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Auerbergland

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Auerbergland is a German inter-municipal alliance and regional tourism brand uniting 14 rural communities around the Auerberg in Bavaria.

Last updated September 26, 2026

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Overview

Auerbergland is an inter-municipal alliance (Auerbergland e.V.) of fourteen rural municipalities in Bavaria, Germany, grouped around the 1,055-metre Auerberg. Founded in 1992 by eight communities, it has since expanded to include municipalities across three districts — Landsberg am Lech, Weilheim-Schongau, and Ostallgäu — and two administrative regions, Upper Bavaria and Swabia. The alliance promotes integrated rural development, regional tourism, and cultural cohesion, operating under the Auerbergland brand. It runs the Museumsverbund Auerbergland (a network of nine museums), coordinates LEADER-funded projects, and has received the European Village Renewal Award. The portal website serves as a hub for cycling, hiking, and cultural tourism in the region.

History

Auerbergland was founded in 1992 as an inter-municipal alliance of eight rural communities around the Auerberg in Bavaria, about 80 km southwest of Munich. The founding municipalities were Bernbeuren, Burggen, Ingenried, Lechbruck am See, Roßhaupten, Schwabbruck, Schwabsoien, and Stötten am Auerberg. A key feature of the alliance is that its member municipalities span three different districts — Weilheim-Schongau, Ostallgäu, and Landsberg am Lech — and two administrative regions, Upper Bavaria and Swabia. On 1 January 2001, Altenstadt, Hohenfurch, and Rieden am Forggensee joined. In early 2007, Prem and Steingaden joined, bringing the total to 13. On 21 January 2015, Kinsau became the 14th member municipality. The alliance aims to strengthen rural areas through an integrated rural development concept, leveraging regional potential to boost the economy, tourism, and social cohesion. The Auerberg is positioned not as a separating element but as an identity marker and tourism brand. After the LEADER+ funding program ended, Auerbergland partnered with the Pfaffenwinkel tourism association to form the LEADER action group AL-P Auerbergland-Pfaffenwinkel. The alliance also established the Museumsverbund Auerbergland, a network of nine museums, and received the European Village Renewal Award.

  • 2015

    Kinsau became the 14th member on 21 January.

  • 2007

    Prem and Steingaden joined, bringing membership to 13.

  • 2001

    Altenstadt, Hohenfurch, and Rieden am Forggensee joined on 1 January.

  • 1992

    Founded by eight municipalities around the Auerberg.

Products and positioning

A collaborative regional brand for rural development and tourism in the Auerberg area of Bavaria.

  • Museumsverbund Auerbergland

    A network of nine museums in the region.

  • ILE Auerbergland Regionalbudget

    Funding program for integrated rural development.

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