BAT Holding

BAT Holding GmbH is a German agricultural trading company headquartered in Ratzeburg, Schleswig-Holstein. It serves as the parent holding company of the BAT Agrar-Gruppe, a group active in the agricultural input trade and grain marketing. The company was created in its current form with effect from 1 January 2021, when the two agricultural traders ATR Beteiligungsgesellschaft GmbH (Ratzeburg) and Beiselen Holding GmbH (Ulm) merged. As part of the transaction, the shares of Beiselen Holding were merged into ATR Holding in exchange for new shares, and the entity was renamed BAT Holding. The merger was approved by Germany's Federal Cartel Office (Bundeskartellamt). The group's business covers the sale of seed, crop protection products, fertilizers and related agricultural accessories, as well as active trading in grain. It also provides logistics services by road and by ship. Through its online shop at my.bat-agrar.de, the group markets compound feed, supplementary feed, seed, crop protection products and advisory services to farmers. The product range includes well-known lines such as SPRAYFO (including Sprayfo Royal, Sprayfo Delta, Sprayfo Vitesse 30 and Sprayfo Vitesse 50) and the BAT Pro seed mixtures, covering crops such as maize, rapeseed, potatoes, clover, lucerne and catch crops. BAT Holding is a private limited company (GmbH) and is not listed on a stock exchange. Its operating markets are concentrated in Germany, where it positions itself as a partner for farmers in purchasing inputs and marketing grain and oilseeds. The group combines advisory services with a broad product portfolio and logistics capabilities, reflecting the traditional role of the German agricultural trader (Landhandel) while operating a modern e-commerce channel.

BAT Holding GmbH was established in its current form with effect from 1 January 2021, when the two German agricultural traders ATR Beteiligungsgesellschaft GmbH (based in Ratzeburg) and Beiselen Holding GmbH (based in Ulm) merged. In the transaction, the shares of Beiselen Holding were merged into ATR Holding in exchange for the granting of new shares, and the resulting entity was renamed BAT Holding. The merger had been approved by the German Federal Cartel Office (Bundeskartellamt). The two predecessor businesses brought together complementary regional strengths in the German agricultural trade. ATR Beteiligungsgesellschaft, headquartered in Ratzeburg in Schleswig-Holstein, and Beiselen Holding, headquartered in Ulm in Baden-Württemberg, each had their own corporate histories before the combination. The merged group operates under the BAT Agrar-Gruppe umbrella and is headquartered in Ratzeburg. Following the merger, the group has continued to serve farmers with a broad portfolio of agricultural inputs and services. Its activities include the sale of seed, crop protection products, fertilizers and accessories, active trading in grain, and logistics services by road and ship. The group also operates an online shop at my.bat-agrar.de, through which customers can order compound feed, supplementary feed, seed and crop protection products, and access advisory content and newsletters. Product lines marketed under the group's brands include SPRAYFO crop protection and feed-related products and the BAT Pro range of seed mixtures for crops such as maize, rapeseed, potatoes, clover and catch crops.

• Merger of ATR Beteiligungsgesellschaft GmbH and Beiselen Holding GmbH into BAT Holding GmbH, effective 1 January 2021, approved by the Bundeskartellamt.

A German agricultural trading group offering inputs, advisory services, grain marketing and logistics to farmers, operating both through traditional trade and an online shop.

• SPRAYFO product line

  Crop protection and feed-related products including Sprayfo Royal (50% MMP), Sprayfo Delta, Sprayfo Vitesse 30 (30% MMP) and Sprayfo Vitesse 50 (50% MMP).

• BAT Pro seed mixtures

  A range of seed mixtures for crops such as maize, rapeseed, potatoes, clover, lucerne and catch crops, including BAT Pro GetreideStarter, BAT Pro RapsMix, BAT Pro Mais früh/spät and BAT Pro Kartoffel.

• Compola Addition Pack

  A top product listed in the BAT Agrar online shop.

• Torso

  A top product listed in the BAT Agrar online shop.

1. 1BAT Agrar Onlineshop | Landwirtschaft aus Leidenschaftmy.bat-agrar.de
2. 2BAT Holding – Wikipediade.wikipedia.org
3. 3BAT Holding – Wikidatawikidata.org