Bloomberg Television

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Bloomberg Television is Bloomberg L.P.'s global business and financial news television network.

Last updated November 4, 2026

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First read: Nov 4, 2026
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Overview

Bloomberg Television is a business and financial news television network owned by Bloomberg L.P., the privately held information and media company founded around financial-market data and journalism. Its programming concentrates on business news, capital markets, economics, investing, technology, commodities, corporate leadership and public policy. The service combines live television reporting with Bloomberg's broader news, data, radio, digital, mobile and social-media operations. The network began broadcasting in the United States in 1994 as Bloomberg Direct. It initially reached viewers through DirecTV, then changed its name to Bloomberg Information TV within its first year and adopted the shorter Bloomberg Television name in 1997. Bloomberg used the channel to extend its financial-information franchise from professional terminals and news services into television. The network also absorbed channel capacity and personnel associated with the former Financial News Network, helping it establish an early U.S. presence in business broadcasting. During its early expansion, portions of Bloomberg's morning programming were simulcast by the American Independent Network and, beginning in 1995, by USA Network through a paid-programming arrangement. The morning block later moved to E! and remained there until 2009, when Bloomberg determined that the growth of digital cable distribution made the external simulcast unnecessary. The arrangement gave Bloomberg additional reach while its dedicated cable footprint was still developing. Bloomberg Television has operated as a global service while also using regional production centers and licensed or co-branded channels. New York serves as the principal U.S. base, with major international operations in London, Singapore, Hong Kong and other financial centers. In 2009, Bloomberg consolidated several localized European and Latin American services into a more internationally oriented channel strategy. Localized and partner-operated services have included Bloomberg Television Asia-Pacific, Bloomberg Television Europe, Bloomberg Television Middle East, Bloomberg TV Malaysia, Bloomberg TV Mongolia, Bloomberg HT in Turkey, Bloomberg El Financiero in Mexico and BNN Bloomberg in Canada. Some of these services carry Bloomberg programming alongside locally produced material and may be operated by regional partners rather than directly by Bloomberg. The network has repeatedly updated its distribution and presentation technology. It introduced a high-definition simulcast in the United States in 2011, expanded carriage through additional providers, and later offered a 4K feed through Samsung TV Plus. Its visual identity has historically been associated with a dense data-screen format combining market information, headlines, weather and other information around live interviews and reports. That presentation was progressively simplified after 2007, while high-definition services retained some additional data elements. In 2014, Bloomberg removed its long-running live stock ticker as part of a broader redesign of its on-screen information system. In addition to linear television, Bloomberg Television distributes selected material through its website, social platforms, YouTube, mobile applications, streaming services such as Pluto TV and audio simulcasts. Its content includes live market coverage, scheduled interviews, documentaries, magazine programs and specialist shows covering technology, commodities, exchange-traded funds, fixed income and corporate leadership. The brand's positioning is therefore broader than a conventional cable channel: it is a global audiovisual extension of Bloomberg's integrated financial-news and data ecosystem.

