boAt is an Indian audio and lifestyle brand offering affordable, durable and fashionable audio products.
Last updated September 15, 2026
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Overview
boAt is an Indian consumer audio brand that set sail in 2014. Its founders Aman Gupta and Sameer Mehta started the brand after discovering a demand for affordable, durable and ultra fashionable audio products in India. The brand sells a wide range of audio and lifestyle products including true wireless earbuds, neckbands, smart watches, headphones, wireless speakers, soundbars, party speakers, power banks, dashcams, projectors, trimmers, gaming series, chargers and cables, and wired earphones. boAt describes itself as India's No.1 earwear brand and India's No.1 audio brand, and its community of customers is known as boAtheads.
History
boAt set sail in 2014. During one of their many explorations, founders Aman Gupta and Sameer Mehta discovered that people in India were in search of affordable, durable and ultra fashionable audio products. Thus, in 2014, they kickstarted a voyage in Indian consumer waters. The brand's community of customers is known as boAtheads.
Products and positioning
Affordable, durable and ultra fashionable audio products; India's No.1 earwear and audio brand.
boAt Stone 180
Bluetooth Speaker with 5W signature sound, Up to 8 Hours of Playtime, IPX7 Sweat & Water Resistance.
Recent events
Boat launches Crest AI platform built on Google Gemini[5]
Boat announced Crest AI, a next-generation AI platform built on Google Gemini and Google Cloud infrastructure, intended to power upcoming smart audio devices with conversational AI, real-time translation and hands-free productivity features. Pricing and availability timeline were not disclosed.
Reported
Bira 91 and boAt partner on BOOM audio collection[6]
Bira 91 partnered with boAt on the limited-edition BOOM collection of audio devices, which was available exclusively through Bira 91’s Merch Store and the boAt website.
Reported
boAt agrees to acquire Cove IoT[7]
boAt’s parent, Imagine Marketing, signed an agreement to acquire KaHa Pte Ltd, whose wearable products are sold under the Cove brand. boAt intends to use KaHa’s product-development capabilities to augment its wearable products.
Reported
boAt partners with SaveLIFE Foundation on oxygen supplies[8]
boAt partnered with SaveLIFE Foundation to deliver oxygen concentrators across Delhi and help meet demand; the article also reports that boAt donated Rs 50 lakh to procure concentrators and essential medical supplies for hospitals.
Reported
boAt launches TRebel audio collection[9]
boAt launched its TRebel collection of headphones, earphones and wireless earbuds, designed for women customers.
- Unconfirmed
Boat appoints Vivek Gambhir as CEO[10]
Boat said it appointed former Godrej Consumer Products executive Vivek Gambhir as its Chief Executive Officer.
Reported
boAt launches Storm smartwatch[11]
boAt announced its first smartwatch, the Storm, which was scheduled to become available at 12 pm on October 29, 2020, exclusively through Flipkart and boAt’s website, at an introductory price of Rs 1,999.
Reported
boAt launches Storm smartwatch in India[12]
boAt launched its first smartwatch in India, the Storm, priced at Rs 1,999. The article said it would go on sale on October 29.
Reported
boAt introduces Airdopes 201 wireless earbuds[13]
boAt lifestyle introduced the Airdopes 201 portable true wireless earbuds for Rs 2,499.
Sources20 sources
- 1Buy Earbuds, Headphones, Earphones at India’s No.1 Earwear Brand: boAtboat-lifestyle.com
- 2About boAt | Who We Are | India's No.1 Audio Brandboat-lifestyle.com
- 3Unlock Exclusive Discounts on Bulk Purchases of boAtboat-lifestyle.com
- 4boAt Stone 180 | 5W Bluetooth Speaker with 8H Playbackboat-lifestyle.com
- 5Boat推出基于Google Gemini的Crest AI平台moneycontrol.com
- 6Bira 91与boAt合作推出BOOM音讯产品系列afaqs.com
- 7boAt签约收购Cove IoTinc42.com
- 8boAt与SaveLIFE Foundation合作提供氧气设备themobileindian.com
- 9boAt推出TRebel音频产品系列indiatoday.in
- 10Boat 任命 Vivek Gambhir 为首席执行官retail.economictimes.indiatimes.com
- 11boAt 推出 Storm 智能手表timesnownews.com
- 12boAt 在印度推出 Storm 智能手表businesstoday.in
- 13boAt 推出 Airdopes 201 无线耳机deccanchronicle.com
- 14BoAt launches Airdopes 131 True Wireless Earbuds for Rs 1,299themobileindian.com
- 15BoAt launches Airdopes 621 TWS earbuds with 150-hour battery lifethemobileindian.com
- 16Boat launches its first gaming headphone Immortal 1000D with Dolby Atmos, price starts at Rs 2499 - BusinessTodaybusinesstoday.in
- 17boAt launches new smartwatch âBlazeâ in Indiathehindubusinessline.com
- 18boAt launches Storm smartwatch at Rs 1,999: Check features, sale dateindianexpress.com
- 19boAt launches XTEND smartwatch with Alexa, 7-day battery for Rs 2,999business-standard.com
- 20Homegrown brand boAt launches affordable smartwatch with Alexatelecom.economictimes.indiatimes.com
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