition, asofta began operating as a recycling corporation in 2012. In 2012 it opened a new plant for treating deposit-bearing beverage containers, and in 2019 the processing plant moved to its current location in the industrial area of Shefa-'Amr. asofta has been involved in public awareness campaigns, including the creation of the world's largest recycling flag in 2010 together with the Hof HaSharon Regional Council. The flag was 15 meters tall and 30 meters wide, made from 25,000 beverage bottles strung on ropes and painted in blue and white. The corporation has also signed agreements with retail chains such as Shufersal to install automatic reverse vending machines in stores.

History

asofta Corporation was established in 2001 following the enactment of the Deposit Law in Israel. Initially, it operated as a collection company that supplied empty beverage containers to the ELA recycling corporation in exchange for deposit fees and bonuses for meeting collection targets. In 2010, an amendment to the Deposit Law opened the collection and recycling market to competition. As a result, in 2012 asofta began operating as a recycling corporation, providing collection and recycling services to beverage manufacturers and importers while meeting the law's targets, and also offering collection services for deposit-bearing beverage containers from the general public. In 2012, asofta opened a new plant for treating deposit-bearing beverage containers for sampling, sorting and processing before transferring them to recycling plants. In 2013, a dispute broke out between asofta and ELA when asofta contracted with the Teperberg Winery, which had left ELA (a non-profit organization). According to asofta, ELA leaders responded with sanctions intended to limit asofta's actions and hinder its establishment and activity in the recycling market, including stopping bonus payments for meeting collection targets and demanding that asofta sort empty containers itself according to the identity of manufacturers and importers, so that the corporation would not receive bottles from companies that were among its clients. In 2019, the processing plant moved to its current location in the industrial area of Shefa-'Amr. The corporation continues to provide collection, recycling and reporting services to about 130 beverage manufacturers and importers, helping them comply with the Deposit Law. It collects beverage containers through a fleet of trucks and collection points across Israel, and processes them at its northern facility.

  • 2019

    Processing plant moves to its current location in the industrial area of Shefa-'Amr.

  • 2013

    Dispute breaks out between asofta and ELA over Teperberg Winery and market competition.

  • 2012

    asofta begins operating as a recycling corporation and opens a new plant for treating deposit-bearing beverage containers.

  • 2010

    Deposit Law amended, opening the collection and recycling market to competition; asofta and Hof HaSharon Regional Council create the world's largest recycling flag.

  • 2001

    asofta Corporation founded following the enactment of the Deposit Law.

Products and positioning

A complete, closed-loop solution for deposit-law compliance and beverage container recycling in Israel.

  • Beverage container collection and recycling services

    Collection, recycling and reporting services for about 130 beverage manufacturers and importers under the Deposit Law.

  • Reverse vending machines

    Innovative automatic machines for returning beverage containers and cans, deployed in retail chains such as Shufersal.

  • Deposit-law compliance solutions

    Complete closed-loop solution for businesses to comply with the Deposit Law.

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