BMW i
BMW's sub-brand for electric vehicles and sustainable mobility.
Last updated November 4, 2026
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Overview
BMW i is a sub-brand of the BMW Group focused on electric vehicles and sustainable mobility solutions. Launched in 2011, it initially introduced the i3 and i8 models. BMW i represents BMW's innovation in electrification and future mobility.
Products and positioning
The premium electric vehicle market, with an emphasis on sustainability and innovation
Recent events
Reported
BMW Group introduces new logo and brand design in India[1]
BMW Group introduced a new logo and brand design in India for BMW, BMW i and BMW M communications.
Reported
BMW introduces a new corporate identity for communications[2]
BMW introduced a redesigned corporate identity for online and offline communications, including redesigned BMW, BMW i and BMW M logos. The new logo is intended for communication materials; the existing logo remains in use on vehicles and at dealerships.
Reported
BMW i extends Formula E safety-vehicle agreement[3]
BMW i announced an extension of its agreement with ABB FIA Formula E, which will continue to use BMW i safety vehicles through Season 6 and beyond.
Reported
BMW launches i8 in India[4]
BMW introduced the i8 sports car in India, its first hybrid model in the country and the first offering from its BMW i sub-brand. The car was available at exclusive BMW i dealerships in Mumbai, New Delhi and Chennai.
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