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Aurora World

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Aurora® is a plush and toy brand founded in 1981, offering high-quality gift products for babies, children, and adults globally.

Last updated September 15, 2026

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Nov 4, 2026
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Overview

Aurora® is a plush and toy brand founded in 1981, known for its innovative, eco-friendly approach and over 40 years of expertise. It serves babies, children, and adults globally with products from Aurora® Plush, ebba, and Aurora® Toys. The company owns its manufacturing facilities and has in-house research and development teams, with each product developed, designed, manufactured, tested, sold, and customer-serviced under one company.

History

Aurora® was founded in 1981 and has over 40 years of expertise in plushies, toys, and gift products. It serves babies, children, and adults globally, with product lines including Aurora® Plush, ebba, and Aurora® Toys. The company owns its manufacturing facilities and has in-house research and development teams, handling development, design, manufacturing, testing, sales, and customer service under one company.

Products and positioning

Revered leader in plushies, toys, and high-quality gift products, known for innovative, eco-friendly approach and competitive pricing.

  • Aurora® Plush

    High-quality plush collections.

  • ebba

    Plush product line.

  • Aurora® Toys

    Toys that combine quality and innovation.

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