Belinea

Belinea is a German computer-hardware brand best known for computer monitors. MAXDATA founded the brand in 1991. Its products included CRT monitors and, as flat-panel technology developed, LCD monitors; the brand also produced laptops. Belinea monitors were sold primarily in Europe, and the brand was particularly prominent in Germany and across Western Europe. At its peak, it was available in 23 European countries. The brand grew alongside the transition from CRT to TFT/LCD displays. In 1998, Belinea introduced its first TFT monitor, the 10 14 10, and became the best-selling monitor brand in Western Europe. The brand’s monitor range was recognizable for a blue power button and three grey display-control buttons; model names commonly used three two-digit numbers. Its history includes reported sales and market-position milestones in Germany and other European countries through the 2000s. MAXDATA established the brand, and the evidence reports that Brunen IT bought it in 2009. Following Bluechip Computer AG’s acquisition of the Brunen IT group in 2010, Belinea’s trademark rights were excluded from that acquisition and remained with the former shareholders. In 2015 the brand was put up for sale. The supplied account describes Belinea as increasingly absent from the internet and suggests it may no longer be capable of returning. The present owner, operational status, and current product availability are not established by the available evidence.

MAXDATA founded Belinea in 1991 as a computer-hardware brand. The brand’s focus became computer monitors, with products spanning CRT displays and later flat-panel LCD technology. The supplied French-language account describes Belinea as a German market leader and says that its product strategy, innovation, and retail partnerships supported its expansion across Europe. The account places an early milestone in 1995, when Belinea became Germany’s leading monitor brand. In 1998 it launched its first TFT monitor, the 10 14 10, and became the best-selling monitor brand in Western Europe. Belinea was reported to have sold 1.5 million monitors across Europe in 1999 and to have ranked first in sales in nine European countries. In 2000, it marked sales of five million monitors. Its TFT monitor sales grew faster than the overall German market in 2001, and in 2002 it became the market leader in Germany for TFT displays. The change in display technology continued in the following years. In 2003, TFT monitor sales exceeded CRT monitor sales for the first time, Belinea’s TFT monitor sales rose by more than 31% compared with 2002, and the company shipped one million monitors to customers for the first time. The source reports sales growth in 2004 and a 10% share of the German monitor market in 2005. In 2007, Belinea sold 1.67 million TFT monitors across Europe. Its range also included laptops, although the available evidence does not give a dated launch history for those products. The ownership history recorded in the supplied account states that Brunen IT bought the Belinea brand in 2009. Bluechip Computer acquired the Brunen IT group in October 2010. As part of the group’s strategic refocus on producing PCs under the ONE brand and selling directly online, Belinea’s trademark rights were excluded from that acquisition and remained with the former shareholders. The account says that the brand and its distribution structure were to be spun off, and that the brand was put up for sale in 2015. It describes Belinea as increasingly absent from the internet and suggests it may no longer be able to return. The evidence does not identify a subsequent buyer, current owner, or confirmed end date for the brand.

• 2015

  Belinea brand put up for sale

• 2010

  Bluechip Computer acquires the Brunen IT group

• 2009

  Brunen IT buys the brand

• 2007

  European TFT monitor sales reach 1.67 million

• 2005

  Reported 10% share of Germany’s monitor market

• 2004

  Reports sales growth

• 2003

  TFT monitor sales surpass CRT sales

• 2002

  Leads Germany’s TFT monitor market

• 2001

  TFT sales outpace the German market

• 2000

  Celebrates five million monitors sold

• 1999

  European sales reach 1.5 million monitors

• 1998

  Launches its first TFT monitor

• 1995

  Becomes Germany’s leading monitor brand

• 1991

  MAXDATA founds Belinea

A mass-market European computer-monitor brand that built recognition through monitor sales, retail partnerships, and the transition from CRT to TFT/LCD displays.

• CRT computer monitors

  An original category of Belinea monitors.

• TFT/LCD computer monitors

  The brand launched its first TFT monitor, the 10 14 10, in 1998.

• Laptops

  Belinea also produced laptops, according to the supplied account.

• 2015

  Brand offered for saleOther

• 2010

  Trademark rights excluded from the Brunen IT acquisitionOther

1. 1Belineafr.wikipedia.org
2. 2Belineawikidata.org