Baojun
A Chinese passenger-vehicle marque established by SAIC-GM-Wuling as an affordable alternative to Chevrolet and Buick.
Last updated October 24, 2026
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Overview
Baojun is a Chinese passenger-vehicle marque created in 2010 by SAIC-GM-Wuling Automobile, the joint venture associated with SAIC Motor, General Motors, and Wuling Motors. The brand was designed to occupy a position between Wuling's highly cost-conscious commercial and family vehicles and the more established Chevrolet and Buick ranges sold by General Motors in China. Its original proposition combined accessible pricing, practical body styles, localized development, and the manufacturing and distribution capabilities of SAIC-GM-Wuling. The first Baojun model was the 630 compact sedan, introduced in 2010 and brought to market through a dedicated dealer network from 2011. General Motors contributed substantially to the vehicle's development, while the brand's pricing and specification were adapted to Chinese mass-market demand. The early portfolio broadened quickly: the 610 hatchback followed, the 730 became a seven-seat MPV, and the 560 and 510 established Baojun as a significant producer of compact SUVs. Baojun also sold the Lechi, a localized version of the Daewoo Matiz/Chevrolet Spark, and later added small electric vehicles such as the E100 and E200. Baojun's strongest period came in the second half of the 2010s. The 510, launched after its 2016 debut and entering sales in 2017, became the brand's best-known product and one of China's strongest-selling crossover nameplates. Baojun reported 688,390 vehicle sales in 2016 and 996,629 in 2017. The 510's rapid adoption helped Baojun compete with domestic brands including Chery, Geely, Changan, Haval, and Trumpchi. Other models, especially the 530 compact SUV and 730 MPV, were also used as the basis for vehicles marketed internationally under Chevrolet, MG, and Wuling names. In 2019, Baojun introduced the New Baojun strategy. The initiative sought to move the marque toward more distinctive styling, greater equipment levels, connected-car features, and a somewhat more upmarket image. A new minimalist horse logo replaced the earlier shield emblem, and a letter-based naming system was introduced: RC for passenger cars, RS for SUVs and crossovers, and RM for MPVs. Models such as the RS-5, RC-6, RM-5, RS-3, RC-5, and RS-7 represented this repositioning. However, the strategy did not generate sustained demand. Several models were discontinued after relatively short production runs, and the brand faced broader market pressure as Chinese consumers gained more choices and concerns emerged regarding the reliability of some earlier vehicles. During the early 2020s, Baojun's role within the SAIC-GM-Wuling portfolio changed. The affordable internal-combustion segment increasingly became associated with sister brand Wuling, while Baojun moved toward electrification and intelligent-vehicle positioning. In 2021, the brand began using more conventional names, including KiWi EV for the E300 family and Valli for the RC-5W-derived wagon. By 2023, most older combustion models had been phased out. The new range began with the Yep small battery-electric SUV and expanded with the Yunduo electric hatchback. The Yep Plus followed in 2024, alongside the Yunhai, offered in plug-in-hybrid and battery-electric forms. In 2025, Baojun presented the Xiangjing, described as an intelligent flagship family sedan with plug-in-hybrid and battery-electric variants. Baojun therefore remains an active Chinese brand, but its strategic identity has evolved from an inexpensive conventional-car marque into a more technology-oriented electrified passenger-vehicle brand. Its international presence is primarily indirect: vehicles based on Baojun engineering have appeared in other markets under Chevrolet, MG, or Wuling branding rather than through a broad standalone Baojun export network.
