BlueSG

BlueSG is a Singaporean car-sharing company that began as one of the city-state’s first large-scale electric-car-sharing services. The business was established in connection with a 2016 agreement between Bolloré, Singapore’s Land Transport Authority and the Economic Development Board to develop an electric mobility programme. It publicly launched the BlueSG service in December 2017 with 30 charging stations and 80 Bolloré Bluecar electric vehicles. Customers could use a mobile application to locate, reserve and unlock vehicles, then return them to designated charging stations. The original service used a paid-membership and usage-based model. It was designed to provide short-distance, point-to-point mobility without requiring customers to own a car, while also supporting Singapore’s wider efforts to promote lower-emission transport. Initial adoption was rapid: within the first weeks of operation, thousands of users had registered and several thousand rentals had been completed. BlueSG subsequently expanded its network across the island and by December 2020 had 374 charging stations and 667 vehicles. BlueSG’s activities extended beyond shared vehicles. In 2019 it opened part of its charging network to owners of private electric vehicles through a subscription-based charging service. The company also introduced additional vehicle types over time. The original fleet consisted primarily of compact, four-seat Bolloré Bluecars adapted for Singapore’s left-hand traffic. Opel Corsa-e vehicles were added in 2022, followed by a specially presented Hyundai Ioniq 5 in 2023. The business changed ownership during a period of financial pressure. Goldbell Group announced its acquisition of BlueSG from Bolloré in February 2021, with completion reported in October of that year. Goldbell stated that it intended to invest approximately S$70 million over five years, broaden the fleet, develop mobility technology and potentially expand the operation regionally. Separately, the charging network was sold to TotalEnergies in 2021, although BlueSG’s car-sharing activity continued for a period. BlueSG’s original service was associated with customer complaints about vehicle damage and maintenance charges, including substantial excess fees. The company also faced operational and regulatory challenges. In August 2025 it announced a temporary suspension of car-sharing operations with only a few days’ notice. The existing fleet was retired or sold, and a proposed transfer of some vehicles to another car-sharing operator was blocked by the Land Transport Authority because of restrictions linked to the relevant electric-vehicle sharing scheme. The charging network was later shut down, with many charging points transferred to other operators. The legal entity returned to the car-sharing market under the Flexar brand in 2026. The relaunched service adopted a point-to-point rental model, removed the former membership-fee requirement and used a mixed fleet of electric and combustion-engine vehicles rather than an all-electric fleet. Flexar was reported to have begun operations with 200 cars and 100 collection and return locations. BlueSG therefore remains the company’s legal identity and historical brand, while Flexar represents its post-2025 consumer-facing service.

BlueSG originated in Singapore’s effort to develop shared electric mobility. In June 2016, Bolloré entered into an agreement with the Land Transport Authority and the Economic Development Board to create an electric-car-sharing programme. The initiative formed part of a broader policy environment that encouraged alternatives to private car ownership and supported the deployment of electric vehicles and charging infrastructure. On 27 September 2017, BlueSG and the Land Transport Authority announced the planned launch of a large-scale electric-car-sharing service. Bolloré supplied the vehicles and contributed technology associated with its wider electric-mobility activities. Construction of the charging network began shortly afterward, and the service opened to the public in December 2017 with 30 stations and 80 all-electric Bolloré Bluecars. Users could register through the service’s digital platform, reserve vehicles and return them to available charging locations. The early service used a paid subscription combined with time-based rental charges. It attracted several thousand members during its first weeks and completed thousands of rentals. BlueSG’s original expansion plan contemplated a much larger national network, including hundreds of locations and up to 1,000 vehicles. By December 2020, the company had expanded to 374 charging stations and a fleet of 667 vehicles, making it one of Singapore’s most prominent electric car-sharing operators. BlueSG also developed a charging business for customers who owned their own electric cars. In late 2018 the company announced that its stations would be opened to private EV users, and the public charging service began in 2019. A portion of the network was made available through a yearly subscription, with additional charges based on charging duration. This expanded BlueSG from a vehicle-sharing brand into a broader electric-mobility and charging-services provider. The company experienced financial and strategic pressure as it scaled. Public corporate records cited in reporting indicated that BlueSG had recorded a loss of S$9.3 million in 2019. Goldbell Group announced in February 2021 that it would acquire the company from Bolloré, following discussions that had begun in 2020. The acquisition was completed in October 2021. Goldbell described plans to invest approximately S$70 million over five years, add different electric-vehicle models, establish research and development capabilities, improve mobility algorithms and explore regional growth. Around the same period, the charging network was divested to TotalEnergies. The vehicle fleet evolved after the ownership change. The compact Bolloré Bluecar remained the defining vehicle of the original service, but BlueSG added Opel Corsa-e cars in October 2022. In July 2023 it presented a specially configured Hyundai Ioniq 5 as a limited and reservation-only addition. The Ioniq 5 was positioned as a premium or special-use offering rather than a mass replacement for the standard fleet. BlueSG faced criticism over customer liability and excess charges. Users reported large bills after relatively minor incidents or vehicle damage, prompting broader calls for stronger consumer protection and clearer regulation across Singapore’s car-sharing sector. These concerns formed part of the operational difficulties surrounding the service, alongside fleet maintenance and charging-network management. On 4 August 2025, BlueSG announced that its car-sharing operation would pause from 8 August as part of a planned relaunch. The brief notice led to criticism and was accompanied by layoffs. A proposed transfer of the Bolloré Bluecar fleet to another car-sharing business was prevented by regulatory restrictions associated with the electric-vehicle sharing scheme under which the cars had been registered. The Bluecars were subsequently scrapped, while Opel Corsa-e vehicles were sold to used-car dealers. The charging infrastructure operated by TotalEnergies was shut down on 30 September 2025, with many charging points moving to other operators. In 2026, BlueSG’s legal entity re-entered the market under the Flexar brand. The new service used a point-to-point model but differed from the original BlueSG offer in several respects: it did not require a membership fee, it employed both electric and combustion-engine vehicles, and it used designated return locations rather than relying on the former all-electric charging-station network. The relaunch was reported to have started with 200 cars and 100 pick-up and drop-off points. BlueSG consequently represents both the historical electric-car-sharing service and the corporate entity behind the newer Flexar operation.

