German toy manufacturer known for ride-on toys such as the BIG Bobby Car.
Last updated September 15, 2026
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Overview
BIG is a German toy manufacturer. Its official shop presents ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products, with the BIG Bobby Car as a central product line. The brand also offers BIG Power Worker, BIG Waterplay and BIG Kraxxl lines, and produces toys under licensed brands including Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.
History
BIG is described as a German toy manufacturer. Its official shop presents product lines including ride-on toys and kids cars, sand- and water toys, baby and toddler toys, and sport and garden products. The BIG Bobby Car is presented as a classic slide vehicle, and the BIG Bobby-Car Neo is described as a new generation of that classic slide vehicle. The brand's portfolio also includes BIG Power Worker, BIG Waterplay and BIG Kraxxl, alongside licensed-brand toys such as Peppa Pig, Claas, Eicher, Fendt, Linde, Mercedes-Benz, Porsche, VW and Volvo.
Products and positioning
BIG Bobby Car
A classic slide vehicle; the BIG Bobby-Car Neo is presented as a new generation of this classic slide vehicle.
BIG Power Worker
A BIG product line listed among the brand's offerings.
BIG Waterplay
A BIG product line listed among the brand's offerings.
BIG Kraxxl
A BIG product line listed among the brand's offerings.
Recent events
- Unconfirmed
Thai AirAsia offers weekday flight promotion in Thailand[6]
Thai AirAsia offered discounts of up to 40% on selected domestic flights in Thailand for weekday travel, with an additional THB 40 discount for BIG members. The promotion was reported as starting on the day of publication and ending June 28, 2020.
Sources6 sources
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