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Avatr Technology

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Avatr is a high-end smart electric vehicle company and brand combining original design with intelligent technology.

Last updated November 4, 2026

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Overview

Avatr Technology is a Chinese premium intelligent electric-vehicle brand headquartered in Chongqing. The company was established in 2018 through a proposed cooperation between China Changan Automobile and Nio, originally under the name Changan-Nio. Nio later withdrew from the partnership, after which Changan reorganized the venture with battery manufacturer CATL and developed it into an independent premium new-energy vehicle business. The company was renamed Avatr Technology in May 2021. Its corporate model is built around cooperation among Changan Automobile, CATL and Huawei. Changan contributes vehicle engineering, manufacturing capabilities and industrial scale; CATL supplies battery technology and participates as a strategic shareholder; and Huawei provides intelligent-vehicle technologies, including advanced driver-assistance algorithms, smart-cockpit systems and related computing and electronic architecture. Huawei is not described as an original shareholder of Avatr, but its technology relationship has been central to the brand's product proposition. Avatr's positioning is at the premium end of China's intelligent electric-vehicle market. Its vehicles emphasize distinctive exterior design, high levels of cabin digitization, driver-assistance functions, connected services and electric or range-extended powertrains. The company's first production model, initially known by the development designation E11, became the Avatr 11. It is a premium sport-utility vehicle that entered production and customer deliveries in 2022. The Avatr 12, a large executive-oriented sedan or liftback, followed in 2023. The model range subsequently expanded with the Avatr 07 and Avatr 06 families, including battery-electric and range-extended versions where offered. Avatr describes its underlying vehicle architecture as the CHN platform, reflecting the combined capabilities of Changan, Huawei and CATL's Chinese name, Ningde Shidai. The platform is presented as a layered intelligent-electric architecture spanning vehicle mechanics, energy storage, electronic and electrical systems, operating software, vehicle applications and cloud data. According to the company, it is designed to support multiple body styles, wheelbases and rear- or all-wheel-drive configurations. The business has been financed through multiple private and institutional capital increases. Changan remained the largest shareholder after the company's 2021 restructuring and later financing rounds. In 2024, Avatr announced an investment in Huawei's Yinwang intelligent-automotive subsidiary, becoming a major shareholder and deepening the technological relationship between the two companies. Avatr also completed a Series C financing round in late 2024. Avatr initially focused on the Chinese market, where it competes with premium electric brands and intelligent-vehicle offerings from both established automakers and newer electric-vehicle manufacturers. It has also explored overseas expansion, including vehicle-development work with Momenta aimed at markets such as the Middle East. The brand's international strategy remains less mature than its domestic business. By June 2025, Avatr said it had exceeded cumulative sales of 150,000 vehicles, with an average selling price above RMB 270,000, indicating an effort to preserve premium positioning rather than compete primarily through low prices. Avatr, also known as AVATR and 阿维塔, describes itself as a global high-end emotional-intelligence electric vehicle company. Its brand positioning centers on original design, intelligent technology and a premium ownership experience. The company says it aims to create future-oriented mobility through original design and smart technology, and identifies high design appeal, high intelligence and high value as core brand attributes. Avatr presents its technical approach as bringing together the smart-manufacturing capabilities of Changan Automobile, battery-technology advances from CATL, and Huawei technologies in smart mobility. Its stated next-generation electric-vehicle technology platform is built around a new architecture, strong computing capabilities and high-voltage charging. The supplied sources do not specify particular vehicle models, founding details, ownership arrangements, or a corporate headquarters. The company describes a multi-location presence spanning Chongqing and Shanghai in China and Munich in Germany. Its official website presents the brand as active and focused on high-end smart electric vehicles and the associated ownership experience. Avatr also describes itself as a global high-end emotional-intelligence electric vehicle company, centering its brand positioning on original design, intelligent technology and a premium ownership experience. The company says it aims to create future-oriented mobility through original design and smart technology, and identifies high design appeal, high intelligence and high value as core brand attributes. Its stated next-generation electric-vehicle technology platform is built around a new architecture, strong computing capabilities and high-voltage charging. The company describes a multi-location presence spanning Chongqing and Shanghai in China and Munich in Germany.

