Recent events
Recent events tied to this brand in public sources.
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2026
Boat launches Crest AI platform built on Google Gemini
Boat announced Crest AI, a next-generation AI platform built on Google Gemini and Google Cloud infrastructure, intended to power upcoming smart audio devices with conversational AI, real-time translation and hands-free productivity features. Pricing and availability timeline were not disclosed.
2022
Bira 91 and boAt partner on BOOM audio collection
Bira 91 partnered with boAt on the limited-edition BOOM collection of audio devices, which was available exclusively through Bira 91’s Merch Store and the boAt website.
2022
boAt agrees to acquire Cove IoT
boAt’s parent, Imagine Marketing, signed an agreement to acquire KaHa Pte Ltd, whose wearable products are sold under the Cove brand. boAt intends to use KaHa’s product-development capabilities to augment its wearable products.
2021
boAt partners with SaveLIFE Foundation on oxygen supplies
boAt partnered with SaveLIFE Foundation to deliver oxygen concentrators across Delhi and help meet demand; the article also reports that boAt donated Rs 50 lakh to procure concentrators and essential medical supplies for hospitals.
2021
boAt launches TRebel audio collection
boAt launched its TRebel collection of headphones, earphones and wireless earbuds, designed for women customers.
2021
Boat appoints Vivek Gambhir as CEO
Boat said it appointed former Godrej Consumer Products executive Vivek Gambhir as its Chief Executive Officer.
2020
boAt launches Storm smartwatch
boAt announced its first smartwatch, the Storm, which was scheduled to become available at 12 pm on October 29, 2020, exclusively through Flipkart and boAt’s website, at an introductory price of Rs 1,999.
2020
boAt launches Storm smartwatch in India
boAt launched its first smartwatch in India, the Storm, priced at Rs 1,999. The article said it would go on sale on October 29.
2019
boAt introduces Airdopes 201 wireless earbuds
boAt lifestyle introduced the Airdopes 201 portable true wireless earbuds for Rs 2,499.