Skip to content

Afro-Portuguese flame-grilled peri-peri chicken restaurant chain founded in Pretoria, South Africa in 1993.

Last updated September 15, 2026

AI crawler reads

2requests

1companies
  • Anthropic2
Profile
2
Controversies
0
JSON · MD
0
First read
Nov 4, 2026
Latest read
Nov 4, 2026

From this site's server log

Overview

Barcelos is an Afro-Portuguese flame-grilled chicken restaurant brand born in Pretoria, South Africa in 1993. It describes itself as fast-casual dining with soul, built on traditional Portuguese flame-grilling and a 24-hour peri-peri marinade. The brand reports 30+ years of heritage, 120+ restaurants and a presence in 13+ countries, and offers franchise opportunities across South Africa and internationally.

History

Barcelos traces its heritage to a story of faith, flavour and flame-grilled passion that began in South Africa. The brand's name and symbol draw on the Legend of the Barcelos Rooster, in which a pilgrim passing through the town of Barcelos in Portugal, wrongfully accused and sentenced to hang, declared that a roasted rooster would get up and crow to prove his innocence — and it did. In the early 1990s, a young entrepreneur named Costa Mazzis left a career in engineering to follow his dream of cooking. In 1993 he opened a small flame-grilled chicken restaurant in the Sunnyside neighbourhood of Pretoria, South Africa, offering authentic Portuguese-style peri-peri chicken. The first Barcelos restaurant was an instant hit from day one, with locals drawn by its flame-grilled menu and welcoming atmosphere. Inspired by the 800-year-old legend, Costa adopted the vibrant rooster as the restaurant's symbol. The brand has since grown into a franchise operation reporting 30+ years of heritage, 120+ restaurants and a presence in 13+ countries.

Products and positioning

Fast-casual dining with soul; authentic Afro-Portuguese flame-grilled chicken, not fried or boiled, positioned as a healthier choice with less oil and more flavour.

  • Flame-grilled peri-peri chicken

    Chicken marinated for a full 24 hours in a secret peri-peri blend and grilled over real flames using traditional Portuguese technique.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/barcelos · Editorial policy · How profiles are compiled