• 2026

  Relaunch as Flexar

  [1]BlueSGen.wikipedia.org

  The company resumed car sharing with a mixed fleet and designated pick-up and drop-off locations.

• 2025

  Original BlueSG service suspended

  [1]BlueSGen.wikipedia.org

  The car-sharing service paused, the former fleet was retired or sold, and the associated charging network was discontinued.

• 2023

  Hyundai Ioniq 5 special edition introduced

  [1]BlueSGen.wikipedia.org

  A Singapore-assembled Hyundai Ioniq 5 was introduced as a reservation-only special vehicle.

• 2022

  Opel Corsa-e joins the fleet

  [1]BlueSGen.wikipedia.org

  BlueSG added Opel Corsa-e electric hatchbacks to its vehicle range.

• 2021

  Acquisition by Goldbell completed

  [1]BlueSGen.wikipedia.org

  Goldbell Group completed its acquisition of BlueSG from Bolloré.

• 2020

  Network reaches hundreds of stations

  [1]BlueSGen.wikipedia.org

  By December, the service had expanded to 374 charging stations and 667 vehicles across Singapore.

• 2019

  Private EV charging service introduced

  [1]BlueSGen.wikipedia.org

  BlueSG opened part of its charging network to privately owned electric vehicles.

• 2017

  BlueSG launches

  [1]BlueSGen.wikipedia.org

  Public operations began in December with 30 charging stations and 80 Bolloré Bluecars.

• 2016

  Electric-mobility agreement signed

  [1]BlueSGen.wikipedia.org

  Bolloré, Singapore’s Land Transport Authority and Economic Development Board agreed to develop an electric-car-sharing programme.

Shared urban mobility focused initially on accessible electric transport and later broadened into flexible, mixed-fleet point-to-point vehicle rental.

• Electric car-sharing service · 2017

  BlueSG electric car sharing

  BlueSG’s original core service allowed registered users to reserve and rent electric vehicles through a mobile application or at charging stations. The service used a station-based, point-to-point model, with customers generally returning vehicles to designated charging locations. Its early fleet was composed of Bolloré Bluecars, while later operations also included Opel Corsa-e vehicles. The model was intended for short urban journeys and offered an alternative to private car ownership.

• Electric-vehicle charging · 2019

  BlueSG private EV charging

  From 2019, BlueSG made a portion of its charging infrastructure available to owners of private electric vehicles. Customers could subscribe to the charging service and pay usage-based fees. This offering extended the company’s role beyond shared mobility and connected its network to Singapore’s emerging privately owned EV market. The network was later sold to TotalEnergies and was eventually shut down in 2025.