History

Avatr Technology began in 2018 as a proposed equal partnership between China Changan Automobile and Nio. The venture, initially named Changan-Nio, was intended to develop technologically advanced electric vehicles. Nio withdrew from the cooperation in 2020 before the planned business had fully developed, leaving Changan to restructure the project. Changan subsequently partnered with CATL, China's leading battery manufacturer, and renamed the company Avatr Technology in May 2021. The new arrangement combined Changan's vehicle-development and manufacturing capabilities with CATL's battery expertise. Huawei joined as a technology partner rather than an original shareholder, supplying intelligent-driving algorithms, smart-cockpit software and other intelligent-vehicle solutions. The brand name was selected as a more internationally usable form than its earlier Chinese working name, 安为德. Avatr's ownership structure changed substantially during a November 2021 capital increase and share expansion. Changan's previous stake was diluted, CATL became a significant shareholder, and various Chinese investment entities acquired interests. In August 2022, Avatr completed a Series A financing round involving investors associated with private enterprise and local-government capital. Changan's percentage increased to approximately 40.99 percent, while CATL's holding was diluted to approximately 17.10 percent. The company launched its first vehicle, the Avatr 11, in 2022. The model originated as the E11 development project and became a premium electric SUV with a long-range positioning and Huawei-enabled intelligent features. The Avatr 12, an executive-oriented sedan or liftback, followed in 2023. These vehicles established the brand's initial identity around distinctive design, premium pricing, electrification and digitally integrated cabins. In August 2023, Avatr completed Series B financing. Changan and other existing investors continued to participate, while additional state-linked and institutional investors joined. The round reportedly placed the company's valuation near RMB 20 billion. Changan remained the largest shareholder at approximately 40.99 percent, with CATL as the second-largest shareholder after dilution. Avatr deepened its relationship with Huawei in 2024. It announced the purchase of a 10 percent interest in Yinwang, Huawei's separately organized intelligent-automotive subsidiary, for RMB 11.5 billion. This investment represented a move beyond a conventional technology-supply relationship and was associated with a more integrated cooperation model sometimes described as an enhanced Huawei Inside arrangement. Later in 2024, Avatr announced Series C financing of more than RMB 11 billion. Changan's percentage remained unchanged after the financing, while the proportions held by several other investors shifted. The product portfolio continued to expand with the Avatr 07 and Avatr 06 families, which include battery-electric and range-extended configurations where offered. Avatr also described the CHN platform as a common technical foundation for multiple vehicle categories. The platform is organized around mechanical, energy, electronic and electrical, operating-system, application and cloud-data layers, and is intended to support sedans, SUVs, MPVs and crossover vehicles with different wheelbases and drive layouts. The company has explored overseas activity through cooperation with Momenta on an international vehicle project, with the Middle East identified as a possible early destination. Its principal market remains China. In June 2025, Avatr reported cumulative sales of more than 150,000 vehicles and an average selling price above RMB 270,000, reinforcing its stated premium-market strategy. Future product plans referenced for the brand include larger SUVs and MPVs, while the Vision Xpectra concept represents its design and technology outlook. The available official material presents Avatr as a high-end smart electric-vehicle company and brand, but does not provide a founding date or a dated account of its development. The company describes its proposition as combining original design and intelligent technology to create future-oriented mobility. It also identifies a premium ownership experience as part of the brand offer. Avatr's official description situates its technology approach across capabilities associated with Changan Automobile, CATL and Huawei: Changan's smart-manufacturing foundation, CATL's battery-technology advances, and Huawei's smart-mobility technologies. The company describes its next-generation electric-vehicle platform through three elements: a new architecture, strong computing capabilities and high-voltage charging. The supplied material does not establish the companies' ownership relationships with Avatr. The company's about page describes a multi-location presence in Chongqing and Shanghai in China and Munich in Germany. The available sources do not provide dated milestones, model launches, leadership changes, or additional corporate history; these details are therefore not asserted here. Avatr's official material also presents the brand as a high-end smart electric-vehicle company combining original design and intelligent technology to create future-oriented mobility, with a premium ownership experience as part of the brand offer. Its official description situates its technology approach across capabilities associated with Changan Automobile, CATL and Huawei: Changan's smart-manufacturing foundation, CATL's battery-technology advances, and Huawei's smart-mobility technologies. The company describes its next-generation electric-vehicle platform through three elements: a new architecture, strong computing capabilities and high-voltage charging. Its about page describes a multi-location presence in Chongqing and Shanghai in China and Munich in Germany.

  • 2025

    Cumulative sales exceed 150,000 vehicles

    [1]

    Avatr reports cumulative sales above 150,000 vehicles and an average selling price above RMB 270,000.

  • 2024

    Investment in Yinwang

    [1]

    Avatr purchases a 10 percent stake in Huawei's Yinwang intelligent-automotive subsidiary.

