Attack China

Attack is a laundry detergent brand owned by Kao Corporation, the Japanese consumer and household products company. The brand is positioned in the laundry care category, offering liquid detergents and powder detergents for household washing. In the Chinese market, Kao distributes Attack through its local operations and the brand is commonly associated with the Chinese name 洁霸. The evidence supplied for this entry identifies the subject simply as a laundry liquid and laundry powder brand, placing it squarely in the household cleaning and laundry category. Attack is one of Kao's best-known fabric care brands and competes in the mass-market detergent segment. Its product range typically includes liquid detergents for machine and hand washing, concentrated formulas, and powder detergents, often with variants focused on stain removal, fragrance, and antibacterial properties. The brand is sold through supermarkets, drugstores, e-commerce platforms, and other mass retail channels. Because Attack is a brand rather than a separate corporation, its ownership and corporate governance sit with Kao Corporation. Kao is a publicly listed company in Japan, but Attack itself is not separately listed. The brand's presence in China is supported by Kao's Chinese website, which serves as a reference point for its consumer product portfolio in that market. This dossier treats Attack China as the China-market expression of the Attack laundry brand under Kao.

Attack is a laundry detergent brand belonging to Kao Corporation, a Japanese manufacturer of consumer and household products. The brand has been developed within Kao's fabric and home care business, which is one of the company's core consumer segments. Attack is marketed as a laundry detergent for everyday washing, and over time the range has expanded to include liquid detergents, powder detergents, and concentrated formats. In Japan, Attack is a well-established name in the laundry aisle, and Kao has extended the brand into other Asian markets, including China, where it is sold under the Chinese name 洁霸. The supplied evidence for this entry describes the subject as a laundry liquid and laundry powder brand, confirming its category placement in household cleaning and laundry. Kao's Chinese website serves as a public reference for the company's consumer brands in China, including Attack. As a brand rather than a standalone company, Attack does not have its own corporate history separate from Kao; its development, product launches, and market expansion are part of Kao's broader consumer products strategy. The brand competes with other mass-market detergent brands in the markets where it is sold, and its product line typically emphasizes cleaning performance, convenience, and value for household consumers.

Mass-market laundry care brand under Kao, focused on effective cleaning and everyday household use.

• Attack liquid laundry detergent

  Liquid detergent for machine and hand washing.

• Attack powder laundry detergent

  Powder detergent for household laundry.

1. 1Kao China official websitekao.com.cn