Beymen

Beymen is a Turkish luxury department-store and fashion retail brand headquartered in Vadistanbul, Istanbul. It is the flagship retail name of Beymen Group, a group that also operates the Beymen Club, NetWork, and Divarese chains. The brand serves consumers seeking premium and luxury fashion, combining its own Beymen-label merchandise with collections from major international designers. Its assortment has included clothing, footwear, handbags, accessories, cosmetics, home products, and selected artworks. The business emerged from the wider Boyner family textile and retail enterprise. Ali Osman Boyner co-founded Altınyıldız in 1952 with the objective of developing and exporting Turkish textiles; the company began exporting in 1956. In the late 1960s, the Boyner business moved into ready-to-wear manufacturing in response to a domestic market gap for better-quality clothing. Beymen was conceived through a collaboration involving Boyner, fashion designer Kerim Kerimol, and Silvano Corsini, an Italian fashion-house owner. The first Beymen store opened in Istanbul's Şişli district in 1971 and initially emphasized private-label products. Over time, Beymen developed from a single upscale store into a national luxury retail network. Its full-line stores have been positioned as Turkish counterparts to prominent international department stores such as Bloomingdale's and Selfridges, while Vakko is frequently identified as a key domestic competitor. The company expanded its physical presence through major shopping centers and high-traffic retail districts. Beymen Zorlu Center became its largest store, while the Galataport store introduced a three-story format with interiors by designer Lázaro Rosa-Violán. The Vadistanbul location, opened in 2020, operates under the Beymen Seasons concept and combines current-season products with selected merchandise from earlier seasons. Beymen's business scope extends beyond the flagship department-store brand. As of the mid-2022 figures cited in reference material, Beymen Group operated approximately 91,000 square meters of retail space through 244 department and specialty stores across its four brands. Beymen itself had 20 full-line department stores by July 2024. Beymen Group's other brands address more focused segments: Beymen Club centers on men's clothing, NetWork serves men and women, and Divarese specializes in footwear and related accessories. Beymen Business is a separate operation associated with Boyner Group and should not be confused with the Beymen Group business. Ownership changed materially during the 2010s. Mayhoola for Investments, a Qatari investment company, acquired a 54 percent share of Boyner Retail and Textile Investments in 2015, while Boyner Holding retained a minority interest. In 2019, the parties agreed to end their partnership and reorganize the related businesses. Under that arrangement, 97 percent of Beymen Mağazacılık and Ay Marka Mağazacılık became part of Mayhoola's portfolio, giving the investment firm control of Turkey's principal luxury and fashion retail platform. Mayhoola's wider luxury holdings have included international names such as Valentino, Balmain, and Pal Zileri. The brand has also used cultural programming and fashion communication to reinforce its premium positioning. In 2016, Polish model Magdalena Frąckowiak appeared in Beymen advertising. For its 50th anniversary, celebrated in 2023, Beymen presented the exhibition "Golden Opulence," which explored Istanbul's influence on high fashion. Beymen continues to operate as an active Turkish luxury retailer with physical stores and an e-commerce platform at beymen.com.

Beymen was developed within the Boyner family's Turkish textile and retail activities. Ali Osman Boyner co-founded Altınyıldız in 1952, and the business began exporting Turkish textiles in 1956. During the late 1960s, the company entered ready-to-wear manufacturing to address demand for higher-quality clothing in Turkey. The concept for an upscale department store was developed with fashion designer Kerim Kerimol and Italian fashion-house owner Silvano Corsini. The first Beymen store opened in Şişli, Istanbul, in 1971. It featured Beymen's own private-label merchandise and introduced a more premium department-store proposition to the Turkish market. The brand subsequently expanded its range to include international luxury labels and developed a network of full-line stores in Istanbul and other Turkish retail locations. Its model combined curated designer fashion with accessories, footwear, beauty, home goods, and selected cultural or artistic products. Beymen's expansion included prominent department stores at locations such as Zorlu Center, Akasya, Bağdat Avenue, Vadistanbul, and Galataport. The Zorlu Center store became the largest in the network and devoted a substantial area to shoes and bags. The Vadistanbul store, opened in 2020, introduced the Beymen Seasons format, bringing together current and prior-season merchandise. A large Galataport store opened in 2022 with interiors by Lázaro Rosa-Violán. Store programming has also included exhibitions, such as an Olaf Hajek solo exhibition at Zorlu Center. The broader corporate structure changed during the 2010s. In 2015, Mayhoola for Investments acquired a 54 percent share of Boyner Retail and Textile Investments, while Boyner Holding maintained a minority stake. In 2019, Mayhoola and Boyner Holding agreed to dissolve their partnership and separate parts of the former group structure. Boyner Holding retained heritage businesses including Boyner Büyük Mağazacılık and Altınyıldız Tekstil, while Mayhoola obtained 97 percent of Beymen Mağazacılık and Ay Marka Mağazacılık. Beymen consequently became part of Mayhoola's international luxury portfolio. Beymen Group later operated four principal retail brands: Beymen, Beymen Club, NetWork, and Divarese. The group was reported to have approximately 91,000 square meters of retail space and 244 department and specialty stores in mid-2022. Beymen Business remained outside Beymen Group and was instead associated with Boyner Group's BR Mağazacılık operation. By July 2024, Beymen was reported to operate 20 full-line department stores. The brand marked its 50th anniversary in 2023 with the Golden Opulence exhibition, and it remains an active Turkish luxury retailer with both stores and an online channel.

• 2024

  Beymen is reported to operate 20 full-line stores

  [1]Beymenen.wikipedia.org

  Reference material reported that Beymen operated 20 full-line department stores by July 2024, while also noting changes among its Bağdat Avenue locations.

