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Bloomreach is an AI company for personalization, offering Loomi AI across email, web, ads, search, and more.

Last updated September 11, 2026

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Overview

Bloomreach is an AI company for personalization. Its Loomi AI personalizes the customer experience with apps spanning email, web, ads, search, and more, and agents spanning marketing and conversational shopping. The company says it serves 1,400+ global brands and has 900+ global employees. Bloomreach was founded in 2009 by Raj De Datta and Ashutosh Garg.

History

Bloomreach was founded in 2009 by Raj De Datta and Ashutosh Garg, with the idea that every online experience could be vastly improved if catered to the specific needs and interests of the individual customer, powered by smart algorithms that got smarter every day. In 2012, the first Bloomreach product had its public launch, using smart algorithms that understand the language customers use to search and helping businesses automatically deliver landing pages that match the searcher's intent. In 2014, Bloomreach launched two new products for commerce: an AI-driven site search solution delivering relevant results across search and facet navigation, and a product putting data-driven tracking, experimentation, and solutions in the hands of merchandising teams. In 2016, Bloomreach joined forces with Hippo, a leading open-source Web Content Management company, creating the first digital experience platform that combines content, search, and merchandising.

Products and positioning

AI for customer engagement and personalization

  • Loomi AI

    Loomi personalizes the customer experience with apps spanning email, web, ads, search, and more, and agents spanning marketing and conversational shopping.

  • Email marketing software

    Loomi AI unifies real-time customer data and marketing channels to create personalized experiences and drive revenue and loyalty from one platform.

  • AI-driven site search

    An AI-driven site search solution that delivers relevant results across search and facet navigation.

  • Web content management

    Hippo is a leading open-source Web Content Management company.

Recent events

  • Reported

    Bloomreach acquires Exponea[5]

    Bloomreach acquired Exponea, bringing Exponea’s customer data platform and marketing automation capabilities into Bloomreach’s commerce experience offering. The article says the platforms will continue to be sold independently, with an option to use them together.

  • Reported

    Bloomreach introduces Relevance by Segment[6]

    Bloomreach announced Relevance by Segment, a new feature for its brX digital experience platform that optimizes search, category product rankings and recommendations based on customer-segment preferences.

  • Reported

    Avionos wins Bloomreach Most Innovative Partner of the Year Award[7]

    Avionos won Bloomreach's Most Innovative Partner of the Year Award 2019, recognizing its collaboration with Bloomreach on the Search and Merchandising Connector for B2B Commerce.

Read more

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