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AUREX is an entertainment product brand that amplifies exciting moments in daily life.

Last updated September 1, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

AUREX is an entertainment product brand that aims to amplify exciting moments in daily life through audio technology and various devices. The brand offers a range of audio products including record players, wireless speakers, cassette players, and radios.

History

AUREX is an entertainment product brand by Toshiba Lifestyle Corporation. The brand slogan is '心、躍る。' (Heart, Leaping). The brand logo uses an equalizer motif to express sound waves and heart waves. The brand color 'Aurex Blue' has been used for about half a century.

Products and positioning

  • AX-RP10 Record Player

    Compact record player with Bluetooth support, jacket holder, and built-in rechargeable battery.

  • AX-XSS100 CD/FM Wireless Speaker System

    CD/FM wireless speaker system with AUREX Sound Processor.

  • AX-WST21 TV Wireless Speaker

    Wireless speaker for TV.

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