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Avantra is an Indian ethnic-wear brand under Reliance Trends, offering sarees, kurtas, and accessories through stores and its online shop.

Last updated September 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Avantra is an Indian ethnic-wear brand operating under Reliance Trends, part of Reliance Retail. It positions itself as a house of India's finest sarees and ethnic wear, bringing together traditional craftsmanship and contemporary fashion from across the country. The brand's official website describes it as a culmination of tradition, craftsmanship, and fashion, offering a colourful bouquet of textile crafts and ethnic-wear brands with a commitment to fashion, quality, and pricing integrity. Avantra's product range focuses on Indian wear, including sarees, kurtas, and accessories. Its online catalogue lists products such as Pure Silk Kanjivaram Sarees, RTW Saree and Blouse sets, Tissue Embroidered Sarees, Mysore Silk Crepe Plain Sarees, Banarasi Zardozi Embellished Sarees, and Fazals Ghagra Choli. The brand states that it offers over 50 textile crafts sourced from authentic craft clusters across India, curated by certified in-house experts. Beyond products, Avantra provides services such as shopping assistance, blouse customisation, and saree finishing. The brand operates through physical stores across multiple Indian cities, including Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Tirupati, Pune, Lucknow, Siliguri, Coimbatore, Guntur, Mangalore, Trivandrum, Vellore, and Vijaywada, as well as an online store at avantra.co.in. Its marketing highlights wedding wear, casual wear, work wear, and festive wear collections, with seasonal campaigns such as "Wedding Wonders @ Avantra!" promoting new designs and offers. As part of Reliance Trends, Avantra benefits from the scale and retail infrastructure of Reliance Retail, one of India's largest retail organisations. The brand's vision is to become every Indian woman's favourite shopping destination for sarees and ethnic wear, providing an innovative and highly satisfying shopping experience. Its brand promise is "Passion & Perfection in every experience," with values centred on craftsmanship, personalisation, trust and care, and sustainability.

History

Avantra is an ethnic-wear brand under Reliance Trends, part of Reliance Retail. While the exact founding date is not specified in the available evidence, the brand has established a presence as a specialty retailer of Indian ethnic wear. Its official website describes it as a house of India's finest sarees and ethnic wear, a culmination of tradition, craftsmanship, and fashion from across the country. The brand operates both physical stores and an online shop, with a store locator listing locations in major Indian cities such as Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata, Tirupati, Pune, Lucknow, Siliguri, Coimbatore, Guntur, Mangalore, Trivandrum, Vellore, and Vijaywada. Avantra's product catalogue includes a wide range of sarees, kurtas, and accessories, with over 840 products listed online. The brand emphasises its commitment to craftsmanship, personalisation, trust and care, and sustainability, and offers services such as blouse customisation and saree finishing. As part of Reliance Trends, Avantra leverages the retail infrastructure and market reach of Reliance Retail, one of India's largest retail organisations.

Products and positioning

House of India's finest sarees and ethnic wear, offering tradition, craftsmanship, and curated fashion with quality and pricing integrity.

  • Avantra Pure Silk Kanjivaram Saree

  • Avantra RTW Saree and Blouse

  • Avantra Tissue Embroidered Saree

  • Avantra Woven Mysore Silk Crepe Plain Saree

  • Avantra Mysore Silk Saree

  • Avantra Banarasi Zardozi Embellished Saree, Peach

  • Avantra Fazals Ghagra Choli

  • Avantra Fancy Emb Saree With Swaroski, Wine

Sources5 sources

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