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Better Collective

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Better Collective is a digital sports media group operating a House of Brands of sports media, sports betting media and esports communities.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Better Collective is a digital sports media group operating a House of Brands of leading digital sports media, sports betting media and esports communities. Incorporated in Denmark in 2004, it remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Headquartered in Copenhagen, Denmark, it operates across more than 20 offices around the world. Its brands include HLTV, FUTBIN, Betarades, Action Network, Playmaker HQ, VegasInsider, CanadaSportsBetting, The Nation Network and Bolavip. It is dual listed on Nasdaq Stockholm and Nasdaq Copenhagen.

History

Better Collective was incorporated in Denmark in 2004 and remains under the direct management of its original founders, Jesper Søgaard and Christian Kirk Rasmussen. Since its inception, it has undergone substantial growth driven by successful acquisitions to realize its vision of becoming the leading digital sports media group. It is headquartered in Copenhagen, Denmark, and operates across more than 20 offices around the world. It is dual listed on Nasdaq Stockholm and Nasdaq Copenhagen.

Products and positioning

Our vision is to be the leading digital sports media group.

Product categories. digital sports media · sports betting media · esports communities

Recent events

  • Reported

    Better Collective completes acquisition of Action Network[5]

    Better Collective completed its acquisition of Action Network and welcomed its employees into the group.

  • Reported

    Better Collective completes acquisition of Rekatochklart.com[6]

    Better Collective acquired the Rekatochklart.com online sports betting media platform in an asset purchase from Win&Fun Media Ltd.; the purchase price was paid in cash at closing, and the acquired asset will be consolidated into Better Collective's group accounts.

  • Reported

    Better Collective completes acquisition of Atemi Group[7]

    Better Collective completed its £40m acquisition of Atemi Group. The deal included £32.5m upfront, with the remaining £7.5m payable in equal quarterly deferred payments until the end of 2021.

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