Boing!
Boing! is a children’s and teenagers’ television brand used across Warner Bros. Discovery and Mediaset-related channel operations outside the United States.
Last updated August 26, 2026
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Overview
Boing! is an international television brand aimed primarily at children and teenagers. It is used for a collection of regional television services and programming blocks rather than a single globally uniform channel. The brand’s principal service is in Italy, where the channel is operated by Boing S.p.A., a joint venture involving Fininvest’s MFE–MediaForEurope through Mediaset Italia and Warner Bros. Discovery through its International division. The Italian service is distributed on digital terrestrial television and through the free-to-air satellite platform Tivùsat. The brand also has a substantial presence in Spain. The Spanish free-to-air channel launched in 2010 and is operated through a joint venture between Mediaset España and Warner Bros. Discovery International. Its programming has included a secondary English-language audio feed, allowing selected series to be watched in English. Boing feeds and related programming have also served audiences in other European and African markets. In France, Boing operated as a pay-television channel for children and teenagers. The French service launched on 8 April 2010, but Warner Bros. Discovery announced in February 2023 that it would be replaced by a full-time Cartoonito channel on 3 April 2023. The French Boing service had also been distributed in parts of Sub-Saharan Africa and the Maghreb, so the change affected the brand’s availability in those territories as well. Boing Africa launched on 30 May 2015 under Warner Bros. Discovery’s International operations. It has been distributed through selected television platforms, including Montage Cable TV in Nigeria, Sentech’s Mobile TV in South Africa and AzamTV from 1 January 2017. On 3 November 2023, StarSat/StarTimes introduced Boing Africa in Sub-Saharan Africa. The African operation is therefore a regional pay or platform-distributed service rather than a single terrestrial channel available throughout the continent. Outside its dedicated channels, Boing has also been used as a branded programming block. In Chile, a Boing block began on Chilevisión on 7 January 2018 and ended on 29 March 2020. In Turkey, Boing programming began on TNT in 2012 and continued after the channel was replaced by Teve2; from 2014, the block also aired on Cartoon Network Turkey. The brand’s identity has been supported by the Animadz, a group of animated mascots introduced in 2006. The characters originally included Bo, Bobo, Otto, Maissa, Katrina and Dino, alongside several later-retired figures. By 2019, Otto, Maissa, Katrina and Dino had been dropped from the active group, while Bo and Bobo remained in use. Boing’s overall role is to package children’s entertainment, animation and youth-oriented programming under a recognizable regional brand, with ownership, distribution and channel status varying by country.
History
Boing! developed as a regional children’s television brand used by Warner Bros. Discovery’s International operations and Mediaset-related businesses. Rather than representing one centrally distributed global network, the name has been applied to different channels, feeds and programming blocks whose ownership and distribution depend on the territory. The Italian service is the brand’s flagship operation. It is operated by Boing S.p.A., a joint venture involving Fininvest’s MFE–MediaForEurope through Mediaset Italia and Warner Bros. Discovery through its International division. The channel targets children and teenagers and is available through Italian digital terrestrial television and the free-to-air satellite platform Tivùsat. Spain became another major market when its free-to-air Boing channel launched in 2010. The service is operated through a joint venture between Mediaset España and Warner Bros. Discovery International. In addition to its Spanish-language presentation, selected programs have been available through a secondary audio feed in English. The brand has also been associated with additional feeds serving Italy and Sub-Saharan Africa. The French service launched on 8 April 2010 as a pay channel for children and teenagers. Its later strategic repositioning reflected the expansion of the Cartoonito brand: in February 2023, Warner Bros. Discovery announced that French Boing would be replaced by a full-time Cartoonito channel on 3 April 2023. The French version had also been carried in Sub-Saharan Africa and the Maghreb, making the transition relevant beyond France itself. Boing Africa launched on 30 May 2015 under Warner Bros. Discovery International. It has been available through selected African distribution platforms, including Montage Cable TV in Nigeria and Sentech’s Mobile TV service in South Africa. AzamTV added the channel for subscribers on 1 January 2017. A further distribution expansion occurred on 3 November 2023, when StarSat/StarTimes launched Boing Africa in Sub-Saharan Africa. The brand has also functioned as a programming identity without a standalone channel. In Chile, Boing was introduced as a block on Chilevisión on 7 January 2018 and was discontinued on 29 March 2020. In Turkey, it began as a block on TNT in 2012. The block continued after TNT was replaced by Teve2 and also appeared on Cartoon Network Turkey from 2014. Boing’s on-air identity has been reinforced by the Animadz, a mascot group introduced in 2006. The original group included Bo, Bobo, Otto, Maissa, Katrina and Dino, with Ridolfo, Tony, Tip and Tap also associated with the brand before their retirement in 2016. By 2019, Otto, Maissa, Katrina and Dino had been removed from active use, while Bo and Bobo continued as the principal recognizable mascots.
