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BHS Tabletop

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German manufacturer of professional porcelain tableware for hotels, restaurants and communal catering, operating the BAUSCHER, SCHÖNWALD, PLAYGROUND and HEART&SOUL brands.

Last updated September 26, 2026

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Overview

BHS Tabletop AG, headquartered in Selb in Bavaria, Germany, is a manufacturer of porcelain tableware for the hotel and restaurant sector as well as for communal catering. The company produces exclusively in Germany, with sites in Selb, Schönwald (Upper Franconia) and Weiden in the Upper Palatinate. It presents itself as "The Tableware Company" and positions its portfolio around professional tableware solutions tailored to the needs of different target groups. The company emerged in 1998 from Hutschenreuther AG. Its name is formed from the initial letters of its constituent businesses: Bauscher, Hutschenreuther and Schönwald. During the restructuring, the Hutschenreuther brand was sold to Winterling Porzellan-AG, which passed it on to Rosenthal in August 2000. BHS tabletop has since concentrated on its professional tableware brands. BHS tabletop serves a wide variety of target groups through several brands. BAUSCHER stands for functional, timeless professional porcelain and describes itself as a trusted partner, with a heritage reaching back to 1881 and a reputation for durability and user-friendly design adapted to hotel, restaurant and catering processes. SCHÖNWALD focuses on modern, trend-conscious concepts, offering short assortments, new shapes and contemporary colour decors under the idea of "conceptual mix & match." PLAYGROUND provides an articles mix made of different materials, while HEART&SOUL offers Vitreous China designed to enchant guests at first sight. BAUSCHER CARE is also presented as a brand. The company's porcelain is used internationally, including on Aida cruise ships, in the five-star Hyatt Andaz Hotel in Delhi, India, and in Porsche's staff restaurant. Its online shop organises products into categories such as plates, platters, cups and mugs, bowls, jugs and accessories, and its collections are grouped by interior design styles including Classic, Modern, Vintage, Baroque, Country, Scandinavian, Functional, Extraordinary and Asian. Historically, BHS tabletop's main shareholders included Deutsche Bank, Münchener Rückversicherungs-Gesellschaft and ProHeq, a subsidiary of the WMF Group, with the remaining 17.3 percent of shares in free float. In March 2017, the Serafin Unternehmensgruppe, a financial holding of the Haindl family, acquired the share packages from the previous shareholders and became the new majority shareholder of BHS tabletop AG. At the end of 2025 it was announced that the Schönwald plant would be closed by the end of 2027 in order to remain viable in the long term.

History

BHS tabletop AG traces its corporate origin to Hutschenreuther AG, from which it emerged in 1998. The name BHS is an acronym formed from the initial letters of the constituent businesses Bauscher, Hutschenreuther and Schönwald. As part of the 1998 restructuring, the Hutschenreuther brand was sold to Winterling Porzellan-AG, which in August 2000 passed it on to Rosenthal. BHS tabletop thereafter focused on its professional tableware business. The BAUSCHER brand describes itself as a pioneer since 1881, with an "inventor gene" anchored in its DNA and a focus on revolutionary new developments for all areas of gastronomy. BAUSCHER porcelain is designed for durability in both design and handling, adapted to processes in hotels, restaurants and communal catering, while still allowing creative shapes for food presentation. SCHÖNWALD addresses modern, trend-conscious design with short assortments, new shapes and hip colour decors, supporting a "conceptual mix & match" approach. PLAYGROUND offers an articles mix made of different materials, and HEART&SOUL uses Vitreous China. BAUSCHER CARE is also presented as a brand. The company produces exclusively in Germany, with locations in Selb, Schönwald (Upper Franconia) and Weiden in the Upper Palatinate. Its headquarters are in Selb, Bavaria. BHS tabletop serves international markets; its porcelain is used on Aida cruise ships, in the five-star Hyatt Andaz Hotel in Delhi, India, and in Porsche's staff restaurant. Historically, BHS tabletop's main shareholders were Deutsche Bank, Münchener Rückversicherungs-Gesellschaft and ProHeq, a subsidiary of the WMF Group, with the remaining 17.3 percent of shares in free float. In March 2017, the Serafin Unternehmensgruppe, a financial holding of the Haindl family, acquired the share packages from the previous shareholders and became the new majority shareholder of BHS tabletop AG. At the end of 2025, it was announced that the Schönwald plant would be closed by the end of 2027 in order to remain viable in the long term.

  • 2025

    At the end of 2025 it is announced that the Schönwald plant will be closed by the end of 2027.

  • 2017

    In March 2017, Serafin Unternehmensgruppe, a financial holding of the Haindl family, becomes the new majority shareholder of BHS tabletop AG.

  • 2000

    Winterling Porzellan-AG passes the Hutschenreuther brand to Rosenthal in August 2000.

  • 1998

    BHS tabletop emerges from Hutschenreuther AG; the Hutschenreuther brand is sold to Winterling Porzellan-AG.

  • 1881

    BAUSCHER brand heritage begins; described as a pioneer since 1881.

Products and positioning

Professional tableware solutions for hotels, restaurants and communal catering, with brand-specific positioning from functional and timeless (BAUSCHER) to modern and trend-conscious (SCHÖNWALD).

  • BAUSCHER

    Functional, timeless professional porcelain for hotels, restaurants and communal catering; positioned as a trusted partner with heritage since 1881.

  • SCHÖNWALD

    Modern, trend-conscious porcelain concepts with short assortments, new shapes and colour decors; "conceptual mix & match."

  • PLAYGROUND

    Articles mix made of different materials.

  • HEART&SOUL

    Vitreous China tableware designed to enchant guests at first sight.

  • BAUSCHER CARE

    Presented as a brand within the BHS tabletop portfolio.

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