History
SAIC-GM-Wuling announced Baojun in November 2010 as a second passenger-vehicle marque intended to serve Chinese customers seeking lower prices than Chevrolet and Buick while offering a more passenger-car-focused proposition than Wuling. The first model, the 630 compact sedan, was developed with substantial General Motors input and entered the market through a dedicated dealer network from late 2011. A localized small city car, the Lechi, complemented the sedan. Baojun expanded its range during the middle of the decade. The 610 hatchback was announced in 2014, while the seven-seat 730 MPV arrived the same year. The 560 compact SUV followed in 2015, and the 310 family was introduced in 2016. These vehicles targeted practical family transport and competed with rapidly growing Chinese manufacturers such as Chery, Geely, Changan, Haval, and Trumpchi. The brand's commercial breakthrough was the 510 small SUV. Introduced in late 2016 and sold from 2017, it achieved unusually rapid uptake and helped annual Baojun sales rise from 688,390 vehicles in 2016 to 996,629 in 2017. The 510 became one of China's leading crossovers and the marque's most successful vehicle. Baojun subsequently broadened its SUV and MPV presence with the 530 and 360. Some Baojun-developed products were exported or manufactured abroad under other brands: the 530, for example, was associated with Chevrolet Captiva, MG Hector, and Wuling Almaz applications in different markets. Electrification began with the E100 microcar, initially offered in Guangxi in 2017 and later made available more broadly in China. The E200 followed in 2018. These compact electric vehicles gave Baojun an early presence in urban electric mobility while its main business remained conventional gasoline-powered vehicles. In 2019, the New Baojun strategy attempted to reposition the brand with more assertive styling, improved equipment, intelligent connectivity, and a new model nomenclature. Passenger cars received RC prefixes, SUVs received RS prefixes, and MPVs received RM prefixes. The RS-5, RC-6, RM-5, RS-3, RC-5, and RS-7 were launched or presented under this approach. The former shield badge was replaced by a simplified horse-shaped emblem. Despite the effort to move upmarket, demand weakened and several models were discontinued within a few years. Baojun subsequently adopted proper model names for some vehicles, including Valli for the RC-5W-derived wagon and KiWi EV for the E300 electric city car. By 2023, the marque had largely withdrawn its earlier combustion range and focused on electric or electrified vehicles. The Yep small SUV and Yunduo hatchback marked the beginning of this renewal. The Yep Plus was added in 2024, followed by the Yunhai compact SUV with plug-in-hybrid and battery-electric powertrains. In 2025, the Xiangjing expanded the new range into a larger family sedan category. The brand also promoted intelligent driving and smart-mobility capabilities through a China Media Group partnership announced in March 2025.
- 2025
Xiangjing flagship sedan is presented
[1]Baojun presents the Xiangjing as an intelligent, comfort-focused flagship family sedan.
- 2024
Yep Plus and Yunhai expand the electrified portfolio
[1]Baojun adds a larger electric SUV and an electrified compact SUV offered with plug-in-hybrid and battery-electric powertrains.
- 2023
Baojun renews its range around electric vehicles
[1]The Yep and Yunduo mark a substantial transition away from the earlier combustion-focused lineup.
- 2019
New Baojun strategy launches
[1]Baojun adopts a new logo, model prefixes, and a more technology- and design-oriented positioning.
- 2018
Baojun expands into electric microcars and globalized SUV platforms
[1]The E200 and 530 broaden the portfolio, with the 530 later appearing under Chevrolet, MG, and Wuling names in overseas or regional markets.
- 2017
Baojun 510 accelerates growth
[1]The small SUV enters sales and helps annual Baojun volume reach 996,629 vehicles.
- 2017
E100 electric microcar is introduced
[1]Baojun begins its modern electric-vehicle product program with a compact urban battery-electric car.
- 2016
Baojun reaches 688,390 vehicle sales
[1]The expanding sedan, SUV, and MPV portfolio supports substantial annual sales before the 510's full impact.
- 2014
730 MPV is introduced
[1]Baojun adds a seven-seat MPV aimed at family transportation.
- 2011
Baojun 630 reaches the market
[1]The 630 compact sedan becomes the first model sold through Baojun's dedicated dealer network.
Products and positioning
Affordable, increasingly electrified Chinese passenger vehicles positioned between Wuling's value-oriented range and the more established Chevrolet and Buick offerings in China.
Compact sedan · 2010
Baojun 630
Baojun's first market model, the 630 established the brand's affordable compact-sedan proposition. It was developed with General Motors involvement and sold through a dedicated Baojun distribution network. The model served as the foundation for the later 610 hatchback and represented the marque's initial attempt to combine low ownership cost with a more conventional passenger-car format.
Seven-seat MPV · 2014
Baojun 730
The 730 was Baojun's family-oriented seven-seat MPV and one of its most important early products. It addressed demand for flexible, affordable transport for larger families and commercial users. The model also became the basis for the Wuling Cortez in selected export markets, illustrating Baojun's role as a source of vehicles for the wider SAIC-GM-Wuling ecosystem.
Subcompact SUV · 2017
Baojun 510
The 510 was Baojun's commercial breakthrough. Its small-SUV format, accessible pricing, and contemporary styling gave it broad appeal in China's rapidly expanding crossover market. The vehicle became Baojun's best-selling model and helped lift the brand's annual sales close to one million units in 2017. It was also exported under the Chevrolet Groove name in some markets.
Compact SUV · 2018
Baojun 530
The 530 extended Baojun into the compact-SUV segment above the 510. Its platform and production program supported several international derivatives, including the Chevrolet Captiva, MG Hector, and Wuling Almaz in different markets. This made the 530 one of Baojun's clearest examples of a vehicle developed within a Chinese joint-venture portfolio and adapted for multiple brand identities.