• 2023

  Beymen celebrates its 50th anniversary

  [1]Beymenen.wikipedia.org

  Beymen marked five decades in operation with the Golden Opulence exhibition about Istanbul's role in high fashion.

• 2022

  Galataport store opens

  [1]Beymenen.wikipedia.org

  A three-story, approximately 3,000-square-meter Beymen store opened at Istanbul's Galataport.

• 2020

  Beymen Seasons opens in Vadistanbul

  [1]Beymenen.wikipedia.org

  Beymen opened its Vadistanbul location under the Beymen Seasons concept, combining current-season fashion with selected prior-season products.

• 2019

  Beymen businesses move under Mayhoola control

  [1]Beymenen.wikipedia.org

  Mayhoola and Boyner Holding agreed to end their partnership; 97 percent of Beymen Mağazacılık and Ay Marka Mağazacılık became part of Mayhoola's holdings.

• 2016

  Magdalena Frąckowiak appears in Beymen advertising

  [1]Beymenen.wikipedia.org

  Supermodel Magdalena Frąckowiak was featured in Beymen advertising.

• 2015

  Mayhoola takes a major stake in Boyner Retail and Textile Investments

  [1]Beymenen.wikipedia.org

  Mayhoola for Investments acquired a 54 percent share of Boyner Retail and Textile Investments, beginning a major change in the ownership of the related fashion businesses.

• 1971

  First Beymen store opens in Şişli

  [1]Beymenen.wikipedia.org

  The first Beymen store opened in Istanbul's Şişli district with a private-label assortment and an upscale department-store concept.

• 1956

  The Boyner textile business begins exporting

  [1]Beymenen.wikipedia.org

  Altınyıldız began exporting Turkish textiles, establishing an international dimension in the family's textile activities before Beymen was created.

• 1952

  Altınyıldız is co-founded

  [1]Beymenen.wikipedia.org

  Ali Osman Boyner co-founded Altınyıldız, the textile business that formed part of the Boyner family's later retail and fashion platform.

High-end Turkish luxury retail, combining a curated department-store environment, Beymen private-label products, and international designer brands for affluent fashion and lifestyle consumers.

• Luxury department stores · 1971

  Beymen department stores

  Beymen's core format is a full-line luxury department store. Stores combine the Beymen private label with curated collections from international designers and offer apparel, footwear, handbags, accessories, beauty, home products, and selected art. Major locations include Zorlu Center, Vadistanbul, Akasya, and Galataport.

• Private-label fashion · 1971

  Beymen private label

  The Beymen private label was part of the brand's original proposition and remains a central component of its assortment. It covers premium fashion and lifestyle merchandise sold through Beymen stores and the brand's online channel, alongside third-party designer labels.

• Luxury fashion retail

  International designer collections

  Beymen's designer assortment has included global luxury houses such as Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine, and Fendi. Availability can vary by store, season, and category.

• E-commerce

  Beymen.com

  Beymen's e-commerce platform extends the department-store assortment online. In addition to fashion, accessories, and beauty, the site has offered home products and artworks, including works by Turkish photographer İzzet Keribar.

• Outlet and seasonal retail format · 2020

  Beymen Seasons

  Beymen Seasons is a Vadistanbul retail concept that brings current-season fashion together with selected merchandise from previous seasons, offering a broader temporal assortment within one store.

• 2023Golden Opulence

  Turkey

  For its 50th anniversary, Beymen presented Golden Opulence, an exhibition centered on Istanbul's lasting influence on high fashion and the city's relationship with luxury culture.

  Outcome. Anniversary cultural exhibition

  Source
• 2016Magdalena Frąckowiak advertising campaign

  Turkey

  Beymen used international model Magdalena Frąckowiak in its advertising, supporting the brand's luxury-fashion positioning and international image.

  Source

• 2022

  Galataport store opensProduct launch

  Background

  Beymen expanded its Istanbul luxury retail footprint into the Galataport development.

  Action taken

  The company opened a three-story store of approximately 3,000 square meters with interiors by Lázaro Rosa-Violán.

  Source

• 2022

  Zorlu Center flagship expandsGeneration change

  Background

  Beymen's Zorlu Center location was already its largest department store and included a substantial dedicated shoes and bags area.

  Action taken

  The store was expanded by approximately 1,750 square meters.

  Source

• 2020

  Beymen Seasons format launches in VadistanbulProduct launch

  Background

  Beymen sought to broaden the shopping proposition at its Vadistanbul location by combining merchandise from different seasonal cycles.

  Action taken

  The Vadistanbul store opened under the Beymen Seasons name with current and previous-season products.

  Source

• 2019

  Partnership with Boyner Holding is dissolvedM&A

  Background

  Mayhoola and Boyner Holding reorganized their jointly connected retail and textile interests after Mayhoola's 2015 investment.

  Action taken

  The parties agreed to dissolve their partnership, with 97 percent of Beymen Mağazacılık and Ay Marka Mağazacılık becoming part of Mayhoola's portfolio.

  Aftermath

  Beymen became part of Mayhoola's global luxury holdings, while Boyner Holding retained other heritage businesses.

  Source

• 2015

  Mayhoola acquires a 54 percent stake in Boyner Retail and Textile InvestmentsM&A

  Background

  Mayhoola entered the Boyner retail and textile structure through a majority investment, creating the basis for later ownership changes affecting Beymen.

  Action taken

  Mayhoola acquired a 54 percent share while Boyner Holding retained a minority interest.

  Aftermath

  The investment was followed by a later separation of the partners and the transfer of majority ownership of Beymen-related companies to Mayhoola.

  Source

1. 1Beymenen.wikipedia.org
2. 2Beymen official websitebeymen.com