Blvd

Blvd, stylized as BLVD, is a large-scale shopping, dining, and entertainment complex on the Las Vegas Strip in Paradise, Nevada. The project is being developed by New York-based Gindi Capital, with the Cherng Family Trust as a 50-percent partner. Gindi also owns the nearby Showcase Mall, placing Blvd within a broader Las Vegas Strip retail portfolio rather than making it an independent consumer-goods brand. The complex occupies a 9.5-acre site that previously contained the Hawaiian Marketplace, Cable Center Shops, and the Boulevard food court. Gindi acquired the relevant properties and rear acreage in 2019 for $172 million and subsequently announced plans for a new retail and entertainment destination. The site had earlier been associated with a proposed Elvis Presley-themed resort, but that project was canceled during the period surrounding the Great Recession. Blvd was initially announced in 2019, but its development was delayed by the COVID-19 pandemic in Nevada and later affected by higher interest rates. To help address the project's financial and development pressures, Gindi partnered with Andrew and Peggy Cherng, who co-own the Waldorf Astoria hotel across the street. The Cherng Family Trust holds a 50-percent interest in the project. The former structures on the property closed in mid-2022 and were demolished in early 2023. Construction then proceeded with The PENTA Building Group as general contractor. The project reached its structural topping-out milestone in December 2023, when it was reported to be approximately 20 percent leased. The first tenant, Puma, opened on November 15, 2024, timed ahead of the Las Vegas Grand Prix. Overall construction was completed by June 2025, although additional tenants were still scheduled to open, including some planned for 2026. Blvd is planned to contain approximately 400,000 square feet across three floors. Its first two floors are devoted primarily to retail, with about 700 feet of frontage along the Strip and two-story storefronts. A rooftop dining terrace of roughly 110,000 square feet is intended to provide Strip views and host events. The tenant mix is designed to be more accessible to middle-class visitors than luxury-oriented destinations such as the nearby Shops at Crystals. Announced or identified tenants include Puma, Adidas, H&M, Abercrombie & Fitch, and In-N-Out Burger, along with approximately a dozen restaurants. The complex is also intended to extend beyond conventional shopping. Netflix House, an entertainment concept featuring attractions based on Netflix programs, has been announced for a future opening, reported as scheduled for 2027. The rear portion of the property remains available for future development, potentially including a hotel. Blvd's architectural and design team includes BWA Architects, 5+design, and 3 Egg Studio. As a newly opened and still-expanding destination, its long-term tenant composition and operating identity remain subject to further development.

Blvd is a retail and entertainment development on the Las Vegas Strip in Paradise, Nevada. Its history is tied to the redevelopment of a commercially active but aging property assembled by Gindi Capital. Before Blvd, the site included the Hawaiian Marketplace, which opened in 2004, as well as the Cable Center Shops and the Boulevard food court. The broader property also had a history of unrealized redevelopment proposals, including a planned Elvis Presley-themed resort that was canceled during the economic disruption associated with the Great Recession. In 2019, Gindi Capital acquired the existing structures and additional land at the rear of the property. The parcels together covered approximately 9.5 acres and were sold for $172 million. Gindi subsequently announced plans for a new retail and entertainment destination. The company's ownership of the nearby Showcase Mall provided an existing connection to Las Vegas Strip retail, while the new project was intended to create a larger, more contemporary destination with a different tenant strategy. The project did not advance immediately. Development was delayed by the COVID-19 pandemic in Nevada, and the later rise in interest rates created additional cost and financing pressure. Gindi responded in part by partnering with Andrew and Peggy Cherng, entrepreneurs who co-own the Waldorf Astoria hotel across the street. The Cherng Family Trust became a 50-percent partner in Blvd, adding a significant neighboring hospitality connection to the project. The legacy businesses on the site closed in mid-2022. Demolition took place early in 2023, followed by construction of the new complex. The PENTA Building Group served as general contractor. Blvd reached its structural topping-out milestone in December 2023, at which point the development was reported to be about 20 percent leased. The construction process transformed the property from a collection of older low-rise commercial structures into a purpose-built, three-story destination with substantial Strip frontage. Puma became the first tenant to open, on November 15, 2024. The timing placed the debut immediately ahead of the Las Vegas Grand Prix, for which Puma had a Formula One partnership. By June 2025, construction of the overall structure had been completed. Several additional tenants had opened by then, although the leasing program remained active and other openings were expected in 2026. The completed project is planned to provide approximately 400,000 square feet over three floors. The first two floors focus on retail and feature roughly 700 feet of frontage along the Las Vegas Strip. Storefronts are designed to be highly visible, with tenants occupying two-story spaces. Unlike the Shops at Crystals, a nearby luxury-focused retail destination, Blvd is intended to serve a broader and more accessible customer base. Announced tenants include sportswear and fashion brands such as Puma, Adidas, H&M, and Abercrombie & Fitch, as well as an unusually large In-N-Out Burger location and approximately a dozen restaurants. A major non-retail component is the roughly 110,000-square-foot rooftop dining terrace. It is designed to overlook the Strip and function both as a food-and-beverage venue and as a setting for events. Netflix House is planned as another experiential component, with attractions based on Netflix programming and a reported target opening in 2027. The rear acreage remains available for possible future development, including a hotel. BWA Architects, 5+design, and 3 Egg Studio are associated with the design of the project. Because Blvd opened in stages and continued to add tenants after structural completion, its identity remains that of an evolving destination rather than a fully mature shopping center. Its initial proposition combines accessible national retailers, dining, views, events, and branded entertainment in a location designed to capture Las Vegas visitors as well as local consumers.