• Point-to-point car-sharing service · 2026

  Flexar

  Flexar is the relaunched consumer-facing service operated by BlueSG Pte Ltd from 2026. It provides point-to-point rentals through designated pick-up and drop-off locations, without the former BlueSG membership-fee requirement. The fleet combines electric and combustion-engine cars, and the operator manages refuelling or battery charging. The relaunch was reported to include approximately 200 vehicles and 100 locations.

• Electric shared vehicle · 2017

  Bolloré Bluecar

  The Bolloré Bluecar was the signature vehicle of the original BlueSG fleet. It was a compact three-door, four-seat electric hatchback adapted for Singapore’s left-hand traffic. The vehicle used a 30 kWh lithium-metal-polymer battery paired with a supercapacitor and was designed for urban shared use. The Bluecar inventory was retired after BlueSG suspended its original service in 2025.

• Electric shared vehicle · 2022

  Opel Corsa-e

  The Opel Corsa-e joined BlueSG’s fleet in 2022, giving the service a newer five-door electric hatchback with five seats and a larger lithium-ion battery than the original Bluecar. It offered a longer stated driving range and faster charging capability, although the available BlueSG station infrastructure did not necessarily provide corresponding fast-charging capability. These vehicles were sold to used-car dealers after the 2025 suspension.

• Premium electric shared vehicle · 2023

  Hyundai Ioniq 5 First 100

  In 2023, BlueSG added a Singapore-assembled Hyundai Ioniq 5 presented as a special “First 100” vehicle. It was a five-door electric SUV with a 77 kWh battery and a distinctive livery. Unlike the standard shared fleet, the vehicle was available through advance reservations and special-duration rental packages, making it a limited premium offering rather than a broadly available car.

• 2025

  Employee convicted over free rides and unlicensed driving

  A customer-service employee was convicted after exploiting internal database access to reduce rental durations to zero and obtain free rides. The case also involved repeated driving without a licence. The employee received a custodial sentence and a three-year ban on obtaining a driving licence.

  Source

• 2022

  Large damage bill prompts consumer criticism

  A customer reported being charged almost S$10,000 after a vehicle struck a garbage bin, with additional third-party costs potentially bringing the total substantially higher. The case intensified calls for clearer liability rules and stronger consumer protections.

  Source

• 2021

  Customer dispute over flat-tyre charge

  A BlueSG customer was reported to have been charged S$1,000 after a flat tyre, contributing to criticism of high excess and damage-related fees in Singapore’s car-sharing industry.

  Source

Read more

• 2026

  Relaunch as FlexarGeneration change

  Background

  The company sought to re-enter the market after the suspension and retirement of the original BlueSG fleet.

  Action taken

  It launched a membership-free, point-to-point service using both electric and combustion-engine vehicles at designated locations.

  Aftermath

  BlueSG continued as the legal entity while Flexar became the operating consumer brand.

  Source

• 2025

  Suspend original service for a major relaunchStrategy

  Background

  BlueSG announced that it would pause its established service and prepare a new mobility offering.

  Action taken

  Operations were suspended, part of the workforce was laid off, the original fleet was retired or sold, and the charging network was later discontinued.

  Aftermath

  The company returned to the market in 2026 under the Flexar brand with a mixed fleet and a revised operating model.

  Source

• 2021

  Acquire BlueSG from BolloréM&A

  Background

  BlueSG required a new ownership and investment structure after operating losses and the challenges of scaling a dedicated electric-car-sharing network.

  Action taken

  Goldbell Group agreed to acquire BlueSG, with the transaction completed in October 2021.

  Aftermath

  Goldbell announced plans for substantial investment, fleet diversification, research and development, and possible regional expansion.

  Reported loss. S$9.3 million loss (2019)

  Source

• 2021

  Divest charging network to TotalEnergiesM&A

  Background

  The charging infrastructure was separated from the vehicle-sharing business as ownership of the mobility operation changed.

  Action taken

  BlueSG’s charging network was sold to TotalEnergies, which took responsibility for operating and maintaining it.

  Aftermath

  The car-sharing and charging activities continued under separate ownership structures.

  Source

• 2019

  Open charging stations to private EV ownersProduct launch

  Background

  BlueSG sought to increase the usefulness and utilisation of its charging infrastructure beyond its shared fleet.

  Action taken

  It introduced a subscription-based charging service for privately owned electric vehicles at selected stations.

  Aftermath

  The move broadened BlueSG’s business from car sharing into public and semi-public EV charging.

  Source

1. 1BlueSGen.wikipedia.org