  • 2024

    Series C financing

    [1]

    Avatr secures more than RMB 11 billion in Series C financing.

  • 2023

    Avatr 12 is introduced

    [1]

    The second production model broadens Avatr's range into the executive sedan and liftback segment.

  • 2023

    Series B financing

    [1]

    A new financing round attracts additional institutional and state-linked capital and brings the reported valuation close to RMB 20 billion.

  • 2022

    Avatr 11 launches

    [1]

    The Avatr 11 becomes the brand's first production vehicle and begins sales as a premium electric SUV.

  • 2022

    Series A financing

    [1]

    Avatr raises a Series A round involving additional private and local-government-supported investors.

  • 2021

    Company becomes Avatr Technology

    [1]

    The former Changan-Nio venture is renamed Avatr Technology and adopts a Changan-CATL structure with Huawei as a technology partner.

  • 2021

    First capital increase

    [1]

    New investors enter through a capital increase and share expansion, materially changing the ownership structure.

  • 2020

    Nio withdraws from the partnership

    [1]

    Nio exits the proposed cooperation, prompting Changan to reorganize the business with CATL.

Products and positioning

Premium intelligent new-energy vehicles combining Changan vehicle manufacturing, CATL battery technology and Huawei intelligent-vehicle systems. A high-end smart electric-vehicle brand emphasizing original design, intelligent technology, high design appeal, high intelligence, high value and a premium ownership experience.

  • Premium electric SUV · 2022

    Avatr 11

    The Avatr 11 is the brand's first production vehicle. Developed initially under the E11 project name, it is a premium SUV with battery-electric and range-extended configurations identified in the model range. Its design, long-distance driving proposition, digital cabin and Huawei-supported intelligent functions established Avatr's initial market identity. Production began in 2022 and sales started in China in November of that year.

  • Premium executive sedan or liftback · 2023

    Avatr 12

    Introduced in 2023, the Avatr 12 extends the brand into the executive-car segment. It uses a low-slung body style and emphasizes premium interior presentation, connected functions and intelligent-driving technology. The model complements the Avatr 11 by giving the company a sedan-oriented flagship product while retaining the brand's electric and software-led positioning.

  • Mid-size SUV · 2024

    Avatr 07

    The Avatr 07 is a mid-size SUV added during the brand's portfolio expansion. It is listed in battery-electric and range-extended electric forms, broadening Avatr's appeal beyond its initial larger premium vehicles. The model uses the brand's intelligent-electric architecture and is intended to combine premium design, connected-cabin functions and advanced driver assistance.

  • Mid-size sedan · 2025

    Avatr 06

    The Avatr 06 is a mid-size sedan in the expanding Avatr range. The model is associated with both battery-electric and range-extended powertrain choices and targets a broader premium sedan market than the larger Avatr 12. Its role is to add volume and body-style coverage while retaining the company's emphasis on intelligent driving and connected vehicle experiences.

  • Concept vehicle · 2025

    Avatr Vision Xpectra

    Vision Xpectra is a concept vehicle that communicates Avatr's future design and technology direction. As a concept rather than a confirmed production model, it is primarily a design, brand and product-strategy statement.

  • Planned full-size SUV

    G618

    G618 is a referenced future flagship SUV project. Available material describes it as a full-size new-energy vehicle expected around the middle of 2026, but detailed production specifications and final commercial naming are not established here.

  • Planned MPV

    D706

    D706 is a referenced future flagship MPV project expected in 2026. Publicly available material in the supplied sources does not provide confirmed production specifications or final retail positioning.

  • High-end emotional intelligent electric vehicles

    Avatr's core product line consists of high-end, intelligent, emotionally engaging electric vehicles built on its next-generation intelligent EV technology platform.

  • Next-generation intelligent EV technology platform

    A technology platform characterized by a new architecture, strong computing power, and high-voltage charging, integrating Changan's manufacturing, CATL's battery technology, and Huawei's smart mobility technology.

Controversies

  • 2025

    Smart Driving Accident Liability Dispute

    In 2026, an Avatr 07 in Nanning hit 15 vehicles in succession, raising questions about smart driving; traffic police determined driver responsibility and that assisted driving was not activated; other disputes included an Avatr 12 speeding up in rain and rear-ending while smart driving was on, and an 07 sudden braking under smart driving, with owners and the manufacturer disagreeing on liability. The manufacturer said vehicle problems were ruled out.

