Auto-Owners
Auto-Owners Insurance Group is a Lansing, Michigan-headquartered insurer established in 1916 that distributes through independent agents in 26 states.
Last updated September 10, 2026
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Overview
Auto-Owners Insurance Group, established in 1916 and headquartered in Lansing, Michigan, provides insurance through the independent agency system. It offers multiple lines of insurance including life, home, auto and business, and is represented by 48,000 licensed agents in 26 states. The Group includes Auto-Owners Insurance Company, Auto-Owners Life Insurance Company, Owners Insurance Company, Home-Owners Insurance Company, Property-Owners Insurance Company and Southern-Owners Insurance Company.
History
Auto-Owners Insurance Group was established in 1916 and is headquartered in Lansing, Michigan. For over 100 years it has been dedicated to the independent agency system. In January 2018, the company launched its giving program called A-O Gives Back, which was created to expand its giving and to empower associates in the 26 states where it writes business to support their community.
Products and positioning
Dedicated to the independent agency system; rated A+ (Superior) by AM Best; Fortune 500 company.
Life insurance
Home insurance
Auto insurance
Business insurance
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