Avery Dennison
A global materials-science company supplying pressure-sensitive materials, labeling technologies, RFID products, apparel branding systems, and specialty healthcare materials.
Last updated August 27, 2026
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Overview
Avery Dennison Corporation is a United States-based multinational materials and manufacturing company whose products help identify, decorate, protect, track, and organize physical goods. Its portfolio is centered on pressure-sensitive adhesive materials, self-adhesive label stock, graphic and reflective films, specialty tapes, apparel labels and embellishments, radio-frequency identification products, and medical materials. The company serves consumer packaged goods, retail, apparel, logistics, transportation, healthcare, industrial, automotive, and other markets. The business originated in Los Angeles in 1935, when Ray Stanton Avery and his wife established Kum Kleen Products. Avery's early innovation was the development and commercialization of self-adhesive labeling materials, which helped create a new category of labels that could be applied without separate wet glue. The enterprise changed its name several times as its product range and corporate structure expanded, becoming Avery Adhesives in 1937, Avery Adhesive Label Corp. in 1946, Avery Adhesive Products in 1958, Avery Products Corporation in 1964, and Avery International Corporation in 1976. H. Russell Smith became Avery's business partner in 1946 and played a major role in building the company. During a long period of leadership, Smith helped establish the label-materials business, expand operations in the United States and Europe, develop research capabilities, and prepare the company for public ownership. Avery International was listed on the New York Stock Exchange in the late 1960s and appeared on the Fortune 500 in the 1970s. The current company name dates from 1990, when Avery International merged with Dennison Manufacturing Company. Dennison traced its roots to an 1844 Maine business founded by Andrew Dennison and his son Aaron Lufkin Dennison. That heritage added a long-established industrial and labeling lineage to Avery's pressure-sensitive materials expertise. Avery Dennison later broadened its activities through acquisitions, investments, and internal development in RFID, apparel identification, specialty films, medical materials, retail pricing systems, and digital product data. Avery Dennison is organized principally around a Materials Group and a Solutions Group. Materials activities include label and graphic materials, reflective products, functional films, tapes, and other coated or converted materials. Solutions activities include apparel branding, retail tags and tickets, RFID inlays and transponders, pricing and shelf-edge systems, identification products, and related software and services. The company also operates Avery Dennison Medical, which supplies materials and components used by medical-device manufacturers, including tapes, films, wound-care materials, and sensor-related products. The company once operated a substantial office and consumer-products division under the Avery name, selling binders, file labels, name badges, and printable media. It sold that division and its Designed and Engineered Solutions business to CCL Industries in 2013, while retaining the Avery Dennison corporate identity and historical brand. More recent growth has emphasized connected products, intelligent packaging, linerless labels, textile circularity, retail automation, and digital identification. Its atma.io platform, launched in 2021, is intended to connect physical products with digital records and product identities. Avery Dennison remains an active global supplier with operations in more than 50 countries.
History
Avery Dennison began in Los Angeles in 1935 as Kum Kleen Products, founded by Ray Stanton Avery and his wife. The company developed self-adhesive labeling materials, a technology that helped transform labeling by allowing labels to be applied without wet glue. It became Avery Adhesives in 1937 and was incorporated as Avery Adhesive Label Corp. in 1946. H. Russell Smith joined that year as Avery's partner and became an important force in professionalizing the business, expanding its label-materials operations, building research capacity, and establishing overseas activities. The company adopted the names Avery Adhesive Products in 1958, Avery Products Corporation in 1964, and Avery International Corporation in 1976. It entered the public markets during the 1960s and later became a Fortune 500 company. Its first overseas subsidiary was established in the Netherlands in 1955, marking the beginning of a broader international operating footprint. Dennison Manufacturing supplied the other major strand of the present company’s history. Founded in Maine in 1844 by Andrew Dennison and Aaron Lufkin Dennison, the business developed from jewelry and watch boxes into a significant industrial enterprise. It later became associated with labeling and related manufactured products. Avery International merged with Dennison Manufacturing in 1990, creating Avery Dennison. In 1982, Avery Dennison established a dedicated office-products division selling binders, file labels, name badges, and printable media under the Avery brand. The division benefited from the spread of personal computers, which increased demand for user-printed labels and office materials. As electronic communication reduced demand for some conventional office products, Avery Dennison sold the division and its Designed and Engineered Solutions business to CCL Industries in 2013. The company subsequently concentrated more heavily on industrial materials, labeling, apparel identification, RFID, medical products, and specialty converting. Major transactions included Paxar in 2007; Mactac and Ink Mill in 2016; Finesse Medical, Hanita Coatings, and Yongle Tape in 2017; and the RFID transponder business of Smartrac in 2020. Investments in flexible electronics, battery-free sensing, vehicle-wrap technology, textile recycling, and operational software complemented the acquisitions. Avery Dennison launched atma.io in 2021 to manage digital identities and data associated with physical products. It also added ACPO, Vestcom, JDC Solutions, and ZippyYum that year. In 2022 it acquired TexTrace and Catchpoint's linerless-label technology. In 2023 it invested in Circ and acquired Thermopatch, Lion Brothers, and Silver Crystal Group, strengthening its position in textile circularity, apparel embellishment, workwear, sports apparel, and hospitality labeling. The company now operates through Materials Group and Solutions Group activities and serves customers across global consumer, industrial, retail, apparel, logistics, healthcare, and transportation markets.
