Atomic Object
Atomic Object is an American employee-owned custom software development consultancy.
Last updated August 25, 2026
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Overview
Atomic Object is an employee-owned custom software development consultancy based in Grand Rapids, Michigan. Founded in 2001 by Carl Erickson and Bill Bereza, the firm works with organizations on the early stages of software product design and development, combining product strategy, user-experience work, software engineering, and delivery. Its business is centered on helping clients shape and build custom digital products rather than selling a standardized software package under a conventional mass-market brand. The company was established in Grand Rapids and later expanded its physical presence to Ann Arbor, Chicago, and the Raleigh-Durham area. These offices support a broader U.S. consulting footprint while retaining the company’s connection to Michigan and its employee-ownership model. Atomic Object’s work is associated with custom software and product development engagements, particularly where a client needs support moving from an initial product concept through design and implementation. Atomic Object’s early leadership included both co-founders. Bill Bereza departed the company in 2009. In 2019, Carl Erickson moved out of the chief executive officer role, and Shawn Crowley and Mike Marsiglia were appointed co-chief executive officers. This marked a change in the company’s executive structure while Erickson remained identified with the business as a co-founder. In addition to client services, Atomic Object has supported developer-oriented community activity. In 2014, it began hosting Atomic Games, a weekend programming challenge in which software developers create artificial-intelligence systems. The event reflects the company’s interest in software engineering practice and provides a public-facing activity connected to its technical culture. Atomic Object is best understood as a specialist professional-services brand rather than a consumer product brand. Its principal offering is expertise delivered through consulting and software-development engagements. Publicly available reference material identifies the company’s headquarters, offices, ownership structure, founding history, leadership transition, and Atomic Games initiative, but provides limited detail about revenue, client lists, individual product projects, or current executive assignments. Those details are therefore not asserted here.
History
Atomic Object was founded in 2001 in Grand Rapids, Michigan, by Carl Erickson and Bill Bereza. The company was established as a custom software development consultancy, with its work focused on helping organizations design and build software products. Rather than operating primarily as a packaged-software vendor, Atomic Object developed its identity around project-based professional services and collaboration with clients during the early phases of product development. The company’s stated area of focus includes the initial design and development of software products. This places its work at the intersection of product planning, software design, and engineering implementation. Its business model is therefore based on specialist teams and client engagements rather than on a single proprietary product line. Public reference material describes Atomic Object as employee-owned, an ownership structure that distinguishes it from a conventional venture-backed or publicly listed software company. Atomic Object’s base remained in Grand Rapids as the consultancy expanded its office presence. Additional offices were established in Ann Arbor, Chicago, and Raleigh-Durham. The locations give the firm a presence in several U.S. technology and business markets while maintaining its headquarters in Michigan. Available reference material does not provide a complete chronology of office openings or a detailed account of the company’s workforce and client portfolio. The company’s founding partnership changed during its first decade. Bill Bereza left Atomic Object in 2009. Carl Erickson continued to be associated with the firm and later underwent a significant leadership transition. In May 2019, Erickson moved from the chief executive officer position, and Shawn Crowley and Mike Marsiglia were named co-chief executive officers. The change created a shared executive structure and represented a new phase in the company’s management, while Erickson remained identified as a co-founder. Atomic Object also developed an activity connected to software-engineering culture and community participation. Beginning in 2014, it hosted Atomic Games, a computer-programming challenge conducted over one weekend. Participants are required to create an artificial-intelligence system, making the event both a technical competition and a public expression of the company’s interest in software development. The available account of Atomic Object’s history is relatively concise. It establishes the company’s founding, employee-owned structure, geographic footprint, leadership changes, and Atomic Games initiative, but does not document detailed financial results, major acquisitions, named customer projects, or a comprehensive list of current executives. Accordingly, the company’s history is best characterized as that of a privately held U.S. software consultancy that grew from a Grand Rapids founding into a multi-office practice while retaining a strong emphasis on custom product development.
- 2019
Leadership shifts to a co-CEO structure
[1]In May 2019, Carl Erickson transitioned from chief executive officer, and Shawn Crowley and Mike Marsiglia became co-chief executive officers.
- 2014
Atomic Games launches
[1]Atomic Object began hosting Atomic Games, a weekend programming challenge centered on building artificial-intelligence software.
- 2009
Bill Bereza leaves the company
[1]Co-founder Bill Bereza departed Atomic Object.
- 2001
Atomic Object is founded
[1]Carl Erickson and Bill Bereza co-founded Atomic Object in Grand Rapids, Michigan, as a custom software development consultancy.
Products and positioning
An employee-owned U.S. consultancy focused on custom software product design and development, especially the early phases of turning product concepts into working digital products.
Professional service · 2001
Custom software development
Atomic Object’s core offering is custom software development performed for client organizations. The consultancy designs and builds software products tailored to a client’s particular goals and operating requirements, rather than selling a single standardized application. The available reference material emphasizes the early phases of product design and development, where requirements, product direction, and implementation choices are established.
Professional service · 2001
Software product design and development consulting
This service supports organizations at the beginning of a software-product effort. It encompasses the consultancy’s role in shaping product concepts and progressing them toward development. Public sources do not provide a detailed service catalog, named methodologies, or standardized package names, so this entry describes the documented business scope at a general level.
Developer event · 2014
Atomic Games
Atomic Games is a computer-programming challenge hosted by Atomic Object. The event takes place over one weekend and asks software developers to create an artificial-intelligence system. It functions as a technical competition and community activity associated with the company’s software-engineering culture.
Marketing campaigns
- 2014Atomic Games
United States
Atomic Object began hosting Atomic Games, a weekend programming challenge in which software developers create an artificial-intelligence system.
Outcome. The available reference material confirms the event’s launch and format but does not document participation figures, winners, sponsorship results, or later outcomes.
Brand decisions
2019
Transition to co-chief executive leadershipStrategyBackground
In May 2019, co-founder Carl Erickson transitioned from the chief executive officer role.
Action taken
Atomic Object appointed Shawn Crowley and Mike Marsiglia as co-chief executive officers.
Aftermath
The appointment established a shared chief executive structure. The available source does not report subsequent performance, strategic changes, or financial effects.
Sources1 sources
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