Bem Simples

Bem Simples, also styled as BemSimples, was a Brazilian television channel focused on practical lifestyle and entertainment programming. Its name can be translated approximately as “Quite Simple.” The channel was owned and operated by Fox International Channels in Brazil and by Fox International Channels Portugal in Portugal. Its programming was directed particularly toward female audiences and covered subjects including cooking, baking, home decoration, crafts, fashion, babies, health, wellness and everyday domestic activities. The service originated as a timeshare programming block carried on Fox Life. During this early phase, Bem Simples occupied Fox Life’s schedule from approximately 8:00 a.m. to 7:00 p.m. Beginning on March 1, 2011, it became a separate channel in its own right. The service was positioned as a localized franchise of Utilísima, an Argentine lifestyle channel launched in 2008 and associated with the production group known as Confluence. The Brazilian version reportedly combined a majority of locally oriented programming with dubbed material originating from the Argentine channel. Reference material describes the schedule as approximately 60 percent national programming and 40 percent dubbed programming. Bem Simples used a short-form schedule, with programs generally running for about 30 minutes. Its catalog included cooking instruction, recipes, domestic projects, beauty and wellness features, family-oriented programming and advice formats. Listed programs included Challenge the Chef, Chefs on the Edge, The Guide, The Confectionery, Home Express, Brazil in Prato, Show Baby, Emotional Health, Womanhood, Everything Simple, Men Gourmet, Make it Home, Homemade Kitchen, Point and Line, Super Express, Easy Party, Cooking School, Decorate at Home, Crafts Gallery, Sweet Child Workshop, Contact Physician, Energy Feng Shui, The Magical World of Leticia, Yoga, Aesthetic Center and Palmirinha's Program. The channel’s independent distribution was relatively short-lived. In 2014, carriage of Bem Simples was merged with Fox Life, and the standalone network was discontinued completely at the end of May 2014. Bem Simples is therefore a defunct television-channel brand rather than an active consumer-products brand. Because the available reference material does not identify individual executives, headquarters, launch financing, subscriber figures or detailed carriage agreements, those fields are left unspecified.

Bem Simples was a Brazilian lifestyle television channel associated with Fox International Channels. The brand was part of a broader international programming strategy built around Utilísima, an Argentine channel devoted to practical lifestyle content. Utilísima had launched in Argentina in 2008, and Bem Simples functioned as a Brazilian franchise or localized counterpart. Fox International Channels operated the service in Brazil, while Fox International Channels Portugal handled the Portuguese market. Before receiving its own channel, Bem Simples was carried as a timeshare block within Fox Life. In that arrangement, the brand occupied a substantial daytime window, broadly from 8:00 a.m. until 7:00 p.m. The format allowed Fox International Channels to distribute the Bem Simples identity and programming without initially assigning it a fully independent broadcast service. This period began in 2010. On March 1, 2011, Bem Simples gained a standalone channel. Its schedule emphasized accessible, service-oriented programming, with episodes commonly averaging around 30 minutes. The channel targeted entertainment and lifestyle viewers, particularly women, and presented material about food, home management, family life, babies, health, beauty, fashion, crafts and wellness. The programming model combined Brazilian content with material dubbed from the Argentine Utilísima service. Reference material characterizes the mix as approximately 60 percent national programming and 40 percent dubbed content, although the available sources do not provide a complete accounting of individual production companies or broadcast rights. The channel’s listed programming illustrates its editorial approach. Food formats included Challenge the Chef, Chefs on the Edge, The Confectionery, Brazil in Prato, Men Gourmet, Homemade Kitchen, Super Express, Easy Party, Cooking School and Palmirinha's Program. Home and creative formats included Home Express, Make it Home, Point and Line, Decorate at Home and Crafts Gallery. Family, health and personal-care subjects appeared in Show Baby, Emotional Health, Womanhood, Contact Physician, Yoga, Aesthetic Center and The Magical World of Leticia. This mixture gave Bem Simples a broad practical-lifestyle identity rather than limiting it to a single genre such as cooking or home improvement. Bem Simples remained a distinct channel for only a few years. In 2014, Fox International Channels merged its carriage with Fox Life. The standalone network was discontinued entirely at the end of May 2014. The available reference material does not state whether particular programs, production arrangements or audience communities continued under Fox Life after the merger. It also does not identify a corporate headquarters, named founders or individual channel executives. Bem Simples is consequently best understood as a now-defunct Fox International Channels television brand whose principal market was Brazil, with a related distribution presence in Portugal.

• 2014

  Standalone service discontinued

  [1]Bem Simplesen.wikipedia.org

  The channel’s carriage was merged with Fox Life, and the independent Bem Simples service ended completely by the end of May.

• 2011

  Standalone channel launch

  [1]Bem Simplesen.wikipedia.org

  Bem Simples became an independent channel on March 1.

• 2010

  Bem Simples began as a Fox Life timeshare block

  [1]Bem Simplesen.wikipedia.org

  Bem Simples initially appeared within Fox Life’s daytime schedule, reportedly from approximately 8:00 a.m. to 7:00 p.m.

• 2008

  Utilísima launched in Argentina

  [1]Bem Simplesen.wikipedia.org

  The Argentine lifestyle channel that served as Bem Simples’ franchise reference point was launched.

A practical, accessible lifestyle television service centered on cooking, home projects, family topics, beauty and wellness, with a mix of Brazilian productions and dubbed Argentine programming.

• Television channel · 2011

  Lifestyle television channel

  Bem Simples was a general lifestyle and entertainment channel serving primarily Brazilian viewers, with a related Portuguese-market operation. Its programming covered cooking, home projects, crafts, family, babies, beauty, fashion, health and wellness. The schedule generally used short programs of about 30 minutes and combined Brazilian productions with dubbed material from the Argentine Utilísima service.

• 2014

  Merge Bem Simples carriage with Fox LifeStrategy

  Background

  Fox International Channels reassessed the distribution of the Bem Simples service.

  Action taken

  Carriage of Bem Simples was combined with Fox Life, ending the channel’s independent distribution.

  Aftermath

  The standalone network was fully discontinued at the end of May 2014.

  Source

• 2011

  Move from timeshare programming to a standalone channelStrategy

  Background

  Bem Simples had initially been distributed as a daytime block on Fox Life.

  Action taken

  Fox International Channels established Bem Simples as an independent channel on March 1, 2011.

  Aftermath

  The brand operated as a distinct lifestyle network until its carriage was later merged with Fox Life in 2014.

  Source

1. 1Bem Simplesen.wikipedia.org