Baroy
Baroy is a municipality in Lanao del Norte, Philippines, situated near Panguil Bay and known for agriculture, local government services, and community tourism.
Last updated August 25, 2026
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Overview
Baroy, officially the Municipality of Baroy, is a local government unit in the province of Lanao del Norte on Mindanao, Philippines. It is located approximately 69 kilometres southwest of Iligan City and is bordered by Panguil Bay to the north, Tubod to the east, Salvador to the south, and Lala to the west. The municipality is composed of 23 barangays and functions as a local administrative, agricultural, commercial, educational, and community-service centre for its residents and nearby areas. The locality was originally associated with the name Baloy, referring to a plant that was once common in the community and used in mat weaving. As the plant later disappeared from the area, residents adopted the name Baroy. Before achieving municipal status, Baroy was a barrio within the municipal district of Kolambugan. Administrative changes after the establishment of Tubod brought Baroy, Sagadan, and Princesa under Tubod in 1946. Baroy subsequently became an independent regular municipality on June 10, 1949, through Executive Order No. 222, issued during the presidency of Elpidio Quirino. In 1960, the municipality of Salvador was separated from Baroy through Executive Order No. 370. Baroy occupies approximately 8,009.2935 hectares. Its economy is primarily based on agriculture and small establishments. Agricultural land accounts for roughly 5,348.3994 hectares, with coconut cultivation representing the largest agricultural use. Rice farming occupies the remainder of the agricultural area, including both irrigated and rain-fed fields. Local commercial activity includes small businesses and financial services. The headquarters of 1st Valley Bank, a rural bank operating in Mindanao, is located in Baroy, and the town also has a branch of the remittance and financial-services company MLhuillier. The municipality provides public services through local government facilities, health centres, educational institutions, and access to the Lanao del Norte Provincial Hospital. Schools serving the community include Lanao del Norte National Comprehensive High School, Diosdado Yap Sr. National High School, Santo Niño Academy, and Baroy Central Elementary School. Tourism and recreation are represented by San Juan Port, Limuag Falls, the Baroy Municipal Tourism Plaza, and Horizon Resort Splash Away Waterpark. The municipal plaza brings together civic and community landmarks, including the Santo Niño Parish Church, the municipal hall, Rizal Park, and sports courts. Baroy marks its municipal foundation anniversary and community identity through the Lechon Festival, held annually on June 10. The municipality also has a public-facing official website and appears in Philippine government geographic and local-governance information systems. According to the 2024 census cited in the reference material, Baroy had a population of 24,763. As a municipality rather than a commercial consumer brand, its identity is expressed through public administration, local heritage, agriculture, community services, and place-based tourism.
History
Baroy's recorded local history is connected to the plant known as baloy, which was once widely found in the community and used in mat weaving. The plant later became extinct in the locality, and residents adopted the altered form Baroy as the town's name. This account links the municipality's modern identity to both its natural environment and a traditional community craft. Before it became an independent municipality, Baroy was a barrio within the municipal district of Kolambugan. Postwar administrative reorganization changed its political alignment. When Tubod was separated from Kolambugan under Republic Act No. 58 on October 17, 1946, the barrios of Baroy, Sagadan, and Princesa were transferred to Tubod. Baroy remained part of that administrative arrangement until it gained separate municipal status. The Municipality of Baroy was formally created on June 10, 1949, through Executive Order No. 222. The order separated Baroy from Tubod and provided for the annexation of specified areas formerly associated with Kolambugan. This date remains important in the municipality's civic calendar and is observed alongside the annual Lechon Festival. The creation of the municipality established Baroy as a regular local government unit within Lanao del Norte. A further territorial change took place on January 13, 1960, when Salvador was separated from Baroy through Executive Order No. 370. The municipality subsequently developed within its present regional setting, bordered by Panguil Bay and the neighboring municipalities of Tubod and Lala, with Salvador to the south. Its geographic position connects inland agricultural communities with coastal and bay-side activity. Baroy's economic history has remained closely tied to farming. The municipality contains substantial agricultural land, particularly coconut areas, as well as rice fields supported by both irrigation and rainfall. Small establishments provide additional commercial activity. Financial services have also contributed to the town's local-service role, including the presence of 1st Valley Bank's headquarters and an MLhuillier branch. Public institutions have expanded the municipality's role beyond agriculture. Health services include local health centres and access to the Lanao del Norte Provincial Hospital. Schools serving Baroy and nearby communities include public secondary and elementary schools as well as Santo Niño Academy. Civic spaces such as the municipal hall, Rizal Park, sports courts, and the Municipal Tourism Plaza provide venues for administration and community life. Tourism development draws on both natural and built attractions. San Juan Port, historically an active port, now functions primarily as a recreational gathering place. Limuag Falls and Horizon Resort Splash Away Waterpark provide additional destinations, while the municipal plaza combines religious, civic, and recreational landmarks. Baroy's annual festival, coastal setting, agricultural landscape, and local institutions together form the principal elements of its contemporary identity. The 2024 census cited in the reference material recorded 24,763 residents.
- 2024
2024 census population
[1]The cited 2024 census recorded 24,763 people in Baroy.
- 1960
Creation of Salvador municipality
[1]Executive Order No. 370 separated Salvador from Baroy.
- 1949
Baroy becomes a regular municipality
[1]Executive Order No. 222 established Baroy as a municipality separate from Tubod.
- 1946
Administrative transfer to Tubod
[1]Following the separation of Tubod from Kolambugan under Republic Act No. 58, Baroy and neighboring barrios were placed under Tubod.
- 1918
Early name associated with Baloy
[1]The locality was described as Baloy, after a plant used locally for mat weaving.
Products and positioning
A rural agricultural municipality and local service centre in Lanao del Norte, with an economy rooted in coconut and rice production and a civic identity shaped by community festivals, public institutions, and nearby coastal and natural attractions.
Agriculture
Coconut production
Coconut cultivation is the dominant agricultural activity identified for Baroy. The municipality's agricultural land includes a large coconut-growing area, making coconuts a central part of local production and rural livelihoods.
Agriculture
Rice production
Rice is another important local agricultural output. Baroy's rice land includes irrigated and rain-fed fields, reflecting a mixture of supported and weather-dependent cultivation.
Tourism
Local tourism attractions
Baroy's tourism offering includes San Juan Port, Limuag Falls, the Baroy Municipal Tourism Plaza, and Horizon Resort Splash Away Waterpark. These sites support recreation and community visits rather than representing a single commercial product line.
Marketing campaigns
- Lechon Festival
Baroy · Lanao del Norte
Baroy holds its Lechon Festival every June 10 as part of its municipal and community celebrations.
Outcome. The festival remains an annual civic and cultural observance.
Brand decisions
1960
Territorial separation of SalvadorStrategyBackground
Salvador was previously part of Baroy's municipal territory.
Action taken
Executive Order No. 370 separated Salvador from Baroy.
Aftermath
The territorial change altered Baroy's administrative boundaries and local-government structure.
1949
Establishment as an independent municipalityStrategyBackground
Baroy had previously been administered as a barrio associated with Kolambugan and later Tubod.
Action taken
Executive Order No. 222 separated Baroy from Tubod and constituted it as a regular municipality.
Aftermath
Baroy became an independent local government unit in Lanao del Norte.
Sources2 sources
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