History

Bloomberg Television was created as Bloomberg L.P.'s television extension during the company's expansion from financial terminals and market-data services into mass-media news. The U.S. channel began in 1994 under the name Bloomberg Direct and was first distributed through DirecTV. It was renamed Bloomberg Information TV within approximately a year and became Bloomberg Television in 1997. The network also took over channel space associated with the former Financial News Network and hired much of that service's workforce, giving it production experience in financial television from an early stage. Its initial distribution strategy included arrangements beyond conventional cable carriage. The American Independent Network carried portions of the service on weekday mornings between 1995 and 1997. From July 1995, Bloomberg's early pre-market programming was also simulcast on USA Network through a paid-programming agreement. That block later moved to E!, where it continued until January 2009. Bloomberg ultimately ended the external simulcast as digital cable distribution became sufficiently broad to support the channel's own reach. The network developed a distinctive visual format built around a large information screen. Market data, headlines, weather and other information appeared alongside presenters and live interviews. Through the late 1990s and 2000s, the service refined this design by adding moving market information and changing the balance between data panels and full-screen video. A major graphics and programming refresh began in 2009, followed by another graphics package later that year. The dense data-screen identity remained influential even as the network moved toward more conventional full-screen television presentation. Bloomberg's international strategy has combined centrally produced programming with localized operations, franchises and partnerships. In 2009, the company discontinued several separately localized European feeds in Germany, France, Italy and Spain and placed greater emphasis on an international Bloomberg channel supported by production teams in London, New York and Asia. Bloomberg Japan, Brazil and Latin American operations were also integrated into broader international arrangements during that period, while Japanese-language editorial activity continued through other Bloomberg platforms. Regional services have subsequently been associated with centers including Singapore, Hong Kong, Kuala Lumpur, Jakarta, Dubai, Mumbai, Sydney, Istanbul, Mexico City and Ulaanbaatar. The service has also experimented with market-specific partnerships. Bloomberg TV Mongolia was established with Trade and Development Bank of Mongolia in 2011. Bloomberg TV Canada was launched with Channel Zero in 2015, but closed in 2017; Bloomberg then partnered with Bell Media to support BNN Bloomberg, a co-branded Canadian business-news service with access to Bloomberg programming and international bureaus. Other regional services have carried a mixture of Bloomberg-produced programs and locally produced shows, with the exact operating relationship varying by market. Technologically, Bloomberg introduced a U.S. high-definition simulcast in 2011 and later made the HD presentation more widely available. In 2014, it removed its long-established live stock ticker as part of an on-screen redesign. In 2020, it introduced a 4K feed on Samsung TV Plus. The network has also extended its reach through YouTube, Facebook, Twitter, mobile applications, Pluto TV and audio simulcasts. These developments reflect a shift from a single linear channel toward a distributed video brand embedded in Bloomberg's wider news and information infrastructure. Bloomberg Television's editorial scope has remained centered on business and capital markets, but its programming includes technology, commodities, fixed income, exchange-traded funds, economics, policy, corporate strategy and interviews with influential business and public figures. Its principal production bases are New York, London and Asian financial centers. The brand remains active as an international financial-news service, while many local channels operate through partners or under co-branding arrangements.

2020
4K service launches on Samsung TV Plus
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg introduces a 2160p television feed using the larger format for additional information display.
2017
BNN Bloomberg partnership begins
[1]Bloomberg Televisionen.wikipedia.org
Following the closure of Bloomberg TV Canada, Bloomberg partners with Bell Media's Business News Network on the BNN Bloomberg brand.
2015
Bloomberg TV Canada launches
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg and Channel Zero establish a Canadian service combining Bloomberg programming with Canadian-produced content.
2014
Long-running live stock ticker is removed
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg changes its on-screen information format and drops the channel's traditional live stock ticker.
2011
High-definition simulcast launches
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg Television introduces a U.S. HD feed, initially with Time Warner Cable carriage.
2011
Bloomberg TV Mongolia is announced
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg forms a Mongolian television partnership with Trade and Development Bank of Mongolia.
2009
International channel strategy is consolidated
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg closes several separately localized European services and shifts toward a more international channel model.
1997
Service adopts Bloomberg Television name
[1]Bloomberg Televisionen.wikipedia.org
The channel's name is shortened from Bloomberg Information TV to Bloomberg Television.
1995
Morning programming gains external distribution
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg's pre-market programming begins a simulcast arrangement with USA Network, expanding the service's early reach.
1994
U.S. service launches as Bloomberg Direct
[1]Bloomberg Televisionen.wikipedia.org
Bloomberg begins its U.S. television service under the Bloomberg Direct name, initially distributed through DirecTV.

Products and positioning

Global business and financial news television integrated with Bloomberg's market-data, journalism and multimedia ecosystem.

