+Beryll

+Beryll is a luxury fashion label based in Los Angeles, United States. Its present identity centers on premium ready-to-wear made from materials such as cashmere and silk, with collections spanning knitwear, tailored outerwear, silk apparel, and seasonal capsules. The brand presents these products through a restrained, timeless design language rather than a trend-driven positioning, combining Los Angeles-based design with influences associated with European heritage and craftsmanship. The company has two distinct phases in its publicly described development. It was initially established as an eyewear label and became recognized for handcrafted sunglasses and other eyewear pieces. During that period, its products were associated with a number of entertainment and fashion personalities, including Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon, Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage, Sarah Jessica Parker, Anna Paquin, Sharon Stone, and Demi Moore. Kristin Cavallari was also reported to have worn the brand's Air sunglasses in an episode of The Hills. These associations gave the earlier eyewear business visibility within celebrity and popular-culture circles. Petra Berg joined +Beryll in 2007 and later became the company's owner and creative leader. In 2021, she relaunched the business around luxury clothing, shifting the principal focus away from eyewear and toward ready-to-wear. The relaunch made cashmere, silk, knitwear, and enduring wardrobe staples central to the brand's offer. The collections are designed in Los Angeles and are described as reflecting Berg's European heritage and minimalist design philosophy. Today, +Beryll's proposition is built around high-quality natural materials, understated luxury, and garments intended to remain relevant beyond a single season. Its product architecture includes core knitwear and cashmere pieces, silk clothing, tailored outerwear, and limited or seasonal capsule collections. Publicly available reference material does not establish a broad retail footprint, corporate parent, public listing, financial results, or a definitive founding year. Accordingly, the brand is best characterized as an active independent or privately held luxury fashion label whose modern identity was established through Berg's 2021 relaunch.

+Beryll originated as a luxury eyewear label and was known for handcrafted sunglasses before its later transition into clothing. The brand's early eyewear period was associated with celebrity wearers from entertainment, music, photography, and fashion, helping establish public recognition for its sunglasses. The available reference material does not provide a precise founding year or a detailed account of the company's original founders and ownership structure. Petra Berg joined the company in 2007. She subsequently became its owner and creative leader, and in 2021 relaunched +Beryll as a luxury ready-to-wear brand. This relaunch represented the central strategic change in the brand's history: eyewear ceased to be the primary focus, while cashmere, silk, knitwear, outerwear, and timeless wardrobe essentials became the foundation of the business. The post-2021 collections are designed in Los Angeles and draw on Berg's European heritage and minimalist approach. Rather than emphasizing rapidly changing fashion trends, the brand focuses on natural materials, understated silhouettes, and products intended to form a durable wardrobe. Its contemporary assortment includes cashmere and other knitwear, silk apparel, tailored outerwear, and seasonal capsule collections. Public sources do not document subsequent ownership changes, public-market activity, financial performance, or a detailed international expansion program.

• 2021

  Relaunch as a luxury ready-to-wear label

  [1]+Beryllen.wikipedia.org

  Under Petra Berg's ownership and creative leadership, +Beryll shifted its principal focus from eyewear to luxury clothing centered on cashmere, silk, knitwear, outerwear, and timeless wardrobe essentials.

• 2007

  Petra Berg joins +Beryll

  [1]+Beryllen.wikipedia.org

  Petra Berg joined the brand, which at that stage was associated primarily with luxury eyewear.

Los Angeles-designed luxury fashion built around cashmere, silk, natural materials, minimalist styling, timeless wardrobe essentials, and European-inspired craftsmanship.

• Luxury knitwear · 2021

  Cashmere apparel

  Cashmere is a central material in the contemporary +Beryll assortment. The category represents the brand's emphasis on tactile luxury, natural fibers, and durable wardrobe pieces rather than seasonal novelty. Public descriptions place cashmere within the label's broader offering of understated knitwear and timeless ready-to-wear.

• Luxury ready-to-wear · 2021

  Silk apparel

  Silk clothing forms another major pillar of the post-relaunch collection. The line is presented as part of a refined wardrobe built around natural materials and minimalist design. Available reference material identifies silk apparel as an ongoing category but does not specify individual garment names, prices, or production volumes.

• Ready-to-wear · 2021

  Knitwear

  The brand's knitwear range supports its focus on comfort, material quality, and season-transcending design. It includes cashmere-led wardrobe pieces and other knit garments within the contemporary ready-to-wear offer. The publicly described positioning emphasizes restrained styling and European-inspired craftsmanship.

• Outerwear · 2021

  Tailored outerwear

  Tailored outerwear is included in the modern +Beryll collection architecture. These pieces extend the label's minimalist wardrobe concept into structured layers designed to complement its knitwear and silk apparel. Specific styles, launch dates, and distribution details are not identified in the available sources.

• Eyewear

  Air sunglasses

  Air was an eyewear model associated with the brand's earlier identity as a handcrafted luxury eyewear label. Kristin Cavallari was reported to have worn the Air sunglasses on The Hills. The available material does not establish whether this model remains in production after the 2021 shift toward ready-to-wear.

• Eyewear

  Handcrafted eyewear

  Before its clothing relaunch, +Beryll was recognized for handcrafted eyewear collections, particularly sunglasses. The products were linked with a range of celebrity wearers and formed the brand's original public identity. Current availability is not established by the supplied reference material.

• 2021

  Shift from eyewear to luxury ready-to-wearStrategy

  Background

  The brand had previously been known for handcrafted luxury eyewear and sunglasses. Under Petra Berg's ownership and creative direction, it was repositioned around clothing and natural luxury materials.

  Action taken

  The company relaunched as a ready-to-wear label focused on cashmere, silk, knitwear, tailored outerwear, and timeless wardrobe essentials designed in Los Angeles.

  Aftermath

  The contemporary +Beryll identity became centered on minimalist luxury apparel, while the status of the earlier eyewear assortment is not specified.

  Source

1. 1+Beryllen.wikipedia.org