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Big Frog Custom T-Shirts & More

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Big Frog Custom T-Shirts & More is a U.S. franchise of high-tech, light-manufacturing retail boutiques specializing in direct-to-garment custom apparel printing with no minimums or setup fees.

Last updated September 26, 2026

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Overview

Big Frog Custom T-Shirts & More is an American franchised retail brand that operates high-tech, light-manufacturing garment decorating boutiques. The company was established in 2008 by co-founders Leeward Bean, Tina Bacon-DeFrece and Ron DeFrece, and opened its first t-shirt printing shop in Clearwater, Florida. As of the company's own account, there are more than 75 Big Frog franchise locations across the United States, plus one in Canada. The brand positions itself as a one-stop custom apparel shop, specializing in Direct-to-Garment (DTG) printing, including DTG with white ink (DTG-W), embroidery, screen printing, ultra prints and direct-to-film printing. Its core promise is hassle-free customization: free design help, 24-hour turnaround for digital printing on in-stock garments, no minimums and no setup fees, friendly customer service, and a "Clean & Green" approach. Big Frog offers thousands of styles, brands and colors for men, women, youth, children, infants and even pets, and its catalog spans t-shirts, polos, fleece, outerwear, hats, bags, corporate apparel and accessories. The company operates through a franchise model, with individual locally owned shops serving their communities. Big Frog emphasizes community involvement, supporting other local businesses and running giving-back initiatives. Its retail experience includes a free 15-minute graphic design consultation, and customers can order small quantities with quick turnaround. The brand also offers online stores for fundraising and team gear, and dye sublimation for custom team gear. Big Frog's product assortment draws on third-party apparel brands such as Adidas, Bella + Canvas, Gildan, Nike, The North Face, Carhartt, Champion, Columbia, Port Authority, District, Next Level, Comfort Colors, Hanes, New Era, Puma, Russell Outdoors, Sport-Tek, Team 365, TravisMathew, Yeti and many others. This multi-brand catalog allows franchisees to decorate garments from well-known labels rather than only private-label blanks. Big Frog remains a privately held franchise organization. Its headquarters are in Clearwater, Florida, where the first shop opened. The brand continues to grow its franchise network and markets itself as a fun, celebratory place for custom gear — "where fun is always celebrated."

History

Big Frog Custom T-Shirts & More was established in 2008 by co-founders Leeward Bean, Tina Bacon-DeFrece and Ron DeFrece. The first Big Frog t-shirt printing shop opened in Clearwater, Florida, a location that remains the brand's home base. From the outset, the concept combined retail storefronts with light manufacturing: each shop decorates garments on demand using digital printing and other techniques, rather than mass-producing inventory. The company grew through franchising. According to its official website, there are now more than 75 Big Frog franchise locations across the United States, plus one in Canada, and the network continues to expand. Each location is locally owned and operated, which supports the brand's emphasis on community involvement and supporting other local businesses. Big Frog built its identity around Direct-to-Garment (DTG) printing, a digital process that allows full-color designs to be printed directly onto garments without screens or setup. This technology underpins the brand's "no minimums, no setup fees" promise and its ability to offer 24-hour turnaround for digital printing on in-stock garments. Over time, the service menu expanded to include DTG with white ink (DTG-W), embroidery, screen printing, Ultra Prints and direct-to-film printing, as well as dye sublimation for team gear. The brand also developed a multi-brand product catalog, decorating apparel from third-party labels such as Adidas, Bella + Canvas, Gildan, Nike, The North Face, Carhartt, Champion, Columbia, Port Authority, District, Next Level, Comfort Colors, Hanes, New Era, Puma, Russell Outdoors, Sport-Tek, Team 365, TravisMathew and Yeti, among others. This allows customers to choose from thousands of styles, colors and sizes for men, women, youth, children, infants and pets. Big Frog emphasizes a customer-first brand promise: free design help, friendly service, a "Clean & Green" approach, and hassle-free customization. The company also offers online stores to help customers raise funds or sell team gear. Its retail experience includes a free 15-minute graphic design consultation, and it markets itself as a place "where fun is always celebrated." The company remains privately held and continues to recruit franchisees to join "the pond."

  • 2008

    Big Frog Custom T-Shirts & More is established by co-founders Leeward Bean, Tina Bacon-DeFrece and Ron DeFrece; first shop opens in Clearwater, Florida.

  • Franchise network grows to more than 75 locations across the United States plus one in Canada.

Products and positioning

High-tech, light-manufacturing retail garment decorating boutique offering hassle-free custom apparel with no minimums, no setup fees, free design help and quick turnaround, deeply embedded in local communities.

  • Direct-to-Garment (DTG) printing

    Digital printing of full-color designs directly onto garments without screens or setup.

  • DTG with White Ink (DTG-W)

    Direct-to-garment printing using white ink for vibrant designs on dark garments.

  • Embroidery

    Stitched decoration for logos and designs on apparel.

  • Screen printing

    Traditional screen printing for larger orders and specific ink effects.

  • Ultra Prints

    A specialty printing option offered by Big Frog.

  • Direct-to-Film printing

    Printing designs onto film and transferring them to garments.

  • Dye sublimation

    Custom team gear made easy with dye sublimation.

  • Online stores

    Online stores for making money or raising funds.

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