- 2021
atma.io launched
[4]The company introduced a digital product-cloud platform for product identity and data management.
- 2020
Smartrac RFID business acquired
[1]Avery Dennison expanded its RFID transponder portfolio.
- 2013
Office-products business divested
[1]CCL Industries acquired Avery Dennison's Office and Consumer Products and Designed and Engineered Solutions businesses.
- 2007
Paxar acquired
[1]The acquisition expanded apparel branding and retail identification capabilities.
- 1990
Merger with Dennison Manufacturing
[1]Avery International merged with Dennison Manufacturing and adopted the Avery Dennison name.
- 1982
Office and Consumer Products division created
[1]A dedicated Avery-branded office-products business was established.
- 1976
Renamed Avery International Corporation
[1]The company adopted the Avery International name and joined the Fortune 500 era.
- 1967
New York Stock Exchange listing
[1]The company was led onto the New York Stock Exchange during Russell Smith's tenure.
- 1955
First overseas subsidiary
[1]Avery established its first foreign subsidiary in the Netherlands.
- 1946
Incorporation and Russell Smith partnership
[1]The company was incorporated and H. Russell Smith joined as a major business partner.
Products and positioning
A global materials-science and identification-technology partner focused on functional, connected, and increasingly sustainable labeling, packaging, apparel, retail, and healthcare solutions.
Materials
Pressure-sensitive label materials
These materials combine face stocks, adhesives, and liners to produce self-adhesive labels for consumer goods, logistics, industrial products, healthcare, and retail. Avery Dennison supplies constructions designed for different surfaces, temperatures, durability requirements, print processes, and regulatory conditions. Fasson is one of the company's principal label-materials brands.
Materials
Graphic and reflective materials
The portfolio includes films and other materials used for vehicle graphics, signage, commercial displays, architectural applications, and reflective road and transportation products. Products are developed for visual impact, outdoor durability, convertibility, and specialized performance requirements.
Identification technology · 2007
RFID inlays and transponders
Avery Dennison designs RFID inlays, labels, tags, and transponders that allow products to be identified and tracked through radio-frequency communication. Applications include apparel, retail inventory, logistics, supply-chain visibility, authentication, and connected packaging. The company expanded this business through the acquisition of Paxar and the Smartrac RFID transponder business.
Branding solutions
Apparel branding and embellishments
The Solutions Group supplies woven and printed labels, hangtags, tickets, transfers, patches, embellishments, fasteners, and related systems for apparel and footwear brands. These products provide brand presentation, care and content information, personalization, authentication, and inventory functionality across clothing and textile supply chains.
Medical materials
Avery Dennison Medical and Vancive materials
The medical business supplies tapes, securement materials, barrier films, wound-care components, wearable-sensor materials, and other specialty converted products to medical-device and healthcare-product manufacturers. Its offerings are designed around skin contact, adhesion, breathability, protection, and reliable device attachment.
Digital product platform · 2021
atma.io
atma.io is a digital product-cloud platform intended to connect physical products with digital identities and associated data. It supports applications such as traceability, product information, supply-chain visibility, authentication, sustainability reporting, and consumer engagement when combined with identifiers such as RFID or other printed and electronic technologies.
Brand decisions
2021
Launch atma.ioProduct launchBackground
Brands and supply chains increasingly required digital identities, traceability, and data connected to physical products.
Action taken
Avery Dennison launched atma.io as a digital product-cloud platform.
Aftermath
The initiative extended the company from physical labeling and identification materials into software-enabled product data and connected-product services.
