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BABY TAPI (ベビタピ) is a Japanese shop brand with stores in Amemura and Harajuku, an online shop, and its own festival and app.

Last updated September 16, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

BABY TAPI (ベビタピ) is a Japanese shop brand operating physical stores including an Amemura store and a Harajuku store, an official online shop, and an official information app. Its official site lists store events, merchandise such as the candy ベビタピジュエル and the gummy ベビタピプラネットグミ, and its own event, ベビタピフェス, held at venues including おおきにアリーナ舞洲 and 代々木第二体育館.

History

BABY TAPI (ベビタピ) operates stores including an Amemura store and a Harajuku store, an official online shop, and an official information app. Its official site records store events such as a Valentine event at the Amemura and Harajuku stores, a 7th anniversary event for the Amemura store, and merchandise releases including ベビタピジュエル and ベビタピプラネットグミ. It also records its own event, ベビタピフェス, with a third edition announced and a second edition held at 代々木第二体育館.

Products and positioning

  • ベビタピジュエル

    A fruit juice candy sold by lottery; sales ended when stock ran out due to a manufacturer machine problem.

  • ベビタピプラネットグミ

    A gummy released from 2025-10-18, sold in store merchandise corners.

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