Bingxue Shiguang

Bingxue Shiguang (冰雪时光) is a Chinese ice cream and frozen dessert brand. It operates as an ice cream chain, offering gelato, ice cream, and related frozen treats. The brand is positioned in the consumer discretionary sector, specifically within the ice cream and dessert category. Its official website is bingxueshiguang.com. The brand focuses on providing frozen dessert products to consumers in China.

Bingxue Shiguang is a Chinese ice cream and frozen dessert brand that operates as an ice cream chain. The brand offers gelato, ice cream, and other frozen desserts. While specific founding details and historical milestones are not available in the provided evidence, the brand is recognized as part of China's ice cream and dessert retail sector. It maintains an official website at bingxueshiguang.com, indicating an active commercial presence.

• Ice cream

  Frozen dessert product offered by the brand.

• Gelato

  Italian-style frozen dessert offered by the brand.

• Frozen dessert

  Various frozen dessert items available through the chain.

• 2021

  Franchisees Say Deposits Refused After Contracts Expire

  Multiple Bingxue Shiguang franchisees in Jinan reported that after their contracts expired, headquarters issued breach notices for reasons including not wearing work clothes or work caps, withheld goods, terminated the contracts and refused to refund RMB 15,000 deposits. A lawyer said the brand had no right to impose “fines.” Its parent company had also been subject to enforcement. The dispute was reported by the media and awaits judicial resolution.

  Source

Read more

1. 1Official websitebingxueshiguang.com
2. 2Franchisees Say Deposits Refused After Contracts Expirenews.e23.cn
3. 3Franchisees Say Deposits Refused After Contracts Expirenews.bandao.cn