Read more

Brand decisions

  • 2024

    Invest in Huawei's Yinwang subsidiaryM&A

    Background

    Huawei reorganized its intelligent-automotive business into Yinwang and opened the unit to external equity investment.

    Action taken

    Avatr acquired a 10 percent stake and became Yinwang's second-largest shareholder according to the referenced material.

    Aftermath

    The transaction deepened the relationship from technology supply toward closer strategic and product-definition cooperation.

    Investment amount. RMB 11.5 billion (2024)

  • 2024

    Pursue overseas vehicle developmentStrategy

    Background

    Avatr began exploring international expansion beyond its core Chinese market.

    Action taken

    The company collaborated with Momenta on an overseas vehicle project, with the Middle East identified as a possible initial market.

    Aftermath

    The project was reported to have entered overseas testing, but final launch timing and market scope remain subject to confirmation.

  • 2022

    Launch the Avatr 11Product launch

    Background

    Avatr needed a first production model to establish its premium intelligent-electric vehicle identity.

    Action taken

    The E11 development project was commercialized as the Avatr 11, a premium electric SUV.

    Aftermath

    The model entered Chinese sales in November 2022 and became the foundation of the brand's product portfolio.

  • 2021

    Reorganize the former Changan-Nio venture around Changan and CATLStrategy

    Background

    Nio's withdrawal left the original equal-share cooperation without its intended partner.

    Action taken

    Changan partnered with CATL, renamed the company Avatr Technology and retained Huawei as a major technology collaborator.

    Aftermath

    The reorganization created the corporate and technology structure used for Avatr's subsequent vehicle launches.

Recent events

  • Unconfirmed

    Avatr cancels online launch event for Avatr 07L Max electric version[6]

    Avatr announced that it was canceling the online launch event planned for the Avatr 07L Max electric version and would announce the price directly instead.

  • Avatr T09 concept makes global debut in Paris[7]

    On October 11, 2026, Chinese automotive brand Avatr presented the T09 concept vehicle for its global debut in Paris, France, as the first model of the brand's new 'prestige luxury' product series. The production version of the Avatr T09 is planned to officially launch within 2026 with an expected price above 500,000 yuan, built with combined technology from Avatr, Huawei Qiankun (ADS 5) and CATL (Qianyao battery).

  • Changan Auto establishes AD collaborative development department as Deepal-Avatr brand integration advances[8]

    According to a September 27 report by Yicai, the integration of Changan Automobile's Deepal and Avatr brands has entered a substantive phase: Changan notified the establishment of an AD (Avatr and Deepal) collaborative development department, defined as a first-level department with second-level units including planning and cooperation, market and product, HR shared services, finance shared services and general affairs, to undertake business delegated by the two brands. The report links the move to an ongoing Hong Kong listing push, saying sharing Avatr's high-end technology (e.g., platform, intelligent driving) and Deepal's scale purchasing power would help cut procurement costs and improve the financial narrative.

  • Unconfirmed

    Reported

    Avatr launches the 07L SUV[9]

    Avatr launched the 07L, a new small SUV, with a limited-time starting price of 219,900 yuan.

  • Unconfirmed

    Avatr unveils its first model, Avatr 11[10]

    At Avatr’s brand launch, the company unveiled its first model, the Avatr 11, described as a coupe SUV.

  • Reported

    Changan, Huawei and CATL collaborate on Avatr[11]

    Changan unveiled Avatr, a new electric-car brand developed in collaboration with Huawei and CATL. Huawei was involved in developing the brand’s vehicle architecture, while Changan and CATL held stakes in the marque.

  • Unconfirmed

    Reported

    Avatr completes first financing round[12]

    Avatr Technology announced that it had completed its first round of strategic financing, raising 2.42 billion yuan ($378 million).

  • Unconfirmed

    Avatr Technology announces 2.42 billion yuan capital increase[13]

    Avatr Technology approved a capital increase involving six investors for a total of 2.42 billion yuan. The transaction still required approval from the antitrust bureau of China's State Administration for Market Regulation.

  • Reported

    Avatr launches E11[14]

    At a launch event on August 24, Changan, Huawei and CATL introduced the Avatr brand and its first model, E11, built on the jointly developed CHN vehicle architecture.

  • Unconfirmed

    Avatr Technology starts a capital-increase project[15]

    Avatr Technology’s capital-increase project appeared on the Chongqing United Assets and Equity Exchange website; the project proposes raising capital in cash, with Changan Automobile participating through a non-public agreement and the same price as external investors.

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