Recent events
Recent events tied to this brand in public sources.
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2026
BMW reports lower Q3 2026 earnings
BMW reported that its third-quarter net profit fell nearly 15% to 1.45 billion euros and sales fell nearly 6% to 30.45 billion euros.
2026
BMW says it will accelerate planned workforce reductions
BMW said it would accelerate organizational adjustments that include a plan to cut about 8,000 jobs globally and reduce around 100 senior management positions. The article describes an acceleration of the plan, not its completion.
2026
BMW ramps up cuts
Reuters reports that BMW is ramping up cuts. The supplied source does not specify their scope or details.
2026
BMW lowers its outlook for the current year
BMW lowered its outlook for the current year, citing the faster-than-planned implementation of restructuring measures that include 8,000 layoffs in its home market.
2026
BMW announces plan for city driving assistance system
BMW announced plans for a city-driving assistance system, planned to launch in Germany in 2027 before gradually expanding to other regions. The system is an L2 driver-assistance feature and requires drivers to remain attentive and ready to take control.
2026
BMW cuts annual profit guidance
BMW scrapped its profit guidance and forecast a core operating margin of between -0.5% and 0.5% for the year, citing expected fourth-quarter restructuring costs.
2026
BMW China and CAICT renew cooperation memorandum
BMW (China) Services Co., Ltd. and the China Academy of Information and Communications Technology renewed their cooperation memorandum to deepen collaboration on frontier technology research and industrial development.
2026
BMW vehicle discounts in China
The report says the BMW X4 M had discounts approaching RMB 200,000 and the BMW 3 Series had discounts of nearly RMB 80,000.
2026
Traditional luxury brands offer vehicle discounts in Beijing
A Beijing Lincoln dealership offered a limited-time price of 239,000 yuan for the Lincoln Nautilus two-wheel-drive Qihang Edition, alongside gifts and a trade-in subsidy. The article also reports that Lincoln, Volvo, Cadillac, BMW, Mercedes-Benz and Audi had models with various promotional offers at Beijing dealerships.
2026
Mapbox launches 3D Live Navigation in BMW Neue Klasse vehicles
Mapbox announced on Oct 14, 2026 that its 3D Live Navigation feature now powers navigation in BMW Group's Neue Klasse vehicles, combining lane-level guidance with live ADAS detections in a live 3D map view; the experience was developed by BMW Group in collaboration with Mapbox using the Mapbox Navigation SDK for the Panoramic iDrive.
2026
BMW launches M760 xDrive, the V8 M Performance version of the facelifted G70 7 Series
On October 14, 2026, BMW officially launched the M760 xDrive, the M Performance version of the facelifted G70 7 Series, marking the model line's return to V8 power with a 4.4-liter twin-turbo V8 producing about 570 hp, standard xDrive all-wheel drive and M Sport Pro equipment. The model is slated to enter the US market in the first half of 2027 with an expected starting price above $126,000 and will also be sold in Europe, unlike earlier region-limited versions; full performance figures and final pricing have not yet been announced.
2026
BMW pulls out of company car arrangement for German far right
Per a Bloomberg report, BMW pulled out of the company car arrangement for Germany's far right, after which the far-right party tapped Musk for a company car instead.
2026
BMW launches iX3 M60 xDrive flagship performance SUV on Neue Klasse platform
BMW officially launched the iX3 M60 xDrive, the most powerful version of its Neue Klasse electric SUV to date, with a dual-motor system delivering 450 kW (612 hp), 0-100 km/h in 3.9 seconds, a top speed of 240 km/h, and up to 754 km WLTP range from a 108.7 kWh usable battery. The new model is scheduled to open for bookings in late January 2027 and to enter production in spring 2027 at BMW Group's Debrecen plant in Hungary.
2026
BMW unveils iX4 all-electric coupe SUV
BMW officially unveiled the iX4, the third Neue Klasse model and its first all-electric product with a coupe SUV body style, offered in three powertrain versions with up to 828 km WLTP range. The iX4 50 xDrive starts at €75,900 in Germany, the flagship iX4 M60 xDrive opens for ordering in January 2027, and the model is scheduled to go on sale in March 2027.
2026
EVE Energy receives 206 GWh energy storage project orders from BMW and Hongqi
On October 7, 2026, battery maker EVE Energy received orders totaling 206 GWh for energy storage projects from BMW and Hongqi; the report states this further optimizes the industry landscape.
2026
New BMW 3 Series offers gasoline and electric versions, with the EV priced $4,400 cheaper
The new BMW 3 Series is built in both gasoline and electric versions, and the electric variant is priced $4,400 below its gasoline-powered equivalent, marking a point at which EV pricing has caught up with comparable combustion vehicles.
2026
BMW targets margin recovery through local production
Reuters reports that BMW is targeting a recovery of its margins through local production.
2026
BMW targets margin recovery through cost cuts
Reuters reports that BMW is targeting a recovery of its margins through cost cuts.
2026
BMW reveals pricing, range and Q1 2027 US launch details for revamped i3
BMW disclosed new details about its revamped all-electric i3 sedan built on the Neue Klasse platform: the 2027 i3 50 xDrive will start at $61,500 plus a $1,350 destination fee, the estimated EPA range is close to 468 miles, and BMW confirmed an official US launch in the first quarter of 2027.
2026
BMW M to launch first all-electric M3 in 2027
BMW's M division is developing its first all-electric M3 production car, planned for launch in 2027 alongside the next-generation combustion M3. The car will use four motors, torque vectoring, an 800V architecture and a battery over 100kWh, based on the Neue Klasse platform and sixth-generation eDrive technology.