Aurora World
Aurora® is a plush and toy brand founded in 1981, offering high-quality gift products for babies, children, and adults globally.
Last updated September 15, 2026
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Overview
Aurora® is a plush and toy brand founded in 1981, known for its innovative, eco-friendly approach and over 40 years of expertise. It serves babies, children, and adults globally with products from Aurora® Plush, ebba, and Aurora® Toys. The company owns its manufacturing facilities and has in-house research and development teams, with each product developed, designed, manufactured, tested, sold, and customer-serviced under one company.
History
Aurora® was founded in 1981 and has over 40 years of expertise in plushies, toys, and gift products. It serves babies, children, and adults globally, with product lines including Aurora® Plush, ebba, and Aurora® Toys. The company owns its manufacturing facilities and has in-house research and development teams, handling development, design, manufacturing, testing, sales, and customer service under one company.
Products and positioning
Revered leader in plushies, toys, and high-quality gift products, known for innovative, eco-friendly approach and competitive pricing.
Aurora® Plush
High-quality plush collections.
ebba
Plush product line.
Aurora® Toys
Toys that combine quality and innovation.
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