Boa Forma

Boa Forma is a Brazilian media brand focused on women's health, fitness, beauty, nutrition and wellness. It originated as a print magazine launched in 1986 by Editora Abril, spun off from the publisher's Saúde title. For decades it was one of Brazil's best-known monthly magazines in the fitness and beauty segment, offering workout routines, diet advice, beauty tips and lifestyle journalism aimed at a female readership. In August 2018, Editora Abril announced the discontinuation of Boa Forma's print circulation along with nine other titles, as part of a broader restructuring of its magazine portfolio. The brand, however, survived the print shutdown and transitioned to a digital-first model. Today Boa Forma operates as an online content platform at boaforma.abril.com.br, publishing articles, columns, product reviews and service journalism across categories such as Movimento (movement/fitness), Equilíbrio (balance/wellness), Beleza (beauty), Alimentação (nutrition) and Saúde (health). The site features subscriber-only content, webstories, and columns by named contributors such as Luiza Bittencourt (Mindfulness) and Amanda Souza (body positivity and self-esteem). Editorial coverage includes fitness gear reviews, exercise science explainers, beauty product launches, nutrition guidance and wellness trends. Boa Forma remains part of the Editora Abril media house, one of Brazil's largest and most historically significant magazine publishers. As a brand, Boa Forma represents a long-standing Brazilian editorial voice on women's wellbeing, bridging traditional magazine journalism with contemporary digital content, e-commerce-adjacent product testing and lifestyle service coverage.

Boa Forma began in 1986 as a Brazilian magazine published by Editora Abril, created through a segmentation of the publisher's Saúde (Health) title, which had been launched by Editora Azul and later absorbed by Abril. The magazine targeted a female audience and covered health, aesthetics, fitness and nutrition, becoming a staple in Brazilian newsstands for women interested in wellbeing and body care. For over three decades, Boa Forma maintained a regular print circulation, building a reputation as one of the country's leading monthly publications in the fitness and beauty segment. It offered exercise routines, diet plans, beauty tips, and lifestyle features, often featuring celebrities and wellness experts on its covers. On August 6, 2018, Editora Abril announced the discontinuation of Boa Forma's print circulation, together with nine other titles, as part of a significant restructuring of its magazine portfolio. This decision reflected broader challenges in the Brazilian print media market. Despite the print shutdown, the Boa Forma brand was not retired; it was transitioned to a digital-first model. The brand now operates as an online content platform at boaforma.abril.com.br, part of Abril's digital network. The site publishes articles, columns, product reviews and service journalism across categories such as Movimento (fitness), Equilíbrio (wellness), Beleza (beauty), Alimentação (nutrition) and Saúde (health). It features subscriber-only content, webstories, and columns by contributors like Luiza Bittencourt (Mindfulness) and Amanda Souza (body positivity). The platform also covers product launches, gear reviews and trends, maintaining Boa Forma's editorial identity in a digital format.

• 2018

  On August 6, Editora Abril announced the discontinuation of Boa Forma's print circulation along with nine other titles.

• 2018

  Boa Forma transitioned to a digital-first platform at boaforma.abril.com.br.

• 1986

  Boa Forma magazine launched by Editora Abril as a spin-off from Saúde.

A trusted Brazilian media brand for women's health, fitness, beauty and wellness, now digital-first and subscription-supported.

• Boa Forma magazine (print, 1986–2018)

• Boa Forma digital platform

• Movimento section

• Equilíbrio section

• Beleza section

• Alimentação section

• Mindfulness column by Luiza Bittencourt

• Amor (próprio) sem tamanho column by Amanda Souza

1. 1BOA FORMA - Movimento | Alimentação | Equilíbrio | Belezaboaforma.abril.com.br
2. 2Tudo sobre Mindfulness, por Luiza Bittencourt | BOA FORMAboaforma.abril.com.br
3. 3Tudo sobre Amazonboaforma.abril.com.br
4. 4Amor (próprio) sem tamanho, por Amanda Souza | BOA FORMAboaforma.abril.com.br
5. 5Boa Formapt.wikipedia.org
6. 6Boa Formawikidata.org