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Bazaarvoice

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Bazaarvoice is a user-generated content (UGC) platform that collects, syndicates, and optimizes authentic customer content such as ratings and reviews across retailers.

Last updated September 15, 2026

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Nov 4, 2026
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Overview

Bazaarvoice describes itself as a platform that collects, syndicates, and optimizes user-generated content (UGC) across retailers, turning authentic customer content into measurable revenue. From its headquarters in Austin, Texas, it connects thousands of brands and retailers to the voices of their customers, with more than a billion shoppers each month viewing and sharing authentic UGC across the 12,000+ brand and retail websites in its network. The company states it is trusted by 13,000+ global brands and retailers to power ratings, reviews, and retail syndication, and reports 1B+ authentic reviews, photos, and videos, 18B+ shopper touchpoints enabled, 3.1B+ peak monthly shoppers, and a 21M+ network of creators and influencers. Its platform is positioned to help brands be discovered, be trusted, and be chosen across the entire consumer journey, and it offers Global Services including Implementation Consulting Services and Managed Services.

History

Bazaarvoice presents itself as a UGC platform provider headquartered in Austin, Texas, with offices across the globe. The company states that it brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers. Each month, according to the company, more than a billion shoppers view and share authentic user-generated content — from ratings and reviews to curated social photos — across the 12,000+ brand and retail websites in its network. Its stated mission is to build smarter shopper experiences across the entire customer journey, supporting clients from starting a UGC program on day one to expanding global multichannel strategies. The company also describes company values that guide how it interacts with customers, partners, and the world, including 'Customer is key,' 'Passionate pursuit of performance,' 'Transparency and integrity build trust,' 'Innovation over imitation,' and 'Stronger together.'

Products and positioning

The only platform that collects, syndicates, and optimizes UGC across retailers — all in one place; positioned to help brands be discovered, be trusted, and be chosen across the entire consumer journey.

  • Bazaarvoice UGC platform

    A platform that collects, syndicates, and optimizes user-generated content (UGC) across retailers, helping leverage UGC across the entire consumer journey.

  • Bazaarvoice Contextual Commerce

    Dynamically picks out insights on a product — such as it being a bestseller in a particular category — providing consumers with reasons and confidence to buy, and can automatically keep an eye on stock levels and let consumers know when a product is running low.

  • Bazaarvoice Vibe

    Can source high-fit creators, run programs with them at scale, and pull their top-tier content into all channels, including owned e-commerce.

  • Implementation Consulting Services

    Designed for rapid deployment, allowing clients to start collecting and displaying reviews and UGC as quickly as possible; offered in Growth and Custom packages.

  • Managed Services

    A dedicated team including Technical Consultants, Engagement Managers, and Technical Account Managers, offering technical consulting, operational guidance, client advocacy, syndication and feed updates, and e-commerce integrations.

Recent events

  • Reported

    ExpertVoice and Bazaarvoice launch syndication partnership[5]

    ExpertVoice announced a syndication partnership with Bazaarvoice that enables eligible ExpertVoice brand customers to share expert reviews through Bazaarvoice’s network.

  • Reported

    Bazaarvoice appoints Keith Nealon as global CEO[6]

    Bazaarvoice appointed Keith Nealon as its global CEO.

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