Global business-news television network · 1994
Bloomberg Television
The core Bloomberg television service provides live and recorded reporting on financial markets, companies, economics, technology, commodities, investing and public policy. It is produced primarily from New York, London and Asian financial centers and distributed through television providers, streaming services and digital video channels.
Regional television service
Bloomberg Television Asia-Pacific
The Asia-Pacific service connects Bloomberg's programming with reporting and production from Singapore, Hong Kong, Tokyo, Seoul and other regional centers. It serves viewers across major Asian markets and contributes international and locally relevant business coverage.
Regional television service · 2009
Bloomberg Television Europe
Produced principally from London, Bloomberg Television Europe supplies pan-European business and market coverage. It emerged as part of Bloomberg's move away from multiple separately localized European feeds toward a more integrated international channel.
Partner-operated regional television service · 2011
Bloomberg TV Mongolia
Bloomberg TV Mongolia combines Mongolian-language programming produced locally with English-language Bloomberg news. The service was established through a partnership with Trade and Development Bank of Mongolia.
Canadian co-branded business-news service · 2017
BNN Bloomberg
BNN Bloomberg is the Canadian co-branded successor to Bloomberg TV Canada. It combines Business News Network's Canadian business-day programming with additional Bloomberg material, international-market coverage and access to Bloomberg's global bureaus.
Investment and markets program
Bloomberg Wall Street Week
Bloomberg Wall Street Week is a recurring program focused on markets, investing and financial-industry perspectives, presented within Bloomberg Television's broader schedule of specialist and interview programming.
Technology-news programming
Bloomberg Technology
Bloomberg's technology programming covers technology companies, digital platforms, innovation, venture activity and the effects of technology on markets and business. It is distributed through television and Bloomberg's digital video channels.

Controversies

2022
Bloomberg apologizes for publishing an erroneous invasion headline
Bloomberg Television stated that its website inadvertently published the headline "Russia Invades Ukraine." The outlet said it deeply regretted the error, removed the headline, and was investigating the cause. The statement addressed only the mistaken publication and the subsequent removal and review; it did not describe any further consequences or findings.
Source
2020
Harris and McNeal file lawsuit against Bloomberg LP
Katherine Brooks Harris and Sydney McNeal filed a lawsuit alleging that Bloomberg LP was complicit in creating an environment that allowed Charlie Rose to prey on women. The allegations have not been adjudicated in the supplied report.
Source
2019
French financial watchdog fines Bloomberg over false information about Vinci
France’s financial markets watchdog fined Bloomberg €5 million for publishing false information about Vinci’s financial situation. The regulator said Bloomberg should have known the information was false and that it could cause an abnormal or artificial change in Vinci’s share value.
Source
2005
Ofcom reprimand over UK election coverage
Bloomberg Television's UK service was reprimanded by Ofcom after coverage of the Labour Party's business manifesto failed to provide equivalent airtime to the Conservatives and Liberal Democrats. The issue concerned the UK's election-broadcasting requirement for balanced treatment of major parties.
Source

2011Gas Station TV distribution relationship
United States
Bloomberg partnered with Gas Station TV to distribute personal-finance and business-news segments on screens located at fueling stations, extending the brand beyond conventional television homes.
Outcome. The relationship provided an additional out-of-home distribution channel; the cited material does not establish its long-term continuation.
Source

Brand decisions

2017
Create BNN Bloomberg co-brandStrategy
Background
After Bloomberg TV Canada shut down, Bloomberg needed a different Canadian distribution and production arrangement.
Action taken
Bloomberg partnered with Bell Media's Business News Network, adding Bloomberg programs and international-market resources to create BNN Bloomberg.
Aftermath
The partnership preserved Bloomberg's Canadian television presence through a locally established business-news service.
Source
2015
Enter Canadian television partnership with Channel ZeroStrategy
Background
Bloomberg sought a Canadian service that could combine its international business programming with locally produced coverage.
Action taken
Bloomberg and Channel Zero launched Bloomberg TV Canada, using Bloomberg programming and Canadian studio and bureau output.
Aftermath
The service closed in 2017 and was followed by Bloomberg's co-branding and content relationship with Bell Media's BNN.
Source
2011
Launch high-definition simulcastProduct launch
Background
Growing high-definition television distribution created an opportunity to present Bloomberg's data-heavy format with greater visual clarity.
Action taken
Bloomberg launched a U.S. HD simulcast, initially carried by Time Warner Cable and later distributed by additional providers.
Aftermath
The HD service became part of Bloomberg's broader television distribution strategy.
Source
2009
Consolidate localized international channelsStrategy
Background
Bloomberg reviewed its international television structure and chose to place greater emphasis on a global service supported by regional production teams.
Action taken
Localized services in Germany, France, Italy and Spain were discontinued, while programming from Europe, Asia and the Americas was integrated into a more international channel model.
Aftermath
Bloomberg continued to operate or support regional and partner channels while using shared international programming and production resources.
Source

