Recent events
Recent events tied to this brand in public sources.
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2026
Red Magic launches Red Magic 12 Pro+ gaming smartphone in China
On October 15, 2026, Red Magic officially launched its new esports flagship smartphone, the Red Magic 12 Pro+, in China, with spot sales starting at 18:00 the same day. It comes in three transparent colorways plus a limited GOLDEN SAGA edition (24GB+1TB). Official pricing is 6,999 yuan for 12GB+256GB, 7,999 yuan for 16GB+512GB and 8,999 yuan for 16GB+1TB, dropping to 6,499/7,499/8,499 yuan with the national subsidy. The phone features what the company says is the only true under-display full screen in the Android camp, co-developed with BOE, and an ICE cooling system combining a fan and liquid cooling.
2026
OnePlus and BOE release fourth-generation Oriental Screen with new X4 luminescent material
At a technology communication conference held on October 9, 2026, OnePlus and BOE officially released the fourth-generation Oriental Screen they jointly developed. The display uses the new X4 luminescent material, supports true hardware 1nit brightness, and is claimed to deliver the industry's first full-link hardware global high refresh with a world-first 'everyday 165Hz' refresh rate (up to 185Hz in gaming scenarios), alongside the world-first 'ultra dynamic clarity technology', next-generation eye protection, an upgraded all-scenario sunlight display, and OnePlus's self-developed super display chip P4.
2026
OnePlus and BOE jointly develop X4 emissive material display
Multiple bloggers reported that OnePlus and BOE jointly customized a new X4 emissive material, with internal testing showing the display surpassing Samsung's top M-series emissive material in nearly all core metrics, featuring ultra-low power consumption, doubled screen lifespan, and ultra-narrow quad-curved bezels.
2022
BOE unveils 500Hz and 8K display panels
BOE announced two new display panels at BOE Innovation Exchange: a 27-inch Full HD panel with a refresh rate above 500Hz and an 8K panel with a 120Hz refresh rate.
2021
BOE launches a display technology brand
BOE launched what the report describes as China's first technology brand in the semiconductor display field, comprising ADS PRO, f-OLED and MLED sub-brands.
2021
BOE releases first-half 2021 earnings forecast
BOE released a forecast that net profit attributable to shareholders for the first half of 2021 would be 12.5–12.7 billion yuan, up 1001%–1018% year over year.
2021
BOE ranked among the 2020–2021 Top 10 CE Brands
BOE was ranked among the 2020–2021 Top 10 CE Brands during CES 2021.
2020
BOE completes acquisition of a stake in Nanjing G8.5
BOE completed the transfer of its acquisition of a partial stake in Nanjing G8.5, a flat-panel display company.
2020
BOE to supply OLED panels for iPhone 12
A report said BOE had passed Apple's certification in December 2020 and would supply OLED panels for the iPhone 12 series within that month.
2020
BOE launches 55-inch 4K AMQLED display
BOE announced the launch of what it described as the world's first 55-inch 4K AMQLED display.
2020
Doushen Education and BOE sign strategic cooperation agreement
Doushen Education and BOE signed a strategic cooperation agreement in Beijing to combine their resources and develop integrated hardware-and-software smart terminals and education solutions.
2020
BOE launches a 27-inch smart screen
BOE's flagship store recently launched a new 27-inch BOE smart screen with a USB-C interface and support for peripherals such as a mouse and keyboard.
2020
BOE and Agricultural Bank of China signed a strategic cooperation agreement
BOE and Agricultural Bank of China signed a strategic cooperation agreement covering financial services, smart transformation and health management.
2020
LG and BOE develop display panel for rollable smartphone
BOE was reported to be working with LG Electronics to develop the display panel required for LG's rollable smartphone.
2020
BOE and Chengdu High-tech Zone agree on innovation center project
BOE and Chengdu High-tech Zone reached agreement on an investment cooperation project to establish the BOE (Chengdu) Smart System Innovation Center. The center was planned to begin construction by the end of the year and start operations in 2022.
2020
BOE and Fuyao sign strategic cooperation agreement
BOE and Fuyao Group signed a strategic cooperation agreement to combine their industry resources and technical strengths in areas including automotive dimming glass and window displays, and jointly develop markets.
2020
Changhong launches 8K television series
Changhong launched a series of 8K televisions on April 22, with the product line spanning 55-inch, 65-inch, 75-inch and 110-inch models. The televisions feature BOE 8K displays.
2020
BOE and Qualcomm announce strategic collaboration on integrated display products
BOE announced a strategic collaboration with Qualcomm to develop display products integrating Qualcomm 3D Sonic ultrasonic fingerprint sensors. The companies said the integrated OLED solution was planned for mass production and shipment in the second half of 2020.
2020
BOE announces home breast milk analyzer ahead of market launch
BOE announced a smart home breast milk analyzer that had not yet formally entered the market. The article describes its features and says it connects with the BOE Mobile Health App.
2020
BOE wins IDG Top 10 CE Brands award
BOE received IDG's 2019-2020 Top 10 CE Brands award at CES 2020.