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Better Bathrooms

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Better Bathrooms is a UK online bathroom retailer offering baths, furniture, showers, taps and heating at everyday low prices, part of the Buy It Direct Group.

Last updated September 26, 2026

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Nov 4, 2026
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Overview

Better Bathrooms is a United Kingdom-based online bathroom retailer that sells a broad range of bathroom products, including baths, bathroom furniture, toilets, showering products, basins, mirrors, taps and heating. The company positions itself around the promise of "Beautiful Bathrooms at Better Prices," combining everyday low prices with expert advice and a hassle-free shopping experience. Its website organises products by category, with entry price points advertised across furniture, baths, toilets, showering, basins, mirrors, taps and heating, and it also offers bathroom suites and exclusive deals. The business opened its doors in the early 2000s with the aim of helping people find better bathroom products. According to its own account, it grew quickly into one of the UK's largest independent bathroom stores and by 2014 was a £60 million business. In 2018 it was acquired by the Buy It Direct Group, which bought it to enhance its homeware operation. Under Buy It Direct, Better Bathrooms says it gained new infrastructure and support while retaining its entrepreneurial spirit, and it has continued to source products globally and build relationships with brands such as Grohe, Mira and Taylor & Moore. Better Bathrooms operates primarily as an e-commerce retailer, supported by telephone sales, business sales and customer services teams, and it manages a large warehousing footprint. Its customer proposition includes finance options such as PayPal Credit and PayPal Pay in 3, trade and business accounts, public sector enquiries, delivery and collection points, and returns. The company has received recognition including the Digital Entrepreneur Awards, Enterprise Awards, National Business Awards, Sunday Times Fast Track 100 and Growing Business Awards. Today Better Bathrooms is part of the Buy It Direct Group, a UK online retail group. Its founder connection runs through Nick Glynne, who bought his first business in 1999 and acquired Better Bathrooms in 2018. The brand continues to market itself as a destination for trend-led, sustainable bathroom collections at competitive prices.

History

Better Bathrooms opened its doors in the early 2000s with the goal of helping customers find better bathroom products. The company grew rapidly and, by its own account, became one of the UK's largest independent bathroom stores. By 2014 it had reached the scale of a £60 million business. In 2018, Better Bathrooms was acquired by the Buy It Direct Group, a move intended to enhance the group's homeware operation. The acquisition connected the brand to Nick Glynne, who had bought his first business in 1999 and acquired Better Bathrooms in 2018. Under Buy It Direct, the company says it was given new infrastructure and support while keeping its entrepreneurial approach, allowing it to focus on sourcing products, inspiring customers and sharing expert advice. Following the acquisition, Better Bathrooms continued to operate as an online bathroom retailer, managing a large warehousing footprint and offering finance options, trade accounts and customer services. The brand has been recognised with a number of awards, including the Digital Entrepreneur Awards, Enterprise Awards, National Business Awards, Sunday Times Fast Track 100 and Growing Business Awards. It has also built relationships with global brands such as Grohe, Mira and Taylor & Moore, and it markets sustainable and trend-led collections across furniture, taps, heating, baths and accessories.

  • Better Bathrooms opened its doors in the early 2000s.

  • By 2014, Better Bathrooms had grown into a £60 million business.

  • In 2018, Better Bathrooms was acquired by the Buy It Direct Group.

Products and positioning

Beautiful bathrooms at better prices; everyday low prices with expert advice and a hassle-free experience.

  • Bathroom furniture

  • Baths

  • Toilets

  • Showering products

  • Basins

  • Mirrors

  • Taps

  • Heating

  • Bathroom suites

Sources4 sources

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