Bad Birdie
Bad Birdie is a golf apparel brand offering bold, performance-focused polos, hoodies, bottoms, and accessories for men, women, and youth.
Last updated September 11, 2026
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Overview
Bad Birdie is a golf apparel brand that started as a side hustle in founder Jason Richardson's apartment, driven by the idea that golf apparel was boring. The brand offers men's, women's, and youth apparel including golf polos, quarterzips and hoodies, t-shirts, jackets and vests, shorts, pants, skorts, dresses, sweatshirts, and accessories such as hats, socks, golf gloves, headcovers, and golf towels. Its Core Performance Polo is described as engineered with 4-way stretch, UPF 50, and a Stay-Right collar.
History
Bad Birdie started as a side hustle in founder Jason Richardson's apartment with the thought that golf apparel was boring. Richardson's first job at age 12 was caddying at a stuffy country club where the dress code was traditional, overly proper, dull, and lacking personality. His love for the game grew, but he felt golf apparel was still stuck in the past. He set out to make polos he and his friends actually wanted to wear—something bold, different, and anything but boring. What began small grew into a movement; golfers joined in, and the brand moved beyond a side hustle into pro shops, major retailers, and even pitching on Shark Tank. From there, Bad Birdie opened stores, signed pros, partnered with schools, and built a community of golfers who value the game and a good time over stuffy tradition.
Products and positioning
Bold premium golf apparel; performance-focused apparel for golfers who value the game and a good time over stuffy tradition.
Core Performance Polo
The original golf polo, engineered with 4-way stretch, UPF 50, and a Stay-Right collar, for the player who wants performance in the piece they reach for first. It has an athletic fit (slightly slimmer than a traditional, stuffy polo) with a straight body silhouette and plenty of stretch. Materials: 88% Polyester, 12% Spandex. Care: Machine Wash Cold, Hang Dry for Best Results.
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