Bavaria AI
Munich-based B2B agency specializing in SEO and Generative Engine Optimization (GEO) for the DACH region.
Last updated September 26, 2026
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Overview
Bavaria AI is a German B2B agency focused on SEO and Generative Engine Optimization (GEO), headquartered in Munich and serving the DACH region (Germany, Austria, Switzerland). The company positions itself as a specialized GEO agency that makes B2B brands visible in AI-generated answers — specifically in ChatGPT, Perplexity, Google AI Overviews, and Gemini — and measures whether that visibility translates into qualified demand. According to its website, since January 2026 it has been measuring and improving, separately for German B2B brands, whether they are mentioned, recommended, and cited in these AI systems, and whether this generates visits, qualified inquiries, and opportunities. The agency was founded by three co-founders with backgrounds at yoummday, a technology company. Lion Harisch, Co-Founder & CEO, is a former CMO of yoummday and a serial entrepreneur; he leads strategy, positioning, and client relationships. Thomas Wallner, Co-Founder & CTO, is a former CTO and current Chief Technology Advisor at yoummday, where he oversaw tech strategy and scaling up to a €250 million valuation; at Bavaria AI he is responsible for technical implementation of complex optimizations and development of GEO toolkits. Janis Grinhofs, Co-Founder & CGO, previously held a central sales and growth role at yoummday and was co-founder and CGO of The House of Intelligence (2020–2022); he leads growth, business development, and methodology. Nikolai Kamenev handles operations. Bavaria AI offers GEO audits (priced on request, delivered in 5–7 business days, with no setup fee) and ongoing optimization services. Its methodology connects visibility, source capability, and business impact: the goal is for brands to be findable, citable, and shortlisted in AI answers. The company also publishes resources such as "What is GEO?" and "How is a brand found in ChatGPT?" and maintains a list of source-verified GEO providers in the DACH market. As a young, privately held agency, it operates in the emerging field of AI search optimization, targeting complex B2B brands that need to be considered in AI-driven purchasing decisions.
History
Bavaria AI was founded as a B2B agency for SEO and Generative Engine Optimization (GEO) with an office in Munich, Germany. Its founding team brings together experience from the technology company yoummday: Lion Harisch (Co-Founder & CEO) served as CMO of yoummday, where he was responsible for brand building, marketing strategy, and international scaling, and is a serial entrepreneur with additional ventures (harisch ventures, among others). Thomas Wallner (Co-Founder & CTO) was CTO and remains Chief Technology Advisor at yoummday, where he led tech strategy and scaling from founding to a €250 million valuation. Janis Grinhofs (Co-Founder & CGO) spent a long period in a central sales and growth role at yoummday and was previously co-founder and CGO of The House of Intelligence (2020–2022). Nikolai Kamenev joined to handle operations, bringing founding experience from his own entrepreneurial activity as well as a bachelor's degree in business administration and a master's degree in business informatics. According to the company's website, since January 2026 Bavaria AI has been measuring and improving, separately for German B2B brands, whether they are mentioned, recommended, and cited in ChatGPT, Perplexity, Google AI Overviews, and Gemini — and whether this generates visits, qualified inquiries, and opportunities. The agency positions itself as a specialized GEO provider that connects AI visibility with measurable business impact, rather than simply carrying a "GEO label." It offers GEO audits (priced on request, delivered in 5–7 business days, with no setup fee) and ongoing optimization services. It also publishes educational content such as "What is GEO?" and "How is a brand found in ChatGPT?", and maintains a list of source-verified GEO providers in the DACH market (47 provider groups as of August 29, 2026, per the website). The company operates in the emerging field of AI search optimization, targeting complex B2B brands in the DACH region.
Bavaria AI founded as a B2B SEO and GEO agency with an office in Munich.
Since January 2026, the company has measured and improved AI visibility for German B2B brands in ChatGPT, Perplexity, Google AI Overviews, and Gemini.
As of August 29, 2026, the website lists 47 source-verified GEO provider groups in the DACH market.
Products and positioning
Specialized GEO agency for B2B brands in the DACH region, connecting AI visibility with measurable business impact.
GEO audit
Audit priced on request, delivered in 5–7 business days, no setup fee.
Ongoing GEO optimization
Services to improve brand visibility, citability, and shortlisting in AI answers.
GEO toolkits
Developed by CTO Thomas Wallner for technical implementation of optimizations.
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