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Batonz Co., Ltd.

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Batonz operates BATONZ, one of Japan's largest M&A and business succession support platforms, connecting small and mid-sized businesses with third-party buyers.

Last updated September 28, 2026

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Overview

Batonz Co., Ltd. (株式会社バトンズ) is a Japanese IT company headquartered in Tsukiji, Chuo-ku, Tokyo, and a member of the Nihon M&A Center Group. It operates BATONZ, described on its own site as one of Japan's largest M&A and business succession support platforms, and as No. 1 in the M&A platform market for users, deal listings, and completed deals for fiscal 2021–2025 (including projections), citing Deloitte Tohmatsu MIC Economic Research Institute's 2025 report on the domestic business matching platform market. The service targets a broad range of companies, especially small and mid-sized enterprises, and supports matching with third-party buyers as well as business succession through M&A. The company's roots lie inside Nihon M&A Center, where in January 2013 a 'anywhere business succession' support system called @net was developed and offered to affiliated accounting firms as an M&A work tool. After being renamed &Biz in April 2016 and opened to general businesses in May 2017, the business was spun off as Andbiz Co., Ltd. in April 2018. It was renamed Batonz in October 2018 and changed its corporate name to Batonz Co., Ltd. in April 2019. Cumulative completed deals passed 100 in November 2017 and 1,000 in June 2021. By January 2022 the platform reported more than 130,000 users and over 1,400 completed deals. Batonz positions itself around the vision of realizing a society where anyone, anywhere, can easily and freely carry out M&A, lowering the traditionally high barriers of finding deals, learning specialized knowledge, and paying large fees. Its mission is to support the success of business owners with all its strength and to keep creating an environment where deals can be completed, combining M&A know-how with technology. The company also runs regional and partner programs, including the 'Fuku no Wa Koriyama' and 'Ibaraki Mirai Matching' initiatives, publishes the M&A magazine 'M&A NewStage,' and offers services such as the small-scale M&A warranty insurance 'M&A Batonz' and 'BATONZ M&A Coaching.' Leadership includes Representative Director, President and CEO Yuichi Kamise, who joined Batonz in April 2019 as Director and CMO after roles at Recruit, and became representative in March 2022. Other directors include Shutaro Miyatake, one of the founding members of Andbiz in April 2018; Yasuo Suzuki, who joined the board in June 2018 after Nihon M&A Center; and COO Ryuaki Kaiyama, who joined in August 2023 and became a director in June 2024. The company maintains a Tokyo head office at +SHIFT TSUKIJI in Chuo-ku and an Osaka branch at Namba SkyO in Chuo-ku, Osaka. It announced a listing on the Tokyo Stock Exchange Growth Market for April 2026.

History

Batonz's history begins inside Nihon M&A Center, one of Japan's largest M&A advisory firms. In January 2013, Nihon M&A Center developed a 'anywhere business succession' support system called @net and began providing it to its affiliated accounting firms as an M&A work tool. In March 2013, the first deal was completed when a dentist inherited a dental clinic in Tokyo. In April 2014, an @net business division was established within Nihon M&A Center. In April 2016, the service was renamed &Biz, and in May 2017 it began to be offered to general businesses. In November 2017, cumulative completed deals surpassed 100. In April 2018, the business was spun off from Nihon M&A Center and Andbiz Co., Ltd. was established, with Shutaro Miyatake as one of the founding members. In May 2018, registered users surpassed 10,000. In October 2018, the service was renamed Batonz, and in April 2019 the company changed its corporate name to Batonz Co., Ltd. In April 2019, Yuichi Kamise joined as Director and CMO after a career at Recruit, and in March 2022 he became Representative Director, President and CEO. In June 2018, Yasuo Suzuki joined the board, bringing experience from Ashikaga Bank, Nikko Cordial Securities, and Nihon M&A Center. In October 2020, Batonz began offering 'M&A Batonz,' a warranty insurance for small-scale M&A. In June 2021, cumulative completed deals surpassed 1,000. By January 2022, the platform reported more than 130,000 users and over 1,400 completed deals, positioning itself as one of Japan's largest M&A support platforms. In August 2023, Ryuaki Kaiyama joined as executive officer, becoming a director and COO in June 2024. In the mid-2020s, Batonz expanded its service lineup and regional activities. It runs regional programs such as 'Fuku no Wa Koriyama' and 'Ibaraki Mirai Matching,' publishes the M&A magazine 'M&A NewStage,' and in August 2026 launched 'BATONZ M&A Coaching.' In September 2026, it announced an M&A deal search function using generative AI natural language search. The company also announced a listing on the Tokyo Stock Exchange Growth Market for April 2026, marking a new phase as a publicly traded company within the Nihon M&A Center Group.

  • Developed @net 'anywhere business succession' support system at Nihon M&A Center and began providing it to affiliated accounting firms

  • First deal completed: a dentist inherited a dental clinic in Tokyo

  • Established @net business division within Nihon M&A Center

  • Service renamed &Biz

  • Began offering service to general businesses

  • Cumulative completed deals surpassed 100

  • Spun off from Nihon M&A Center; Andbiz Co., Ltd. established

  • Registered users surpassed 10,000

  • Yasuo Suzuki joined as Director

  • Service renamed Batonz

Products and positioning

One of Japan's largest M&A and business succession support platforms, focused on lowering barriers for small and mid-sized businesses and enabling anyone, anywhere to conduct M&A easily and freely.

  • BATONZ

    M&A and business succession support platform connecting small and mid-sized businesses with third-party buyers

  • M&A Batonz

    Warranty insurance for small-scale M&A

  • BATONZ M&A Coaching

    Practical M&A coaching service

  • M&A NewStage

    M&A specialized magazine

Marketing campaigns

  • Fuku no Wa Koriyama
  • Ibaraki Mirai Matching

Sources6 sources

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