2013
Divest office and consumer productsStrategyBackground
The office-products market was changing as electronic communication reduced demand for some conventional office and mail-related products.
Action taken
Avery Dennison sold its Office and Consumer Products and Designed and Engineered Solutions businesses to CCL Industries.
Aftermath
The company retained the Avery name and corporate identity while focusing more strongly on materials, identification, RFID, healthcare, and industrial solutions.
1990
Merge with Dennison ManufacturingM&ABackground
Avery International and the long-established Dennison Manufacturing business brought together complementary histories in adhesive materials, labels, and industrial products.
Action taken
The companies merged and the combined enterprise adopted the Avery Dennison name.
Aftermath
The merger created the corporate identity used by the company today and broadened its historical industrial base.
Recent events
- Unconfirmed
Avery Dennison launches AD Miniweb Global 42x16mm UcodeX[5]
Avery Dennison launched the AD Miniweb Global 42x16mm UcodeX RFID inlay for retail applications.
Reported
Gauzy raises $60 million in Series D funding[6]
Gauzy announced a $60 million Series D financing round, involving follow-on and new investors.
Reported
Avery Dennison to acquire Vestcom[7]
Vestcom announced that it had entered into an agreement to be acquired by Avery Dennison. The transaction was expected to close in the third quarter of 2021, subject to regulatory approvals and other customary conditions.
Sharp NEC Display Solutions and Avery Dennison announce ActiveScene partnership[8]
Sharp NEC Display Solutions announced a partnership with Avery Dennison to bring the ActiveScene digital display solution to market, combining Avery Dennison’s Vela Dynamic System with NEC projection technology.
- Unconfirmed
Reported
Avery Dennison acquires ACPO's business[9]
Avery Dennison announced that it had acquired the business of Ohio-based ACPO Ltd. for $87.6 million, subject to post-closing adjustments.
Avery Dennison completes acquisition of Vestcom[10]
Avery Dennison announced it had completed its acquisition of Vestcom for a purchase price of $1.45 billion, subject to customary adjustments.
- Unconfirmed
Canon UVgel inks receive Avery Dennison performance certification[11]
Avery Dennison awarded its ICS Performance Guarantee to applications printed on the Canon Colorado 1650 with UVgel 460 inks, placing the inks in the Avery Dennison ICS warranty program with Performance Guarantee status.
- Unconfirmed
Avery Dennison announces a planned RFID factory in Brazil[12]
Avery Dennison announced plans to establish an RFID-label factory in Vinhedo, Brazil, with the factory planned to open in 2021 and serve customers in Brazil and Latin America.
Avery Dennison launches paint protection film cutting software[13]
Avery Dennison Graphics Solutions announced the launch of its Paint Protection Film Cutting Software, available across the United States and Canada. The software offers precut templates for use with Avery Dennison Paint Protection Film SPF-XI and is available by subscription.
- Unconfirmed
Avery Dennison launches Coastal Color Collection[14]
Avery Dennison Graphics Solutions announced the launch of its Fall 2019 Coastal Color Collection, adding five color options to its Supreme Wrapping Film portfolio.
Sources17 sources
- 1Avery Dennisonen.wikipedia.org
- 2Avery Dennison corporate websiteaverydennison.com
- 3Avery Dennison leadershipaverydennison.com
- 4atma.ioaverydennison.com
- 5艾利丹尼森推出 AD Miniweb Global 42x16mm UcodeXrfidworld.com.cn
- 6Gauzy完成6000万美元D轮融资prnasia.com
- 7Avery Dennison 将收购 Vestcomprnewswire.com
- 8Sharp NEC Display Solutions与艾利丹尼森宣布ActiveScene合作printingnews.com
- 9艾利丹尼森收购ACPO业务canplastics.com
- 10艾利丹尼森完成对 Vestcom 的收购fibre2fashion.com
- 11Canon UVgel墨水获Avery Dennison性能认证whattheythink.com
- 12艾利丹尼森宣布计划在巴西开设RFID工厂rfidworld.com.cn
- 13Avery Dennison推出漆面保护膜裁切软件printingnews.com
- 14Avery Dennison 推出 Coastal 色彩系列whattheythink.com
- 15艾利丹尼森思创推出超小RFID inlay助力实现药品单品级管理rfidworld.com.cn
- 16Avery Dennison Acquires ACPO Ltd.printingnews.com
- 17Avery Dennison Acquires ACPO Ltd.textileworld.com
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