Blueprint Berlin
Independent streetwear brand from Berlin known for heavyweight oversize hoodies and zip-hoodies.
Last updated September 1, 2026
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Overview
Blueprint Berlin is an independent streetwear brand from Berlin, offering hoodies for men and women, known for heavyweight oversize hoodies and zip-hoodies. The brand also produces tees, longsleeves, sweaters, pants, and jackets, with limited drops each season. The brand was founded by Jones (creative direction) and Tunay (design), who previously worked on fashion projects together.
History
The foundation of BLUEPRINT was laid long before the name existed. After years of working behind the scenes in the creative world of fashion, the founders felt it was time to build something of their own. They first connected while working together on various fashion projects—Jones leading the creative direction, Tunay handling the design side. From day one, they were hands-on, building collections from concept to final product. Over time, the desire to create something that truly reflected their own identity grew stronger, and that's how BLUEPRINT was born.
Products and positioning
Independent streetwear brand combining clean Berlin streetwear aesthetic with premium materials and a deliberately oversized fit.
Product categories. Hoodies · Zip-hoodies · T-shirts · Longsleeves · Sweaters · Pants · Jackets
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