- 2023
French service replaced by Cartoonito
[1]Warner Bros. Discovery announced that Boing France would transition to a full-time Cartoonito channel on 3 April 2023.
- 2023
Boing Africa launched on StarSat/StarTimes
[1]StarSat/StarTimes introduced Boing Africa in Sub-Saharan Africa on 3 November 2023.
- 2020
Chilevisión programming block ended
[1]The Boing block on Chilevisión ended on 29 March 2020.
- 2018
Boing block launched on Chilevisión
[1]A Boing-branded programming block began airing on Chilevisión on 7 January 2018.
- 2017
Boing Africa added to AzamTV
[1]AzamTV began carrying Boing Africa for subscribers on 1 January 2017.
- 2015
Boing Africa launched
[1]Warner Bros. Discovery International launched the African Boing channel on 30 May 2015.
- 2014
Boing block expanded to Cartoon Network Turkey
[1]The Turkish Boing programming block also began airing on Cartoon Network Turkey.
- 2012
Boing programming began on TNT Turkey
[1]Boing launched as a programming block on Turkey’s TNT channel.
- 2010
Boing Spain launched
[1]The Spanish free-to-air Boing channel launched as a joint operation involving Mediaset España and Warner Bros. Discovery International.
- 2010
Boing France launched
[1]The French Boing pay-television channel began broadcasting on 8 April 2010 for children and teenagers.
Products and positioning
A playful, youth-focused television brand that packages animated and children’s entertainment for regional markets through free-to-air channels, pay-TV services and programming blocks.
Children’s television channel
Boing Italy
The flagship Italian Boing service is a free-to-air channel aimed at children and teenagers. It is operated by Boing S.p.A., a joint venture involving Mediaset Italia and Warner Bros. Discovery International, and is distributed through digital terrestrial television and Tivùsat.
Children’s television channel · 2010
Boing Spain
The Spanish Boing service is a free-to-air channel launched in 2010. It is operated through a Mediaset España and Warner Bros. Discovery joint venture and has offered selected programming with a secondary English-language audio feed.
Regional children’s television channel · 2015
Boing Africa
Boing Africa is a Warner Bros. Discovery International service for African markets. It launched in 2015 and has been distributed through platforms including Montage Cable TV, Sentech Mobile TV, AzamTV and, from 2023, StarSat/StarTimes.
Pay children’s television channel · 2010
Boing France
The French Boing channel was a pay-television service launched on 8 April 2010. Warner Bros. Discovery announced that it would be replaced by a full-time Cartoonito channel on 3 April 2023.
Branded television programming
Boing programming blocks
Boing has also been used as a programming-block brand. Documented examples include the Chilevisión block launched in 2018 and Turkish blocks carried on TNT, later Teve2, and Cartoon Network Turkey.
Brand decisions
2023
Replace Boing France with CartoonitoStrategyBackground
Warner Bros. Discovery announced a change to its French children’s television portfolio, affecting both the French Boing channel and its distribution in some African and Maghreb markets.
Action taken
The French Boing service was scheduled to transition to a full-time Cartoonito channel on 3 April 2023.
Aftermath
Boing ceased to be the operating brand for the French service, while Boing continued in other markets including Italy, Spain and parts of Africa.
Sources1 sources
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