Battery-electric city car · 2017
Baojun E100
The E100 was a very small battery-electric urban vehicle designed for short-distance mobility and narrow-city use. It initially launched in Guangxi before becoming available more widely in China. The model gave Baojun an early foothold in the low-cost electric-car segment and helped establish electrification as a recurring part of the brand's portfolio.
Battery-electric city car · 2021
Baojun KiWi EV
The KiWi EV was the later naming and product development of Baojun's E300/E300 Plus electric microcar family. It emphasized compact dimensions, urban maneuverability, and distinctive styling. The vehicle remained in the range after many older combustion models were retired, although the brand subsequently moved toward larger electric SUVs and family vehicles.
Battery-electric small SUV · 2023
Baojun Yep
The Yep marked Baojun's renewed electric-vehicle direction. It is a small battery-electric SUV designed for urban use and positioned as a more expressive alternative to the brand's earlier microcars. Its launch formed part of the post-2023 range reset, in which Baojun moved away from the previous generation of gasoline-powered sedans, SUVs, and MPVs.
Battery-electric compact hatchback · 2023
Baojun Yunduo
The Yunduo is a compact battery-electric hatchback introduced during Baojun's electrification-focused renewal. It broadens the brand beyond small SUVs and was also associated with Wuling Cloud EV and MG Windsor EV derivatives in other markets or brand portfolios. The model targets practical electric family mobility rather than the microcar segment.
Battery-electric SUV · 2024
Baojun Yep Plus
The Yep Plus is a larger, five-door development of the Yep concept. It provides additional cabin and cargo utility while retaining the small electric-SUV positioning of the original model. The vehicle has also been identified with the Chevrolet Spark EUV name in another brand application.
Compact SUV · 2024
Baojun Yunhai
The Yunhai is a compact SUV available with plug-in-hybrid and battery-electric powertrains. It represents Baojun's move into a more substantial family-vehicle class and combines the brand's newer electrification strategy with a body style that has strong demand in the Chinese market.
Mid-size sedan · 2025
Baojun Xiangjing
Presented in 2025, the Xiangjing is described as an intelligent flagship family sedan. It is offered with plug-in-hybrid and battery-electric powertrain options and is intended to raise Baojun's profile in comfort, smart-driving, and electrified family transportation.
Controversies
2024
Baojun Yep brake-assistance complaints
On 31 December 2024, more than 100 Baojun Yep owners reportedly encountered brake-system problems that made vehicles difficult to slow. Baojun said a software problem could reduce brake assistance and make the pedal stiff, and stated that the issue would be handled. Some owners criticized the manufacturer's response.
2021
SAIC-GM-Wuling announces recall of Baojun and Wuling vehicles
SAIC-GM-Wuling announced a planned recall of 1,436,997 vehicles across specified Baojun and Wuling models, scheduled to begin on August 2, 2021. The notice says a crankcase forced-ventilation valve may wear prematurely, increasing oil consumption and potentially causing engine damage; continued use may also pose an unreasonable emissions risk. The company said it would replace the valve with an improved part free of charge.
2020
Baojun 560 transmission failures and repeated repairs exposed by CCTV 315
In 2020, CCTV's 315 program exposed transmission failures, repeated repairs, and after-sales problems affecting some Baojun 560 vehicles, following earlier recalls. SAIC-GM-Wuling responded and proposed remedial measures. This is a quality and after-sales incident concerning a specific model, separate from the Yep brake assist issue.
2020
SAIC-GM-Wuling announces extended warranty for Baojun 560 automatic models
In a controversy note concerning Baojun, SAIC-GM-Wuling announced an additional five-year/100,000-kilometer warranty policy for users of the Baojun 560 automatic models involved in the CCTV 3.15 report. The announcement addressed owners of the affected automatic variants by offering the extended warranty coverage. The event was reported on July 20, 2020, and the policy was described as an additional warranty measure for those users.
2020
SAIC-GM-Wuling says it has formed a task force to investigate gearbox issues
In a controversy note concerning the Baojun brand, a SAIC-GM-Wuling representative stated that the company had formed a task force to investigate the gearbox issues raised by the CCTV 315 report. The representative also said that the company would publish updates through its official WeChat and Weibo accounts. The statement did not specify further details about the investigation or its findings.
Marketing campaigns
- 2025Smart Mobility Partner of China Media Group
China
Baojun used its partnership with China Media Group to promote its intelligent-driving achievements and connect the brand with a mainstream national platform.
Outcome. Partnership announced; longer-term commercial outcome is not established in the supplied material.
- 2019New Baojun
China
A brand and product campaign centered on avant-garde styling, improved equipment, connected features, a new horse-profile logo, and RC, RS, and RM naming families.
Outcome. The repositioning produced a more technology-oriented identity but did not generate sustained market demand; several associated models were later discontinued.