Recent events

2022.03.15
Reported2022.03.15
Bloomberg announces Bloomberg Bridge bond-trading service[7]彭博宣布推出Bloomberg Bridge债券交易服务prnewswire.com
Bloomberg announced the launch of Bloomberg Bridge, a global all-to-all service supporting intermediated trading for corporate and emerging-market bonds. The service was scheduled to go live in Europe in Q2 2022, followed by the US and APAC.
2022.02.04
Reported2022.02.05
Bloomberg apologizes for publishing an erroneous invasion headline[3]Bloomberg apologizes for publishing an erroneous invasion headlinebusinessinsider.com
Bloomberg said it inadvertently published the headline “Russia Invades Ukraine” on its website, deeply regretted the error, removed the headline, and said it was investigating the cause.
2022.02.02
Reported2022.02.03
Grayscale launches its first equity ETF with Bloomberg index[8]Grayscale推出首只追踪彭博指数的股票ETFcoinspeaker.com
Grayscale launched its first equity ETF, tracking the Bloomberg Grayscale Future of Finance Index. The article describes it as a product launched in partnership with Bloomberg.
2021.12.13
Reported2021.12.15
Bloomberg launches U.S. Municipal Impact Index[9]彭博推出美国市政影响力债券指数prnewswire.com
Bloomberg launched the Bloomberg U.S. Municipal Impact Index to track municipal bonds categorized as Green, Social, and Sustainability.
2021.11.23
Reported2021.11.23
UGE announced clean-energy subscription partnership with Bloomberg[10]UGE宣布与彭博社开展清洁能源订阅合作finanznachrichten.de
UGE announced a partnership agreement under which Bloomberg employees subscribe to clean energy produced by UGE's solar systems.
2021.09.22
Reported2021.09.22
Bloomberg launches fixed-income pre-trade TCA model[11]Bloomberg推出固定收益交易前交易成本分析模型prnewswire.com
Bloomberg announced the launch of a new pre-trade transaction cost analysis model covering investment-grade and high-yield corporate and sovereign bonds globally.
2021.06.04
Reported2021.06.04
KraneShares launches China Bond Inclusion ETF[12]KraneShares 推出中国债券纳入 ETFprnewswire.com
KraneShares announced the launch of the Bloomberg Barclays China Bond Inclusion ETF (ticker KBND), a U.S.-listed ETF tracking the Bloomberg Barclays China Inclusion Focused Bond Index. The launch was achieved by converting and renaming the existing KraneShares E Fund China Commercial Paper ETF.
2021.01.05
Reported2021.01.05
StateFair announces listing and licensing availability of FAIR 100 index[13]StateFair宣布FAIR 100指数上市并开放授权prnewswire.com
StateFair announced that its FAIR 100 Health Equity Stock Index was listed on Bloomberg and available for licensing. The source describes the index's availability, not a funding event.
2020.12.24
Reported2020.12.24
Bloomberg completes acquisition of Second Measure[14]Bloomberg完成对Second Measure的收购prnewswire.com
Bloomberg announced that it had completed its acquisition of Second Measure, adding the company’s consumer transaction data analytics to Bloomberg’s offerings.
2020.11.09
Reported2020.11.09
Bloomberg launches Quicktake streaming network[15]Bloomberg推出Quicktake流媒体新闻网络cordcuttersnews.com
Bloomberg launched Bloomberg Quicktake, a 24-hour streaming news network featuring global news and programming in multiple formats.

Sources21 sources

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