Asue Co., Ltd.

Asue Co., Ltd. (株式会社Asue) is a Japanese electronics trading company headquartered in Osaka, primarily dealing in electronic materials. It was established on April 1, 2013 as Maruzen Intec Co., Ltd. (丸善インテック株式会社), spun off from the electronic materials division of Maruzen Pharmaceutical Industry (丸善薬品産業), which itself had been independent from Maruzen Co., Ltd. since 1895. The company changed its name to Asue Co., Ltd. on July 1, 2022. The company operates across a diverse range of businesses including electronic materials, sensing devices, environment and robotics, solutions, food and agriculture, basic materials, life and healthcare, and technical solutions. Its product portfolio covers LCD materials, semiconductor materials, electronic material chemicals, overseas products (chemicals, additives, packaging materials), smartphone-related electronic components and production equipment, image sensor electronic components, semiconductor lasers, carbon-neutral related products, nursing care robots and assistive suits, production automation robots, structural monitoring damage assessment systems, special hydrolysis technology, PLA (polylactic acid), azelaic acid and pelargonic acid, active alignment equipment, IH soldering equipment (induction heating method), automatic visual inspection equipment, edge AI face recognition devices, LANTE optical components, and Peltier solutions. Asue has expanded its global footprint with offices and subsidiaries in South Korea (Gumi), Vietnam (Ho Chi Minh City and Hanoi), China (Shanghai and Shenzhen), and Thailand (Bangkok). The company also holds naming rights to the Osaka Municipal Central Gymnasium and Osaka Municipal Pool, renamed Asue Arena Osaka and Asue Osaka Pool in 2023. With 388 employees and capital of 301 million yen, Asue continues to grow as a technology-driven trading company connecting advanced materials and solutions to global markets.

Asue Co., Ltd. was established on April 1, 2013 as Maruzen Intec Co., Ltd. (丸善インテック株式会社), spun off from the electronic materials division of Maruzen Pharmaceutical Industry (丸善薬品産業), which had been independent from Maruzen Co., Ltd. since 1895. At its founding, the company had offices in Osaka, Tokyo, Fukuyama, Mobara, Toyama, and Suminoe. In 2014, the company opened a Kumamoto sales office. In 2015, it established a resident office in Ho Chi Minh City, Vietnam. In 2016, it founded Itoka Trading (Shanghai) Co., Ltd. in China and relocated the Kumamoto office, renaming it the Kyushu sales office. In 2018, it opened a South Korea liaison office in Gumi and acquired naming rights for the Osaka Municipal Central Gymnasium and Osaka Municipal Pool. In 2019, it opened a Thailand resident office in Bangkok. In 2020, it relocated its Osaka head office. In 2021, the company acquired all shares of Kobayashi Soken Co., Ltd., making it a subsidiary. It also relocated its Tokyo, Kyushu, and Fukuyama sales offices, renaming the Tokyo office as Tokyo Branch and the Kyushu office as Kyushu Branch. In the same year, it received the Medal with Dark Blue Ribbon (紺綬褒章). In 2022, the company changed its name to Asue Co., Ltd. on July 1. In 2023, it renamed the nicknames of the Osaka Municipal Central Gymnasium and Osaka Municipal Pool to Asue Arena Osaka and Asue Osaka Pool, established a joint venture Vegipal Co., Ltd. with Pickles Holdings Co., Ltd., and signed an exclusive distributorship agreement with Laos Dao Coffee for domestic sales in Japan. In 2024, the company acquired and began the ERM business, and renamed the South Korea liaison office to South Korea Branch. In 2025, it established Asue Vietnam Co., Ltd. in Hanoi, Vietnam, entered into a capital alliance with Taiyo Chemical Co., Ltd., and established Asue (Thailand) Co., Ltd. in Bangkok. In 2026, it opened the T&C Center.

• 2026

  Opened T&C Center.

• 2025

  Established Asue Vietnam Co., Ltd. in Hanoi; entered capital alliance with Taiyo Chemical Co., Ltd.; established Asue (Thailand) Co., Ltd. in Bangkok.

• 2024

  Acquired and began ERM business; renamed South Korea liaison office to South Korea Branch.

• 2023

  Renamed naming rights facilities to Asue Arena Osaka and Asue Osaka Pool; established joint venture Vegipal Co., Ltd. with Pickles Holdings; signed exclusive distributorship agreement with Laos Dao Coffee.

• 2022

  Changed company name to Asue Co., Ltd. on July 1.

• 2021

  Acquired all shares of Kobayashi Soken Co., Ltd., making it a subsidiary; relocated and renamed Tokyo and Kyushu offices as branches; received Medal with Dark Blue Ribbon.

• 2020

  Relocated Osaka head office.

• 2019

  Opened Thailand resident office in Bangkok.

• 2018

  Opened South Korea liaison office in Gumi; acquired naming rights for Osaka Municipal Central Gymnasium and Osaka Municipal Pool.

• 2016

  Established Itoka Trading (Shanghai) Co., Ltd. in China; relocated Kumamoto office and renamed it Kyushu sales office.

• 2015

  Opened Ho Chi Minh City resident office in Vietnam.

• 2014

  Opened Kumamoto sales office.

• 2013

  Established as Maruzen Intec Co., Ltd. on April 1, spun off from Maruzen Pharmaceutical Industry's electronic materials division.

A technology-driven trading company providing advanced materials, components, and solutions with global sourcing and consulting capabilities.

• LCD materials

• Semiconductor materials

• Electronic material chemicals

• Overseas products (chemicals, additives, packaging materials)

• Smartphone-related electronic components and production equipment

• Image sensor electronic components

• Semiconductor lasers

• Carbon-neutral related products

• Nursing care robots and assistive suits

• Production automation robots

• Structural monitoring damage assessment systems

• PLA (polylactic acid)

• Azelaic acid and pelargonic acid

• Active alignment equipment

• IH soldering equipment (induction heating method)

• Automatic visual inspection equipment

• Edge AI face recognition devices

• LANTE optical components

• Peltier solutions

1. 1株式会社Asueasue-group.com
2. 2企業概要／沿革 | 株式会社Asueasue-group.com
3. 3取扱商材 | 株式会社Asueasue-group.com
4. 4代表ご挨拶 | 株式会社Asueasue-group.com
5. 5Asue - Wikipediaja.wikipedia.org
6. 6Asue - Wikidatawikidata.org