Brand decisions
2025
Launch the Xiangjing flagship family sedanProduct launchBackground
Baojun was broadening its electric range beyond small cars and compact SUVs while emphasizing intelligent driving and comfort.
Action taken
The brand presented the Xiangjing at the Shanghai International Auto Show with plug-in-hybrid and battery-electric variants.
Aftermath
The Xiangjing became the most substantial sedan announced in Baojun's renewed electrified portfolio.
2023
Refocus the brand on electrificationStrategyBackground
Demand for earlier Baojun combustion models weakened while electric vehicles became increasingly important in China's passenger-car market.
Action taken
Baojun phased out nearly all models from the prior decade, retained the KiWi EV temporarily, and launched a new electric range beginning with Yep and Yunduo.
Aftermath
The range subsequently expanded with Yep Plus, Yunhai, and Xiangjing.
2021
Move from alphanumeric model codes toward proper namesStrategyBackground
Baojun adjusted its model identity after the RC, RS, and RM naming system failed to create sustained momentum.
Action taken
The RC-5W was renamed Valli and the E300/E300 Plus family adopted the KiWi EV name.
Aftermath
The naming change preceded a broader withdrawal from the older combustion range and a stronger focus on electric vehicles.
2019
Adopt the New Baojun brand strategyStrategyBackground
Baojun sought to move beyond its earlier low-cost image and respond to increasingly sophisticated Chinese passenger-vehicle demand.
Action taken
The company introduced a new logo, more design-led and connected products, and RC, RS, and RM prefixes for passenger cars, SUVs, and MPVs.
Aftermath
Market interest remained weak and many New Baojun models had short production lives.
Recent events
Reported
Baojun KiWi EV launched in China[10]
The SAIC-GM-Wuling joint venture officially launched the Baojun KiWi EV, a facelifted Baojun E300/E300 Plus mini-vehicle, in China on August 31.
- Unconfirmed
SAIC-GM-Wuling announces recall of Baojun and Wuling vehicles[9]
SAIC-GM-Wuling announced a planned recall of 1,436,997 vehicles across specified Baojun and Wuling models, scheduled to begin on August 2, 2021. The notice says a crankcase forced-ventilation valve may wear prematurely, increasing oil consumption and potentially causing engine damage; continued use may also pose an unreasonable emissions risk. The company said it would replace the valve with an improved part free of charge.
- Unconfirmed
Reported
Baojun E100 and E200 receive 305 km range versions and feature upgrades[11]
SAIC-GM-Wuling announced upgraded Baojun E100 and E200 models with a 305 km NEDC range. The models also gained battery heating and intelligent insulation and hill-start assist; the E100 Zhixing version received four-way seat adjustment.
SAIC-GM-Wuling announces extended warranty for Baojun 560 automatic models[7]
SAIC-GM-Wuling announced an additional five-year/100,000-kilometer warranty policy for users of the Baojun 560 automatic models involved in the CCTV 3.15 report.
- Unconfirmed
Baojun 560 gearbox and power-loss problems reported[8]
A report described recurring gearbox problems and loss of power among Baojun 560 vehicles, including cases where replacement gearboxes developed further problems.
- Unconfirmed
SAIC-GM-Wuling says it has formed a task force to investigate gearbox issues[8]
A SAIC-GM-Wuling representative said the company had formed a task force to investigate the gearbox issues raised by the CCTV 315 report and would publish updates through its official WeChat and Weibo accounts.
Reported
Baojun 310W adds two 1.5L automatic models[12]
Baojun 310W introduced two new 1.5L automatic-transmission models, priced at 57,800–62,800 yuan; both meet China VI emissions standards.
Sources12 sources
- 1Baojunen.wikipedia.org
- 2Baojun Yep brake-assistance complaintsithome.com
- 3Baojun Yep brake-assistance complaintsautohome.com.cn
- 4Baojun Yep brake-assistance complaintscnenergynews.cn
- 5Baojun 560 transmission failures and repeated repairs exposed by CCTV 315jiemian.com
- 6Baojun 560 transmission failures and repeated repairs exposed by CCTV 315henan.china.com.cn
- 7SAIC-GM-Wuling announces extended warranty for Baojun 560 automatic modelsauto.cnfol.com
- 8SAIC-GM-Wuling says it has formed a task force to investigate gearbox issuesyicai.com
- 9SAIC-GM-Wuling announces recall of Baojun and Wuling vehiclesauto.sina.com.cn
- 10宝骏KiWi EV在中国上市insideevs.com
- 11宝骏E100、E200推出305公里续航升级版本tech.sina.com.cn
- 12宝骏310W推出两款1.5L自动挡车型tech.sina.com.cn
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