Beijing

No reliable history can be written for “北京” as a single brand because the supplied name is ambiguous. It is most commonly the English transliteration of Beijing, the capital of China, and it also appears as a component of numerous Chinese company names, institutional names, product names, and trademarks. The reference set mentions Beijing Advertising Co., Ltd., described as a China-based advertising, branding, media, public-relations, digital-marketing, and creative-services business. However, the evidence identifies that entity by its full legal name and does not demonstrate that it trades solely as “北京.” Other references use Beijing as a geographic or administrative term, including reports about regulatory approval, companies headquartered in or associated with Beijing, and organizations whose names contain the city name. These materials cannot be consolidated into one brand history. A specific legal entity or Wikipedia article is therefore required before milestones, products, campaigns, scandals, strategic decisions, or leadership changes can be attributed accurately.

• 2019.11.11

  Reported2019.11.11

  BEIJING brand announces smart-car development[2]BEIJING品牌宣布开发智能汽车finance.sina.com.cn

  BAIC Group said it would develop smart cars under its BEIJING brand. The report also said BAIC planned to invest RMB 20 billion in developing new product platforms for the brand.

• 2019.11.01

  Reported2019.11.01

  BAIC launches the BEIJING brand[3]北汽集团发布BEIJING品牌finance.sina.com.cn

  BAIC Group formally launched the BEIJING brand, integrating product and technology resources from BAIC New Energy and Beijing Auto.

• 2019.10.15

  Reported2019.10.15

  BAIC launches BEIJING brand[4]北汽集团发布BEIJING品牌finance.sina.com.cn

  BAIC Group officially launched its new BEIJING brand at the China Millennium Monument on the evening of October 15, 2019. The brand integrates product and technology resources from BAIC New Energy and Beijing Auto.

• 2019.10.15

  Reported2019.10.16

  BEIJING EU7 launches[5]BEIJING EU7正式上市finance.sina.com.cn

  The BEIJING EU7, the new brand's first all-electric midsize sedan, officially went on sale.

• 2019.10.15

  Reported2019.10.25

  BAIC launched the BEIJING brand as part of its passenger-car brand integration[6]北汽发布BEIJING品牌并推进乘用车品牌整合finance.sina.com.cn

  BAIC launched its new BEIJING passenger-car brand on October 15 as part of integrating its own passenger-car brands. The article reports that Senova products had been moved under the BEIJING brand and that Senova was operationally in the process of exiting.

• 2019.10.15

  Reported2019.10.16

  BAIC launches BEIJING brand to integrate its passenger-car businesses[7]北汽发布BEIJING品牌整合自主乘用车业务finance.sina.com.cn

  BAIC Group launched the BEIJING brand to integrate its Senova brand and BAIC New Energy. The launch also featured the EU7 electric vehicle and the Illuminate concept car.

• 2019.10.15

  Reported2019.10.16

  Senova exits the market as BAIC launches BEIJING[7]北汽发布BEIJING品牌整合自主乘用车业务finance.sina.com.cn

  Following the launch of the BEIJING brand, BAIC's Senova brand exited the market.

Read more

1. 1Beijing Advertising Co., Ltd. company informationrocketreach.co
2. 2BEIJING品牌宣布开发智能汽车finance.sina.com.cn
3. 3北汽集团发布BEIJING品牌finance.sina.com.cn
4. 4北汽集团发布BEIJING品牌finance.sina.com.cn
5. 5BEIJING EU7正式上市finance.sina.com.cn
6. 6北汽发布BEIJING品牌并推进乘用车品牌整合finance.sina.com.cn
7. 7北汽发布BEIJING品牌整合自主乘用车业务finance.sina.com.cn
8. 8北汽发布自主新品牌BEIJING 自主整合迈出关键一步finance.sina.com.cn
9. 9北汽集团发布“BEIJING”品牌 未来5年研发投入200亿finance.sina.com.cn
10. 10北汽集团正式发布BEIJING品牌 开启新品牌战略和创新营销体系_新车上市_汽车_中金在线auto.cnfol.com