Aviolet

Aviolet was a Serbian regional airline brand and wholly owned subsidiary of Air Serbia. Established on 24 May 2014, it was created to handle a substantial portion of Air Serbia’s charter flying, particularly seasonal international services departing from Serbia. The brand was headquartered in Belgrade, and most of its operations were based at Belgrade Nikola Tesla Airport. Aviolet did not operate as a fully independent airline in the manner of a separate large network carrier. Its aircraft and crews were supplied by Air Serbia, and its operating model was closely integrated with that of its parent. The brand provided a recognizable charter-oriented identity for flights sold or operated outside Air Serbia’s regular scheduled network. Its services primarily connected Serbian airports with seasonal leisure destinations, serving demand associated with holiday travel and other charter movements. By 2019, Aviolet was reported to serve 26 destinations, all through seasonal charter flights. The operation used Airbus A320-family aircraft belonging to or operated within Air Serbia’s fleet. Aviolet also maintained codeshare arrangements with Air Serbia, reflecting the close commercial and operational relationship between the two brands. Aviolet’s role was therefore primarily functional and seasonal rather than that of a broad independent consumer airline. It extended Air Serbia’s ability to serve charter markets while allowing the parent company to use its aircraft, personnel, and operating infrastructure. The brand ceased to exist as a separate entity by 2021, when Air Serbia took over its charter operations. Following that integration, charter flying continued under Air Serbia rather than under the Aviolet name.

Aviolet was established on 24 May 2014 as a wholly owned subsidiary of Air Serbia. Its creation gave Air Serbia a dedicated brand for much of its charter activity, especially seasonal international leisure services originating in Serbia. The company was headquartered in Belgrade, with most flights departing from Belgrade Nikola Tesla Airport. Although presented as a regional airline, Aviolet’s operations were closely tied to Air Serbia from the beginning. Aircraft and crews used for Aviolet services were provided by Air Serbia, meaning that the subsidiary relied on the parent carrier’s operational certificates, fleet resources, personnel, and airport infrastructure. This arrangement allowed Air Serbia to market or organize charter flying under a distinct name without building a wholly separate operating platform. The brand’s principal activity was seasonal international charter transportation. These flights generally served leisure-oriented demand and differed from the year-round scheduled network associated with Air Serbia. By 2019, Aviolet was reported to operate charter services to 26 destinations. The destinations were seasonal rather than a permanent scheduled network, and the services were concentrated on international routes from Serbia. Aviolet’s fleet consisted of Airbus A320-family aircraft operated within Air Serbia’s wider fleet structure. The narrow-body aircraft were suitable for medium-haul European and Mediterranean charter services, combining the capacity and range required for seasonal holiday markets with commonality across the parent carrier’s operation. Aviolet also maintained codeshare arrangements with Air Serbia, further demonstrating that the brand was commercially integrated with its owner rather than functioning as an autonomous competitor. The brand remained a specialized component of Air Serbia’s business rather than developing into a major independent airline. Its value lay in providing a clear charter identity and supporting the parent company’s participation in seasonal travel markets. By 2021, Aviolet had ceased to exist as a separate operation. Air Serbia took over the charter flying, bringing the activity back under the parent brand and ending Aviolet’s independent brand presence. Publicly available reference material does not establish a separate executive roster, independent financial reporting, or a distinct long-term fleet outside Air Serbia’s resources.

• 2021

  Operations are absorbed by Air Serbia

  [1]Avioleten.wikipedia.org

  Aviolet ceased to exist as a separate brand, while Air Serbia took over its charter operations.

• 2019

  Charter network reaches 26 destinations

  [1]Avioleten.wikipedia.org

  Aviolet was reported to operate seasonal international charter flights to 26 destinations, using Airbus A320-family aircraft operated with Air Serbia resources.

• 2014

  Aviolet is established

  [1]Avioleten.wikipedia.org

  Aviolet was founded on 24 May 2014 as a wholly owned subsidiary of Air Serbia to support the parent carrier’s charter operations.

A charter-focused regional airline brand positioned as Air Serbia’s seasonal leisure-flight platform, using the parent carrier’s aircraft, crews, airport infrastructure, and commercial relationships.

• Passenger air travel · 2014

  Seasonal international charter flights

  Aviolet’s core offering was seasonal international charter air travel from Serbia. The flights were primarily associated with leisure and holiday demand rather than a permanent scheduled route network. Most services departed from Belgrade Nikola Tesla Airport and were operated using Air Serbia aircraft and crews. By 2019, the brand served 26 seasonal charter destinations.

• Aircraft operations · 2014

  Airbus A320-family charter operations

  Aviolet operated Airbus A320-family aircraft within Air Serbia’s broader fleet structure. The aircraft supported the brand’s medium-haul charter role, providing a common narrow-body platform for international seasonal services. The fleet and crews were supplied through Air Serbia rather than maintained as a wholly independent Aviolet operating system.

• Airline partnership

  Air Serbia-linked codeshare services

  Aviolet maintained codeshare arrangements with its parent company, Air Serbia. These arrangements connected the charter-oriented Aviolet identity with Air Serbia’s commercial distribution and network structure, reinforcing the operational and marketing integration between the two brands.

• 2021

  Integration of Aviolet charter operations into Air SerbiaStrategy

  Background

  Aviolet operated as a wholly owned, closely integrated subsidiary whose aircraft and crews came from Air Serbia. The separate brand was used mainly for seasonal charter activity.

  Action taken

  Air Serbia took over Aviolet’s charter operation, and Aviolet ceased to exist as a separate airline brand.

  Aftermath

  Charter services continued under Air Serbia’s control and branding rather than through a distinct Aviolet operation.

  Source

1. 1Avioleten.wikipedia.org