Beyond Focus

Beyond Focus is a Portuguese audiovisual production company based in Lisbon. It describes itself as a video producer that films across the whole country and works as an external creative department for brands. The company was founded in 2023 by Daniel Lopes, who had previously worked as a photographer and videographer, including at Shot and Cut Films, on projects for brands such as Coca-Cola, SportTV and Panda Biggs. The studio is deliberately small: the 'about' page presents the team as three people in Portugal making video for brands, with Daniel Lopes directing every project and acting as the main client contact from start to finish, Pedro handling image and creation, and Willen handling image and post-production. Beyond Focus positions itself around business outcomes rather than video for its own sake. Its homepage states that a beautiful video nobody sees is useless, and that the process starts from the result the client needs. Before discussing video, the team asks what the company needs to achieve — more sales, greater awareness or better hiring — and then designs the campaign, advising what is worth filming and what is not. The company offers brand films, video and photography from concept to delivery, with few projects at a time and close attention to detail. It also produces branded content in multiple formats from a single shoot day: horizontal 16:9 for websites, YouTube and television, vertical 9:16 for Reels, and square 1:1 for feeds, each edited specifically for where it will appear. Its client work shown on the official site includes projects for El Corte Inglés, Air Invictus in Porto, Hotel Casa Palmela in Arrábida, Ohana Poke, Fismuler, ProKitchens and Grupo Once Upon a House. The company says it has filmed for brands such as ZEISS, El Corte Inglés, ProKitchens and Grupo Once Upon a House, in Portugal and abroad. One highlighted case, Ohana Poke, is presented as having gained more than 2,000 new followers since opening. The site also features client testimonials, including from Carlos Orce, Business and Partnership Analyst at ProKitchens Madrid, and João Silva, Expert Surfacing at Carl Zeiss. Beyond Focus operates primarily in Portugal and has worked in Spain as well, with ProKitchens interviews cited in Lisbon and Madrid. It is a private company owned and led by its founder, Daniel Lopes. Its stated ambition is to become a reference for brands that take their image seriously, wherever they come from.

Beyond Focus was founded in 2023 by Daniel Lopes, a Portuguese photographer and videographer. According to the company's 'about' page, Lopes began his career behind the camera, worked as a photographer and videographer, passed through Shot and Cut Films, and worked on projects for brands including Coca-Cola, SportTV and Panda Biggs. In 2023, with that background, he founded Beyond Focus as a Portuguese audiovisual production company based in Lisbon. The company was built around a conviction Lopes says came from years of filming companies from the inside: most good brands communicate below what they are worth. Serious operations and strong products often have an image that does not do them justice, and Beyond Focus's stated work is to close that distance. The studio is intentionally small, presented on its website as three people in Portugal making video for brands. Daniel Lopes directs each project and is the client's point of contact from beginning to end; Pedro works on image and creation, helping to think through each shot before the shoot and ensuring on the day that the image matches what was agreed; Willen films on shoots and handles post-production. The company's service model is outcome-first. Its homepage says that a beautiful video nobody sees serves no purpose, and that the process starts from the result the client needs. Before talking about video, the team asks what the company needs to achieve — which may be selling more, becoming better known, or hiring better — and from there advises what it believes works, what is not worth filming, and designs the campaign. It offers brand films, video and photography from concept to delivery, with few projects at a time and obsessive attention to detail. Beyond Focus also emphasizes format versatility. It states that one shoot day can serve all screens: from the same day of filming come a horizontal version for the website, a vertical version for Reels, and a square version for the feed, each edited from scratch for the place where it will appear. The site lists 16:9 for site, YouTube and television; 9:16; and 1:1. Its portfolio includes work for El Corte Inglés, Air Invictus in Porto, Hotel Casa Palmela in Arrábida, Ohana Poke, Fismuler, ProKitchens and Grupo Once Upon a House. The company says it has filmed for brands such as ZEISS, El Corte Inglés, ProKitchens and Grupo Once Upon a House, in Portugal and abroad. One case highlighted on the homepage is Ohana Poke, described as having gained more than 2,000 new followers since opening. The site also presents client testimonials, including a filmed testimonial from Carlos Orce, Business and Partnership Analyst at ProKitchens Madrid, and a written quote from João Silva, Expert Surfacing at Carl Zeiss, who said that live monitoring during filming allowed plans to be adjusted in real time and elevated the final result. Beyond Focus operates primarily in Portugal and has worked in Spain, with ProKitchens interviews cited in Lisbon and Madrid. It remains a private company owned and led by its founder, Daniel Lopes, who says his role is to lead Beyond and build it into a reference for brands that take their image seriously, wherever they come from.

• 2023

  Daniel Lopes founds Beyond Focus in Portugal.

• Company works on projects for brands including El Corte Inglés, Air Invictus, Hotel Casa Palmela, Ohana Poke, Fismuler, ProKitchens and Grupo Once Upon a House.

• Ohana Poke project reported to have gained more than 2,000 new followers since opening.

External creative department for brands that want to communicate at the level of their true value; outcome-first video production with few projects at a time and obsessive attention to detail.

• Brand films

  Films for brands, from concept to delivery.

• Corporate video

  Video production for companies, including interviews and testimonials.

• Photography

  Photography alongside video production.

• Branded content

  Multi-format content in 16:9, 9:16 and 1:1 from a single shoot day.

1. 1Produtora Audiovisual, Lisboa e Todo o País | Beyond Focusbeyondfocus.pt
2. 2Sobre a Beyond Focus | Produtora Audiovisual em Lisboabeyondfocus.pt
3. 3Beyond Focuswikidata.org