Associated Fund Administrators (Botswana)
Botswana-based healthcare fund administrator and managed care provider, founded in 1991, known for pioneering the Pula Medical Aid Fund (Pulamed) and the Botswana Public Officers Medical Aid Scheme (BPOMAS).
Last updated November 4, 2026
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Overview
Associated Fund Administrators (AFA) is a Botswana-headquartered company that has been a cornerstone of private healthcare financing in the country since 1991. Based at Plot 74769, Ground Floor, Mowana Mews, in Gaborone's central business district, the company provides administrative and management services for medical aid funds, managed care plans, and related healthcare and insurance solutions. The company describes itself as driven by a philosophy of citizen empowerment, aiming to set industry benchmarks by delivering excellent healthcare management plans while offering clients effective and cost-efficient healthcare and insurance solutions. AFA's core services include medical aid fund administration, managed care, call centre management, pharmacy benefit management, fraud, waste and abuse management, corporate health and wellness, and a find-a-doctor service. The company also operates the AFA price enquiry platform for healthcare providers in Botswana. Its role in medical aid fund administration is to ensure the efficient management of healthcare contributions and benefits, while its managed care services focus on the delivery and coordination of healthcare to ensure cost-effectiveness and quality care. AFA has played a pioneering role in Botswana's healthcare sector. It led the establishment of the Pula Medical Aid Fund (Pulamed) and the Botswana Public Officers Medical Aid Scheme (BPOMAS). Pulamed is currently the second-largest open scheme in Botswana, with more than 27,000 principal members. AFA also played an important role in launching a fully funded non-medical aid programme for antiretroviral treatment and in public HIV/AIDS management initiatives, which have helped bring the HIV/AIDS epidemic under control over the past three decades. The company's brand promise emphasises people, passion and solutions. It states that its employees are its greatest asset and that its passion lies in delivering excellent healthcare and insurance services, driven by empathy and tailored, impactful solutions. AFA positions itself as a pioneer of accessible administration, committed to staying true to its values and its clients. AFA serves private and public sector clients in Botswana, including medical aid schemes, employers and healthcare providers. Its call centre management services offer multi-channel support via telephone, email, live chat and a self-service portal. The company also maintains a blog and provides medicine price information. Although specific ownership and leadership details are not available in the evidence provided, AFA remains an active and significant player in Botswana's healthcare administration sector.
History
Associated Fund Administrators (AFA) was established in 1991 and has since served as a cornerstone of private healthcare funding in Botswana. The company was founded with a philosophy of citizen empowerment and has been instrumental in shaping the country's medical aid and healthcare administration landscape. In its early years, AFA led the establishment of the Pula Medical Aid Fund (Pulamed), which has grown to become the second-largest open medical aid scheme in Botswana, with over 27,000 principal members. The company also played a key role in setting up the Botswana Public Officers Medical Aid Scheme (BPOMAS), which supports public officers and their families. AFA has collaborated with the private sector to pioneer these schemes and has been at the forefront of launching fully funded non-medical aid programmes for antiretroviral therapy, as well as public HIV/AIDS management initiatives. These efforts have helped control the HIV/AIDS epidemic in Botswana over the past three decades. Over the years, AFA has expanded its service offerings to include medical aid fund administration, managed care, contact centre management, pharmacy benefit management, fraud, waste and abuse management, corporate health and wellness, and a find-a-doctor service. The company also developed the AFA Price Look Up platform for medical service providers in Botswana. Today, AFA continues to operate from its headquarters in Gaborone, providing healthcare management programmes and insurance solutions to clients across Botswana. Its brand promise emphasises people, passion, and solutions, reflecting its commitment to client-centric service delivery and adaptability to market changes.
- 1991
Associated Fund Administrators (AFA) founded in Botswana.
Led the establishment of the Pula Medical Aid Fund (Pulamed), now the second-largest open scheme in Botswana with over 27,000 principal members.
Instrumental in launching the Botswana Public Officers Medical Aid Scheme (BPOMAS).
Launched fully funded non-medical aid programmes for antiretroviral therapy and public HIV/AIDS management initiatives.
Products and positioning
Pioneer in accessible healthcare administration in Botswana, providing superior healthcare management programmes that set the industry benchmark while giving clients access to effective and cost-efficient healthcare and insurance solutions.
Medical Aid Fund Administration
Ensuring the efficient management of healthcare contributions and benefits.
Managed Care
Focuses on the delivery and coordination of healthcare services to ensure cost-effectiveness and quality care.
Contact Centre Management
Streamlined, responsive support with multichannel support across phone, email, live chat, and self-service portals.
Pharmacy Benefit Management
Management of pharmacy benefits for medical aid schemes.
Fraud, Waste & Abuse Management
Programmes to detect and prevent fraud, waste, and abuse in healthcare claims.
Corporate Health & Wellness
Health and wellness programmes for corporate clients.
Find A Doctor
Service to help members find healthcare providers.
AFA Price Look Up
Platform for medical service providers in Botswana to look up drug prices.
Sources5 sources
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