Basic Fun
Basic Fun! is a global designer and marketer of classic and innovative children's entertainment products.
Last updated September 2, 2026
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Overview
Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products. Its iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries. The company has licensing partnerships with major companies and a portfolio of powerhouse brands including Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop™.
History
Basic Fun! is a global designer and marketer of classic, innovative children’s entertainment products. Its products are sold in over 60 countries. The company has licensing partnerships with Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Its brand portfolio includes Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop™.
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