• 2025

  Main construction completed

  [1]Blvd (Las Vegas)en.wikipedia.org

  The overall structure was completed by June 2025, with additional tenant openings continuing or planned.

• 2024

  Puma opens as first tenant

  [1]Blvd (Las Vegas)en.wikipedia.org

  Puma opened on November 15, 2024, making it the first operating tenant at Blvd.

• 2023

  Demolition and construction begin

  [1]Blvd (Las Vegas)en.wikipedia.org

  The former buildings were demolished early in 2023, followed by construction of the new Blvd complex.

• 2023

  Blvd tops out

  [1]Blvd (Las Vegas)en.wikipedia.org

  The development reached its structural topping-out milestone in December 2023 and was reported to be approximately 20 percent leased.

• 2022

  Existing businesses close

  [1]Blvd (Las Vegas)en.wikipedia.org

  The Hawaiian Marketplace and other existing structures closed in mid-2022 in preparation for redevelopment.

• 2019

  Gindi Capital acquires the property

  [1]Blvd (Las Vegas)en.wikipedia.org

  Gindi Capital acquired the existing structures and rear acreage, covering about 9.5 acres, for $172 million.

• 2019

  Retail and entertainment redevelopment announced

  [1]Blvd (Las Vegas)en.wikipedia.org

  Gindi announced plans to replace the existing commercial uses with a new retail and entertainment complex.

• 2004

  Hawaiian Marketplace opens on the future Blvd site

  [1]Blvd (Las Vegas)en.wikipedia.org

  The Hawaiian Marketplace opened as one of the principal commercial uses occupying the property before its redevelopment.

A mainstream and experiential Las Vegas Strip retail destination combining accessible fashion, sportswear, restaurants, rooftop dining, and entertainment. Blvd is positioned below the luxury tier of nearby destinations and is intended to appeal to a broad visitor and middle-class customer base.

• Shopping center · 2025

  Blvd retail center

  The core offering is a three-story shopping center with approximately 400,000 square feet of space and about 700 feet of Las Vegas Strip frontage. Its retail program emphasizes accessible fashion, sportswear, footwear, and lifestyle brands rather than the high-luxury positioning of nearby destinations. Two-story storefronts are intended to provide strong visibility from the Strip.

• Dining and events · 2025

  Rooftop dining terrace

  Blvd includes a planned rooftop dining terrace of approximately 110,000 square feet. Designed to overlook the Las Vegas Strip, the terrace is intended to combine restaurants, food-and-beverage experiences, and event uses rather than function solely as a conventional shopping-center amenity.

• Entertainment

  Netflix House

  Netflix House is a planned entertainment venue that is expected to feature attractions based on Netflix programs. It is intended to add an experiential component to Blvd and broaden the complex beyond retail and dining. The opening has been reported as scheduled for 2027.

• 2024

  Open the first Blvd tenantProduct launch

  Background

  The development was still opening in phases as construction and leasing progressed.

  Action taken

  Puma opened the first tenant location on November 15, 2024, ahead of the Las Vegas Grand Prix.

  Aftermath

  The opening marked Blvd's transition from construction project to operating retail destination, with additional tenants expected to follow.

  Source

• 2023

  Add partners to support developmentStrategy

  Background

  The project faced delays from the pandemic and rising interest rates, increasing pressure on development costs.

  Action taken

  Gindi Capital partnered with Andrew and Peggy Cherng, with the Cherng Family Trust taking a 50-percent interest in Blvd.

  Aftermath

  The partnership connected the project with the owners of the neighboring Waldorf Astoria and supported continued construction.

  Source

• 2019

  Redevelop the former Hawaiian Marketplace siteStrategy

  Background

  Gindi Capital acquired the existing commercial properties and rear acreage and sought to replace them with a larger, contemporary retail and entertainment destination.

  Action taken

  The company announced the Blvd project, centered on retail, restaurants, events, and future entertainment uses.

  Aftermath

  The redevelopment ultimately led to closure and demolition of the former structures, followed by construction of a new three-story complex.

  Property acquisition price. $172 million (2019 acquisition)

  Source

1. 1Blvd (Las Vegas)en.wikipedia.org