bett1

bett1 is a German bedding and sleep-products company founded in 2004 by Adam Szpyt as an online retailer. Based in Berlin, it sells mainly through its own online shops and operates across Germany, Austria, Switzerland, France, Poland, Spain and the Netherlands. Its business is associated with direct selling and with offering mattresses at what the company describes as fair prices. The brand is particularly known for its BODYGUARD Anti-Kartell-Matratze, which bett1 describes as its best-selling mattress and says has been purchased more than five million times. The company’s range includes mattresses for adults and children, pillows, bed bases, mattress toppers, duvets and bedding. Other named offerings on its German website include the BODYGUARD Boxspring mattress, the HULK mattress, toppers, flannel bedding and mattress protectors. Its mattress line includes different firmness options, including a reversible model with a softer side and a firmer side. bett1 became publicly prominent in connection with disputes over price-setting practices in the German mattress market. Its founder said he prompted investigations by the Federal Cartel Office; the authority imposed fines on several mattress manufacturers in 2014 and 2015. The company’s anti-cartel positioning and related advertising also led to legal disputes over specific promotional claims. These matters form part of the brand’s public identity, but do not establish that every allegation or advertising statement was legally upheld. The company says BODYGUARD mattress cores are foamed in Germany and that covers are made in Germany and elsewhere in Europe, with the components brought together in Germany for dispatch. Its website advertises a trial period of up to 100 nights, a money-back guarantee and free returns. bett1 has also supported Berlin sports clubs and, according to its website, has worked with the aid network GAiN to donate mattresses for people in need, including refugees.

bett1.de was founded in 2004 by Adam Szpyt as an online retailer for bedding. The company is based in Berlin and built its business around selling mattresses and related sleep products through its own online shops. Its current company description presents the original aim as offering a high-quality mattress at a fair price. From 2011, bett1 became more visible in public debate about pricing practices in the German mattress market. The German Wikipedia article reports that founder Adam Szpyt said he prompted investigations by the Federal Cartel Office. The authority imposed fines on several mattress manufacturers in 2014 and 2015. In the mid-2010s, the BODYGUARD mattress gained attention as a challenge to established mattress brands and their pricing practices. The company’s own presentation continues to call it the BODYGUARD Anti-Kartell-Matratze and identifies it as a leading product. Advertising for the BODYGUARD mattress also generated legal disputes. According to the German Wikipedia article, a competitor, Schlaraffia, obtained an injunction in 2015 against certain advertising statements. In 2018, the Higher Regional Court of Stuttgart prohibited the advertising claim “schadstofffrei” (“free of harmful substances”) as misleading. In 2023, the Federal Court of Justice rejected a bett1.de appeal in a competition dispute against Amazon. These decisions concern particular advertising claims and disputes; the available evidence does not establish broader conclusions beyond those reported outcomes. The company expanded its assortment beyond mattresses to include products for adults and children, pillows, bed bases, mattress toppers, duvets and bedding. It operates online shops in Germany, Austria, Switzerland, France, Poland, Spain and the Netherlands. The official website describes the BODYGUARD mattress as having been purchased more than five million times and advertises a trial period of up to 100 nights, a money-back guarantee and free returns. bett1 has also developed a profile through sports sponsorships and charitable mattress donations. The German Wikipedia article reports sponsorship of Füchse Berlin for several years and says bett1 became a jersey sponsor of basketball club Alba Berlin at the end of 2021. It reports an official partnership with FC Viktoria Berlin from 2025. On its own website, bett1 says that since the outbreak of the war in Ukraine it has worked with aid network GAiN to donate a large share of its stock and refurbished returned mattresses to refugees, with more than 30,000 mattresses donated in total. The company describes parts of its manufacturing and logistics as Germany-based: mattress cores are foamed in Germany, covers are made in Germany and elsewhere in Europe, and the components are brought together in Germany for dispatch. It presents this approach as shortening transport routes compared with mattresses shipped to Germany from overseas. The company remains active as an online sleep-products retailer and brand.

• 2025

  FC Viktoria Berlin partnership

• 2023

  Federal Court of Justice ruling in Amazon dispute

• 2021

  Alba Berlin jersey sponsorship

• 2018

  Court bars a specific advertising claim

• 2015

  Further fines and advertising dispute

• 2014

  Cartel-office fines

• 2011

  Public attention over mattress-market pricing

• 2004

  bett1.de founded

A Berlin-rooted, primarily online sleep-products seller that emphasizes fair pricing, direct sales and the BODYGUARD mattress, which it markets as an anti-cartel alternative. Its website also promotes a long home-trial period and free returns.

• BODYGUARD Anti-Kartell-Matratze

  bett1's best-known mattress; the official website says it has been purchased more than five million times.

• BODYGUARD Boxspring mattress

  A boxspring-style mattress made without metal springs, according to the official website.

• HULK mattress

  A mattress in bett1's product range.

• BODYGUARD topper

  A topper marketed as adding a softer side to a mattress.

• Advertising and competition-law disputes

Read more

• Direct-to-consumer online retailOther

• Germany-based mattress production stagesOther

• Mattress donations with GAiNOther

1. 1bett1.de official homepagebett1.de
2. 2Über uns – bett1.debett1.de
3. 3Bett1.de – German Wikipediade.wikipedia.org
4. 4bett1.dewikidata.org