Ben's Original
A rice brand owned by Mars, formerly known as Uncle Ben's.
Last updated August 31, 2026
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- Nov 2, 2026
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Overview
Ben's Original is a rice brand owned by Mars, formerly known as Uncle Ben's. It was renamed in 2020 due to racial controversy. Products include instant rice and rice grains.
Products and positioning
Mid-to-high-end convenient rice brand
Product categories. Instant rice · Rice grains · Seasoned rice
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