Austin Hope & Treana Tasting Cellar

The Austin Hope & Treana Tasting Cellar is a winery tasting-room property in Paso Robles, California, operated as part of Hope Family Wines. It serves as the visitor-facing home for two of the family's flagship labels — Austin Hope and Treana — within a portfolio that also includes Liberty School, Quest, Troublemaker, and Austin. The Hope family has farmed in Paso Robles for more than 30 years, arriving when the region was still barely discovered and initially planting apples and grapes. Over time the apple orchards gave way to mature vineyards of Cabernet Sauvignon, Syrah, Merlot, Mourvèdre, and Grenache, planted in the calcareous loam of the Templeton Gap, the coolest microclimate in Paso Robles. That estate fruit anchors the wines poured at the tasting cellar. The tasting cellar is positioned as a destination experience rather than a standalone production facility. Official materials invite visitors to "Come experience one of the top 10 cabernets in the world" and to book a reservation, and the property is described as one of two unique Hope Family Wines locations. The Austin Hope & Treana Tasting Cellar gives guests direct access to bold Cabernets, elegant blends, and vibrant whites that capture the spirit of Paso Robles, alongside branded merchandise and curated provisions. As part of Hope Family Wines, the tasting cellar benefits from the broader company's lifestyle-brand expansion. In 2026 the winery introduced Hope Provisions Co, a line of curated foods personally developed by owner-winemaker Austin Hope, including estate-grown honey, olive oil, and truffle products from the winery's Paso Robles vineyard properties. Corporate gifting programs built around Austin Hope and Treana wines, with options such as artisan provisions, candles, olive oil, and branded YETI tumblers, further tie the tasting-room identity to the parent company's direct-to-consumer and hospitality strategy. The property is family-owned and operated, with Austin Hope leading the business. Hope Family Wines has continued to invest in its commercial organization, naming Matt Dusi as Vice President of Business Operations in a new position responsible for daily operations, administrative functions, and new opportunities. For visitors, the Austin Hope & Treana Tasting Cellar represents the physical, hospitality-facing expression of a Paso Robles wine family whose estate vineyards and Central Coast terroir are central to its brand story.

The Austin Hope & Treana Tasting Cellar is the hospitality property of Hope Family Wines, a family-owned Paso Robles winery. The Hope family arrived in Paso Robles more than 30 years ago, when the region was still barely discovered as a winegrowing area. They initially planted apples and grapes on the rolling, oak-studded terrain. Over time the apple orchards were removed and replaced by mature vineyards planted with the varieties best suited to the area, including Cabernet Sauvignon, Syrah, Merlot, Mourvèdre, and Grenache. Vine density was increased and yields were reduced so that each vine produces very little fruit, concentrating the expression of the estate's calcareous loam soils in the Templeton Gap, the coolest microclimate in Paso Robles. As the family's wine business grew, it developed a portfolio of six individual brands: Liberty School, Treana, Quest, Austin Hope, Troublemaker, and Austin. The Austin Hope & Treana Tasting Cellar was established as a dedicated visitor destination for two of those labels, giving guests a place to experience the wines in Paso Robles. Official materials describe it as one of two unique Hope Family Wines locations and invite visitors to book a reservation to taste what the winery calls one of the top 10 cabernets in the world. The tasting cellar sits within a broader Central Coast wine region stretching from Santa Barbara to Monterey, with Paso Robles at its heart. The Hope Family estate vineyard is planted in the Templeton Gap, and the regional character is expressed in the glass with spice, licorice, and berry notes and soft, silky tannins. This estate-driven style underpins the Austin Hope and Treana wines poured at the cellar. In the 2020s Hope Family Wines continued to expand its consumer-facing activities. In March 2026 the company introduced Hope Provisions Co, a line of curated foods personally developed by owner-winemaker Austin Hope, including estate-grown honey, olive oil, and truffle products from the winery's Paso Robles vineyard properties. The line was positioned as an extension of the winery's lifestyle brand and as a way to introduce patrons to the terroirs of Paso Robles. In May 2026 the winery named Matt Dusi as Vice President of Business Operations, a new position responsible for daily operations, administrative functions, and new opportunities. Corporate gifting programs built around Austin Hope and Treana wines, with add-ons such as artisan provisions, candles, olive oil, and branded YETI tumblers, further connect the tasting cellar to the parent company's direct-to-consumer strategy.

• Hope family arrives in Paso Robles and begins farming apples and grapes

• Apple orchards replaced by mature vineyards of Cabernet Sauvignon, Syrah, Merlot, Mourvèdre, and Grenache

• Hope Family Wines grows into a portfolio of six brands: Liberty School, Treana, Quest, Austin Hope, Troublemaker, and Austin

• Austin Hope & Treana Tasting Cellar established as a visitor destination in Paso Robles

• Hope Family Wines introduces Hope Provisions Co, a curated food line developed by Austin Hope

• Matt Dusi named Vice President of Business Operations at Hope Family Wines

A destination tasting cellar showcasing Hope Family Wines' Austin Hope and Treana labels, positioned around Paso Robles estate terroir and a family-owned lifestyle brand.

• Austin Hope Cabernet Sauvignon

  Flagship Cabernet Sauvignon from Hope Family Wines, described in official materials as one of the top 10 cabernets in the world.

• Treana wines

  A Hope Family Wines label featuring bold Cabernets, elegant blends, and vibrant whites.

• Hope Provisions Co

  Curated foods including estate-grown honey, olive oil, and truffle products from the winery's Paso Robles vineyard properties.

1. 1Hope Family Wines | Winery & Tasting Room - Paso Robles, CAhopefamilywines.com
2. 2About Us and Our Wines | Hope Family Wineshopefamilywines.com
3. 3Holiday 25 | Corporate Gift - Hope Family Wineshopefamilywines.com
4. 4Austin Hope & Treana Tasting Cellarwikidata.org